Protect the parts of your brand that matter commercially

No. It is often used by businesses that already have a name, logo or product brand in market and want to check whether their legal position is actually strong enough. That might involve trade mark strategy, but it can also involve ownership questions, contractor-created branding, licensing arrangements, or concerns about a competitor using something similar. If you need broader brand protection support rather than a single filing task, this service is intended to cover that wider set of issues and next steps.

Common issues include discovering that a key brand asset is not registered, finding that ownership sits with the wrong entity, using a logo or name created by a designer without proper assignment wording, or realising that a licence arrangement is too vague to control how the brand is used. Another frequent issue is inconsistency between the brand being used in market and the rights the business has actually documented. These are the kinds of practical gaps that can affect enforcement options and commercial value later.

The work usually includes a lawyer review of the brand assets and background information you provide, advice on where the main legal risks sit, and recommendations on the most useful next step. Depending on the matter, that could mean trade mark registration recommendations, a basic licence or assignment document, or advice on a response to suspected misuse. The service is broader than a single document job, but it still works within an agreed scope, so if your matter expands into a larger dispute or multi-jurisdiction strategy, we would discuss that separately.

Yes, we can help assess the position and outline practical response options. The right response depends on what rights you actually hold, how similar the other branding is, where it is being used, and whether there is evidence of confusion or market overlap. In some cases the next step may be a carefully worded letter, while in others it may be better to strengthen your ownership position first. This service can cover that early legal assessment and response planning, but not ongoing representation through a full dispute unless we include it in your quote.

Sometimes a simple template can record a basic arrangement, but it often misses the commercial details that matter for brand control. For example, a licence may need to say exactly what branding can be used, where it can be used, whether approval is needed for marketing materials, and what happens if the relationship ends. An assignment needs to deal clearly with ownership transfer and related rights. If those points are left vague, the business may think it owns or controls more than it really does.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Brand Protection Pack service, pricing starts from $1,200.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.