Review your use of testimonials and customer reviews

This is often useful when your business actively features customer feedback in ads, on product pages, in social posts, in email campaigns or through third-party review tools. It is also a sensible step if you offer discounts or rewards for reviews, remove certain comments, combine ratings from different products, or republish testimonials in a more polished format. Those choices can change the impression customers receive. A review helps identify where your current process may create legal exposure before complaints, platform issues or regulator attention arise.

Common issues include publishing reviews that are not genuine, failing to disclose incentives, selectively hiding negative feedback, editing wording in a way that changes meaning, or presenting testimonials as typical results when they are not. Problems can also arise when star ratings are displayed without enough context, or when old reviews remain live after a product or service has changed. We look at how the overall impression is created, not just whether individual words are technically accurate, because that is often where risk sits.

Yes, where those mechanics affect the legal risk of your review process, we can assess them as part of the review. For example, we can flag concerns if customers are encouraged to leave positive feedback in exchange for entry into a draw, discount or reward, or if the promotion terms do not match how the campaign actually runs. Permit requirements can vary depending on where and how the promotion runs, and any separate permit application work sits outside this fixed-fee. The terms also need to reflect the actual promotion mechanics and prize structure.

Not always. A review widget, marketplace setting or generic disclosure line may not reflect how your business actually collects feedback, offers incentives, filters comments or republishes testimonials across channels. How you collect, use and disclose information will shape both the drafting and the advice. If your team collects, uses and shares customer feedback in several ways, a standard tool can leave gaps. We assess the real workflow, including what customers are told, what gets published, and whether the presentation could create a misleading overall impression.

You will receive practical recommendations on what to change first and why. That may include updating disclosures, adjusting moderation rules, changing how ratings are displayed, revising incentive wording, or separating testimonials from broader promotional claims. If you need extra help after that, we can discuss related fixed-fee work, such as reviewing updated website copy or specific campaign wording. The service is intended to identify and prioritise legal risk points, rather than manage your full implementation project or provide ongoing oversight after the review is complete.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Testimonials And Reviews Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.