Have your website copy checked before it causes problems

This service is commonly used by businesses that sell online, promote services through their website, run regular campaigns or have recently updated their site content. It can be especially useful if your website includes strong product claims, before-and-after messaging, discount language, refund statements, sign-up prompts or privacy-related wording. Founders and marketing teams often use it before launch, after a rebrand or when expanding into new offers. The review is aimed at the customer-facing copy across the site, rather than a single ad or a standalone legal document.

A lot of risk comes from the overall impression created by the site, not just one sentence in isolation. Common issues include overstated benefits, unclear offer terms, pricing language that may mislead, refund statements that do not match legal rights, and privacy wording that does not reflect what the business actually does. How you collect, use and disclose information will shape both the drafting and the advice. We also look at whether disclaimers are doing too much work, or appearing in places where customers may not reasonably notice them.

Yes. Website copy often includes privacy-related statements outside the privacy policy itself, such as newsletter sign-up wording, account creation prompts, checkout notices, cookie banners or claims about how information is handled. Those statements should align with what your business actually does in practice. We can flag where the visible wording on the site appears inconsistent, incomplete or overly broad. If the issue is really with the policy document itself, we may recommend separate policy drafting or review work, because that is a different piece of legal work from copy review.

It can be. Templates often use broad marketing language or generic disclaimers that do not match your offer, sales process or data handling practices. That mismatch can create problems where the site says one thing but the customer experience says another. For example, a template may refer to outcomes, refunds, pricing or information handling in a way that is not accurate for your business. We review the copy against the way your website operates in practice, which is usually where a one-size-fits-all approach starts to break down.

After the review, you will have a clearer picture of which wording changes matter most and which issues can wait. Some businesses make the edits internally using the written recommendations, while others ask us to help with related work such as reviewing revised copy, updating a policy or checking a specific campaign page. The follow-up consult is there to talk through the findings and prioritise action points. The service is a one-off review rather than an ongoing monitoring arrangement, so future updates can be scoped separately if needed.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Website Copy Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.