Digital product licence terms for NZ businesses

They matter most when you are selling something customers can copy, share, download, reuse or access repeatedly, such as templates, online courses, design assets, software tools or member-only content. A standard store policy often does not deal properly with licence scope, account sharing, resale, commercial use or access revocation. Clear licence terms help set the rules at the point of sale and give you a stronger contractual position if a customer uses the product outside the permission you intended to give.

It usually covers who gets the licence, whether it is personal or business use, whether copying, editing, sublicensing or resale is allowed, and what happens if access is cancelled or misused. It can also address payment-linked access, intellectual property ownership, disclaimers about results or compatibility, and limits on support or updates. The exact wording depends on the product. Terms for a downloadable template, for example, often need different restrictions from terms for a subscription content library or software-based tool.

Helpful details include what the digital product is, how customers receive it, whether access is one-off or recurring, whether files can be downloaded, and whether customers can use the product commercially. We also need to know if you sell through your own website, a marketplace, a member portal or an app. If there are different licence tiers, team access, affiliate sales or bundled offers, that can change the drafting as well because the terms need to match the actual way your product is sold and used.

Off-the-shelf wording can help you see the usual structure, but it may not deal with the facts that make your arrangement different. However, it often stays too generic for the way digital products are actually sold. Many templates do not clearly deal with account sharing, reuse rights, commercial exploitation, subscription access, or what happens after breach or cancellation. That can leave gaps if a customer republishes your content, shares login access or argues they bought broader rights than you intended. Tailored terms are useful where your product has specific access rules, layered permissions or a business model that is not captured by a basic download template.

Once you send through your current terms or the key details of your product, a lawyer reviews the commercial setup and prepares draft wording or mark-ups for the licence document. You will usually be asked practical questions about access, restrictions, pricing structure and customer use cases so the clauses reflect the real offer. After you receive the draft, you can provide comments and requested changes. This service is for the licence terms document itself, rather than implementation on your platform or broader legal support across all site documents.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Digital Product Licence Terms service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.