Check whether your direct marketing consent process matches how you actually market

The issue is often not just the wording on a form, but the gap between what the customer sees and what the business actually does afterwards. Common risk points include pre-selected boxes, consent bundled together with other permissions, vague statements about future promotions, and poor records showing when or how someone agreed. We review both the customer-facing wording and the surrounding process, because the legal position depends on the way your business handles information in practice, not only on the label attached to the checkbox.

This service is commonly useful for businesses that collect leads online, run promotional campaigns, use customer databases for offers, or market through multiple channels such as email, SMS, website forms or account sign-up flows. It can also suit businesses that have grown quickly and want their consent process checked before scaling further. If you already have wording in place but are unsure whether it matches your real collection and marketing practices, a broader review is usually more useful than a narrow document-only check.

We review the consent materials and process you provide within the agreed scope. That can include sign-up forms, checkout permissions, lead capture pages, privacy wording linked to marketing, and the way consent choices are recorded or described internally. You receive legal feedback on likely problem areas, plus practical recommendations for improvement. Where relevant, we can point out whether your process appears to rely on assumptions that may be risky, such as treating all customer contact details as available for ongoing promotions without clear permission language.

Sometimes a simple consent flow is workable, but a generic template is often too broad or too vague once a business uses multiple channels, audience segments or follow-up campaigns. A standard checkbox may not reflect how you collect, use and share information across your actual marketing journey. We assess whether your current wording is likely to fit the way your business operates in practice. If the setup is more complex, the safer approach is usually to refine the wording and process together rather than relying on a one-size-fits-all template.

The fixed-fee covers the review and recommendations for your current direct marketing consent approach. If the review identifies changes that should be made to consent wording, forms or related privacy documents, we can discuss follow-on legal work separately. That next step is often useful where the issues are not limited to one statement and instead affect several customer touchpoints. The review itself does not include technical implementation, website changes, or ongoing management of your marketing compliance position over time.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Direct Marketing Consent Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.