Check your environmental claims before they go to market

This is often useful for businesses promoting products, services or operations as sustainable, low-waste, recyclable, carbon-conscious, ethically sourced or similar. The review can be relevant whether the claims appear on packaging, a website, social ads, investor-facing material or sales collateral. It is particularly helpful if your team is using broad headline statements that sound strong in marketing terms but may need tighter wording or better support. Businesses in consumer-facing sectors often use this service before a campaign launch, product rollout or website refresh.

Risk often comes from claims that are broader, more absolute or more certain than the supporting material really allows. Words like "eco-friendly", "green", "sustainable" or "carbon neutral" can create problems if the basis for the statement is unclear, partial or dependent on qualifications that are hard to find. Comparative claims can also be risky if the comparison point is vague. The legal drafting should follow your actual information-handling process, rather than relying on generic privacy wording, including what evidence it keeps, what assumptions sit behind the claim, and how consistently the claim is used across channels.

We look at both, because wording and substantiation are closely connected. A claim that sounds modest may still be risky if the supporting material is thin, outdated or only covers part of the product or process being promoted. Likewise, a business may have useful supporting information but present the claim too broadly in public-facing copy. The document needs to line up with your actual privacy practices, including how information moves through the business. That practical context can change the legal risk, especially where claims rely on supplier data, certifications or internal assumptions.

No. The fixed-fee work is intended to improve clarity and reduce avoidable gaps, not to replace broader operational compliance work. Environmental claims are highly context-specific, and the overall position can depend on the final wording, where the statement appears, what qualifications accompany it, and the evidence available if the claim is challenged. The review is intended to identify issues and improve the quality of your claims before publication or wider use. It is not a promise that a regulator, platform or third party will accept the claim without question.

If changes are recommended, the next step is usually to revise the wording, tighten any qualifications and check that your supporting records line up with the revised claim. Some businesses also decide to remove broad headline statements and replace them with narrower, more specific wording tied to measurable facts. We can discuss follow-up review of updated claims if needed. The fixed-fee on this page does not automatically include rewriting all marketing materials, implementing changes across your systems, or acting for you in any complaint, investigation or dispute.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Environmental Claims Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.