Check how your business uses testimonials and reviews

This is often useful when your business actively features customer feedback in ads, on product pages, in social posts, in email campaigns or through third-party review tools. It is also a sensible step if you offer discounts or rewards for reviews, remove certain comments, combine ratings from different products, or republish testimonials in a more polished format. Those choices can change the impression customers receive. A review helps identify where your current process may create legal exposure before complaints, platform issues or regulator attention arise.

Common issues include publishing reviews that are not genuine, failing to disclose incentives, selectively hiding negative feedback, editing wording in a way that changes meaning, or presenting testimonials as typical results when they are not. Problems can also arise when star ratings are displayed without enough context, or when old reviews remain live after a product or service has changed. We look at how the overall impression is created, not just whether individual words are technically accurate, because that is often where risk sits.

Yes, where those mechanics affect the legal risk of your review process, we can assess them as part of the review. For example, we can flag concerns if customers are encouraged to leave positive feedback in exchange for entry into a draw, discount or reward, or if the promotion terms do not match how the campaign actually runs. Permit requirements can vary depending on where and how the promotion runs, and any separate permit application work sits outside this fixed-fee. The terms also need to reflect the actual promotion mechanics and prize structure.

Not always. A review widget, marketplace setting or generic disclosure line may not reflect how your business actually collects feedback, offers incentives, filters comments or republishes testimonials across channels. How you collect, use and disclose information will shape both the drafting and the advice. If your team collects, uses and shares customer feedback in several ways, a standard tool can leave gaps. We assess the real workflow, including what customers are told, what gets published, and whether the presentation could create a misleading overall impression.

You will receive practical recommendations on what to change first and why. That may include updating disclosures, adjusting moderation rules, changing how ratings are displayed, revising incentive wording, or separating testimonials from broader promotional claims. If you need extra help after that, we can discuss related fixed-fee work, such as reviewing updated website copy or specific campaign wording. The service is intended to identify and prioritise legal risk points, rather than manage your full implementation project or provide ongoing oversight after the review is complete.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Testimonials And Reviews Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.