Sapna is a content writer at Sprintlaw. She has completed a Bachelor of Laws with a Bachelor of Arts. Since graduating, she has worked primarily in the field of legal research and writing, and now helps Sprintlaw assist small businesses.
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You have likely seen the abbreviation CO at the end of some business names and might be wondering whether it’s fine to use at the end of your business name.
The short answer is yes.
CO is simply short for company. Therefore, if you are setting up a company and like the idea of adding CO to the end of your business name, it’s likely fine to do so.
What Is A Business Name?
A business name is the name your business or company trades under. This is the name the public recognises and is likely to be on all your signs, posters, website, emails and other forms of communication or marketing.
It’s essentially the name your business is identified with.
You might be thinking, “this is pretty self explanatory”. However, people often get confused between a business name and a company name. A company name is different from a business name and must be registered separately unless you meet one of the exceptions.
Keep reading to know more.
Do I Need To Register My Business Name?
Yes, business names do need to be registered. There are only three exceptions to registering a business name and they apply when:
- You are a sole trader operating under your own name
- Your business is a partnership and all the partners are using their own names as the business name
- You have a registered company name and the business name is identical to the company name
If you don’t meet one of these exceptions, then you will need to get your business name registered.
If you need help, reach out to us today to get your business name registered.
Can I Use Co In My Business Name In New Zealand?
Yes, just be mindful that it implies that your business is a company (although it doesn’t recognise a legal status). Otherwise, it’s perfectly fine for you to use the abbreviation of CO in your business name.
There are a number of other abbreviations businesses like to use at the end of their names such as .NET or even characters and numbers. The possibilities are huge - just make sure you are not setting your eyes on a name that is likely to be rejected due to being inappropriate.
You can learn more about restricted words and expressions in business names from the New Zealand Companies Office.
Can I Check If A Business Name Is Available?
Yes, you can check to see if a business name is available before you make a move to get it registered. It’s pretty disappointing to have your heart set on a name only to find out it’s already been taken!
In order to avoid this, look up the name you have in mind on the New Zealand Companies Office website to see if it is available.
Protecting A Business Name
Keep in mind that registering a business name doesn’t make that name legally yours. If you want to own your business name and get it legally protected, you will need to register it as a trade mark.
Getting a business name registered as a trade mark is a completely separate process that must be done with IPONZ (Intellectual Property Office of New Zealand). It involves a pretty comprehensive application which, once approved, puts your trade mark up for opposition.
During this period, someone can come forward to protest your trademark being registered. If this happens, you will be required to submit evidence in defence. We’ve written more about what goes down in a trade mark opposition if you ever find yourself in this situation.
It’s always handy to have a legal expert present when getting a trade mark registered to make sure it all goes well!
Key Takeaways
It should be fine for you to use CO in your business name. However, when registering your business name, it’s important to be mindful of your legal obligations. To summarise what we’ve discussed:
- Co is an abbreviation for the word company and can be used at the end of a business name
- A business name is the name a business trades under and is publicly known for
- Yes, a business name must be registered unless it meets one of the exceptions
- You can check online to see if a business name is available before registering it
- If you are looking to protect your business name legally, then consider getting it trademarked
If you would like a consultation on using CO in your business name, or other legal obligations you might have regarding the business set up process, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.
Sapna Goundancontent writer
