Check alcohol marketing before it creates avoidable compliance issues

This is usually worth doing before a new campaign goes live, when you are refreshing brand messaging, or when a promotion uses stronger calls to action, influencer content, giveaways or audience targeting that could raise extra concerns. It can also be useful if a campaign is already running and something feels borderline. A legal review can flag issues in the copy, visuals or offer structure before they turn into a complaint, internal escalation or a rushed rewrite after launch.

Common issues include messaging that could be seen as encouraging excessive consumption, linking alcohol with social or personal success, using imagery or tone that may appeal to younger audiences, or running promotions that create pressure to buy or drink quickly. Problems can also sit in the overall impression of a campaign, not just one sentence. We look at the wording, visuals and context together, because alcohol advertising risk often comes from how the material lands as a whole rather than from a single isolated phrase.

Yes. We can review live campaigns as well as draft materials. Where a campaign is already in market, the priority is often to identify the highest-risk elements first, such as headline claims, promotional hooks, audience-facing visuals or social captions that are being actively used. We can then outline practical amendment options so your team can decide what to change, pause or replace. Timing matters here, because the longer risky content stays live, the more chance there is of complaints, platform issues or reputational fallout.

Business practices matter as well. The legal position can depend on how the promotion actually works in practice, including who it is aimed at, where it appears, how entrants or customers are engaged, and what internal approval steps your team follows. For example, a social campaign, giveaway or influencer activation may look acceptable on paper but create extra risk once targeting, comments, reposting or promotional mechanics are taken into account. That is why we usually ask for context around how the campaign will be run, not just the final words on the page.

The fixed-fee covers a legal review of the alcohol marketing materials you provide, written feedback on the main compliance concerns we identify, and practical recommendations for changes. This can include website copy, social posts, digital ads, print promotions or campaign concepts, depending on what you want checked. It does not include ongoing representation, technical implementation of changes, or non-legal work such as redesigning creative assets. If your campaign expands beyond the agreed materials, we can discuss further support separately.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Alcohol Marketing Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.