Campaign production agreements for brands, agencies and creators

A campaign brief usually explains the creative direction, but it often leaves out the legal and commercial detail that matters once production begins. Problems can arise around delayed approvals, extra deliverables, budget overruns, reuse of content, or uncertainty about who owns raw files and final assets. A campaign production agreement puts those points into one document so the parties are not relying on assumptions. That is especially useful where a brand, agency, production supplier and creator all play different roles across the same project.

It will often cover the scope of production work, deliverables, timelines, approval steps, change requests, payment timing, budget responsibility, ad spend or production spend allocation where relevant, intellectual property ownership or licensing, confidentiality, warranties, liability wording and termination rights. The detail can also vary depending on whether the campaign involves stills, video, social content, live production or post-production work. If regulatory or platform-specific issues are relevant, the agreement can include appropriate wording, but approval outcomes remain outside Sprintlaw's control.

Useful details include who the parties are, whether the production work sits under a wider agency relationship, what content is being created, how many approval stages are expected, who controls the budget, and what rights are needed after delivery. It also matters whether third-party talent, locations, music, stock assets or subcontractors are involved. The contract should reflect the practical arrangement, not just a generic precedent or one-sided checklist, so the drafting is usually shaped by how the campaign will actually be produced rather than by a generic label.

Templates can miss the commercial points that tend to matter most in production, such as approval bottlenecks, overages, reshoots, usage windows, platform edits, or whether source files must be handed over. They may also fail to deal properly with layered relationships where one party commissions the work but another party uses or publishes the assets. A tailored agreement is often more useful when the campaign has multiple stakeholders or a detailed production workflow. It helps align the document with the actual responsibilities, rather than forcing the project into generic wording.

After purchase, we gather the main details about the campaign structure, the parties involved and the production workflow you want reflected in the agreement. Your lawyer then drafts or reviews the document and flags any issues that need clarification before finalising it. Timing depends on how complex the campaign is, whether there are multiple contributors, and how quickly instructions are confirmed. If the matter also involves separate talent, licensing or media buying documents, those can be scoped as additional work rather than folded into this service.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Campaign Production Agreement service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.