Set the commercial rules for your brand partnership

A verbal or informal deal usually covers the exciting part of the collaboration, but not the operational detail that causes friction later. A brand partnership agreement records who is creating what, when approvals are needed, who pays for campaign spend, whether content can be reused, and what happens if the campaign changes or stalls. That detail matters when multiple parties, channels or deliverables are involved. The document gives the relationship a clear legal framework, rather than leaving important commercial assumptions unstated.

It will often deal with the scope of the collaboration, campaign deliverables, timelines, approval rights, payment terms, ad spend allocation, ownership or licensing of content, brand use permissions, confidentiality, exclusivity if relevant, compliance wording, liability positions and termination rights. Some matters depend heavily on how the arrangement works in practice, especially where content is shared across platforms or reused after the campaign ends. A useful version should be based on your real data practices, not just a generic list of privacy clauses.

Useful details include who the parties are, whether the deal is between two brands or involves an agency or creator, what each side is contributing, how approvals will be handled, whether campaign spend is shared, and what rights are needed to use names, logos or content after launch. It also helps to know if there are exclusivity expectations, performance reporting obligations or approval bottlenecks. Those practical points shape the legal wording far more than the label of the collaboration itself.

A template may be useful for orientation, but it often misses the operational details that decide whether the wording works for your business. However, it often misses the commercial structure of the actual deal. Brand partnerships commonly involve shared assets, overlapping audiences, approval chains, and questions about who can post, edit, boost or repurpose content. If those issues are not dealt with properly, the document may leave room for disagreement at the exact point the campaign goes live. A custom agreement is usually more useful where there is co-branding, shared spend, multiple deliverables or valuable intellectual property involved.

The service can include contractual wording that addresses compliance responsibilities between the parties, such as who is responsible for approvals, disclosures or sign-off steps in the campaign workflow. However, approval depends on the relevant regulator or authority, and Where an external authority is involved, we will help you understand what may be needed for your situation.. The fixed-fee is for drafting or reviewing the agreement itself. It does not include regulator approval, third-party decisions, ongoing campaign monitoring or technical implementation of platform settings.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Brand Partnership Agreement service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.