Protect the parts of your brand that matter commercially

No. It is often used by businesses that already have a name, logo or product brand in market and want to check whether their legal position is actually strong enough. That might involve trade mark strategy, but it can also involve ownership questions, contractor-created branding, licensing arrangements, or concerns about a competitor using something similar. If you need broader brand protection support rather than a single filing task, this service is intended to cover that wider set of issues and next steps.

Common issues include discovering that a key brand asset is not registered, finding that ownership sits with the wrong entity, using a logo or name created by a designer without proper assignment wording, or realising that a licence arrangement is too vague to control how the brand is used. Another frequent issue is inconsistency between the brand being used in market and the rights the business has actually documented. These are the kinds of practical gaps that can affect enforcement options and commercial value later.

The work usually includes a lawyer review of the brand assets and background information you provide, advice on where the main legal risks sit, and recommendations on the most useful next step. Depending on the matter, that could mean trade mark registration recommendations, a basic licence or assignment document, or advice on a response to suspected misuse. The service is broader than a single document job, but it still works within an agreed scope, so if your matter expands into a larger dispute or multi-jurisdiction strategy, we would discuss that separately.

Yes, we can help assess the position and outline practical response options. The right response depends on what rights you actually hold, how similar the other branding is, where it is being used, and whether there is evidence of confusion or market overlap. In some cases the next step may be a carefully worded letter, while in others it may be better to strengthen your ownership position first. This service can cover that early legal assessment and response planning, but not ongoing representation through a full dispute unless we include it in your quote.

Sometimes a simple template can record a basic arrangement, but it often misses the commercial details that matter for brand control. For example, a licence may need to say exactly what branding can be used, where it can be used, whether approval is needed for marketing materials, and what happens if the relationship ends. An assignment needs to deal clearly with ownership transfer and related rights. If those points are left vague, the business may think it owns or controls more than it really does.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Brand Protection Pack service, pricing starts from $1,200.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.