Check your environmental claims before they go to market

This is often useful for businesses promoting products, services or operations as sustainable, low-waste, recyclable, carbon-conscious, ethically sourced or similar. The review can be relevant whether the claims appear on packaging, a website, social ads, investor-facing material or sales collateral. It is particularly helpful if your team is using broad headline statements that sound strong in marketing terms but may need tighter wording or better support. Businesses in consumer-facing sectors often use this service before a campaign launch, product rollout or website refresh.

Risk often comes from claims that are broader, more absolute or more certain than the supporting material really allows. Words like "eco-friendly", "green", "sustainable" or "carbon neutral" can create problems if the basis for the statement is unclear, partial or dependent on qualifications that are hard to find. Comparative claims can also be risky if the comparison point is vague. The legal drafting should follow your actual information-handling process, rather than relying on generic privacy wording, including what evidence it keeps, what assumptions sit behind the claim, and how consistently the claim is used across channels.

We look at both, because wording and substantiation are closely connected. A claim that sounds modest may still be risky if the supporting material is thin, outdated or only covers part of the product or process being promoted. Likewise, a business may have useful supporting information but present the claim too broadly in public-facing copy. The document needs to line up with your actual privacy practices, including how information moves through the business. That practical context can change the legal risk, especially where claims rely on supplier data, certifications or internal assumptions.

No. The fixed-fee work is intended to improve clarity and reduce avoidable gaps, not to replace broader operational compliance work. Environmental claims are highly context-specific, and the overall position can depend on the final wording, where the statement appears, what qualifications accompany it, and the evidence available if the claim is challenged. The review is intended to identify issues and improve the quality of your claims before publication or wider use. It is not a promise that a regulator, platform or third party will accept the claim without question.

If changes are recommended, the next step is usually to revise the wording, tighten any qualifications and check that your supporting records line up with the revised claim. Some businesses also decide to remove broad headline statements and replace them with narrower, more specific wording tied to measurable facts. We can discuss follow-up review of updated claims if needed. The fixed-fee on this page does not automatically include rewriting all marketing materials, implementing changes across your systems, or acting for you in any complaint, investigation or dispute.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Environmental Claims Compliance Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.