Check alcohol marketing before it creates avoidable compliance issues

This is usually worth doing before a new campaign goes live, when you are refreshing brand messaging, or when a promotion uses stronger calls to action, influencer content, giveaways or audience targeting that could raise extra concerns. It can also be useful if a campaign is already running and something feels borderline. A legal review can flag issues in the copy, visuals or offer structure before they turn into a complaint, internal escalation or a rushed rewrite after launch.

Common issues include messaging that could be seen as encouraging excessive consumption, linking alcohol with social or personal success, using imagery or tone that may appeal to younger audiences, or running promotions that create pressure to buy or drink quickly. Problems can also sit in the overall impression of a campaign, not just one sentence. We look at the wording, visuals and context together, because alcohol advertising risk often comes from how the material lands as a whole rather than from a single isolated phrase.

Yes. We can review live campaigns as well as draft materials. Where a campaign is already in market, the priority is often to identify the highest-risk elements first, such as headline claims, promotional hooks, audience-facing visuals or social captions that are being actively used. We can then outline practical amendment options so your team can decide what to change, pause or replace. Timing matters here, because the longer risky content stays live, the more chance there is of complaints, platform issues or reputational fallout.

Business practices matter as well. The legal position can depend on how the promotion actually works in practice, including who it is aimed at, where it appears, how entrants or customers are engaged, and what internal approval steps your team follows. For example, a social campaign, giveaway or influencer activation may look acceptable on paper but create extra risk once targeting, comments, reposting or promotional mechanics are taken into account. That is why we usually ask for context around how the campaign will be run, not just the final words on the page.

The fixed-fee covers a legal review of the alcohol marketing materials you provide, written feedback on the main compliance concerns we identify, and practical recommendations for changes. This can include website copy, social posts, digital ads, print promotions or campaign concepts, depending on what you want checked. It does not include ongoing representation, technical implementation of changes, or non-legal work such as redesigning creative assets. If your campaign expands beyond the agreed materials, we can discuss further support separately.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Alcohol Marketing Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.