Have your website copy checked before it causes problems

This service is commonly used by businesses that sell online, promote services through their website, run regular campaigns or have recently updated their site content. It can be especially useful if your website includes strong product claims, before-and-after messaging, discount language, refund statements, sign-up prompts or privacy-related wording. Founders and marketing teams often use it before launch, after a rebrand or when expanding into new offers. The review is aimed at the customer-facing copy across the site, rather than a single ad or a standalone legal document.

A lot of risk comes from the overall impression created by the site, not just one sentence in isolation. Common issues include overstated benefits, unclear offer terms, pricing language that may mislead, refund statements that do not match legal rights, and privacy wording that does not reflect what the business actually does. How you collect, use and disclose information will shape both the drafting and the advice. We also look at whether disclaimers are doing too much work, or appearing in places where customers may not reasonably notice them.

Yes. Website copy often includes privacy-related statements outside the privacy policy itself, such as newsletter sign-up wording, account creation prompts, checkout notices, cookie banners or claims about how information is handled. Those statements should align with what your business actually does in practice. We can flag where the visible wording on the site appears inconsistent, incomplete or overly broad. If the issue is really with the policy document itself, we may recommend separate policy drafting or review work, because that is a different piece of legal work from copy review.

It can be. Templates often use broad marketing language or generic disclaimers that do not match your offer, sales process or data handling practices. That mismatch can create problems where the site says one thing but the customer experience says another. For example, a template may refer to outcomes, refunds, pricing or information handling in a way that is not accurate for your business. We review the copy against the way your website operates in practice, which is usually where a one-size-fits-all approach starts to break down.

After the review, you will have a clearer picture of which wording changes matter most and which issues can wait. Some businesses make the edits internally using the written recommendations, while others ask us to help with related work such as reviewing revised copy, updating a policy or checking a specific campaign page. The follow-up consult is there to talk through the findings and prioritise action points. The service is a one-off review rather than an ongoing monitoring arrangement, so future updates can be scoped separately if needed.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Website Copy Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.