Check therapeutic claims before they create bigger compliance issues

This service is commonly used by businesses selling or promoting products that refer to health, wellness or therapeutic effects, including supplements, skincare, devices and related consumer products. It can be useful whether the claims appear on packaging, websites, social posts, ads or brochures. A review is especially worthwhile if you are launching a new product, refreshing your branding, or moving from general wellbeing language into more specific outcome-based statements. Even small wording changes can affect risk where a claim starts to imply treatment, prevention or medical efficacy.

Risk often arises when marketing language goes further than the available support for the claim, or when ordinary promotional wording starts to suggest a medical or therapeutic outcome. Examples include absolute statements, implied treatment claims, before-and-after messaging, or disclaimers that do not really cure the main impression created by the ad. Context matters as much as the headline. A phrase on packaging may carry a different risk profile when repeated on a website alongside testimonials, images or stronger explanatory copy. That is why the review looks at the claim in the material where it actually appears.

The fixed-fee covers review of up to 5 product or marketing claims used in your materials, a written compliance report setting out key issues and practical recommendations, and a consultation call to discuss the findings and next steps. We can review claims appearing across packaging, websites, labels or promotional content, depending on what you want prioritised. The service does not include technical implementation, ongoing representation, security remediation or tax advice. If you later want help rewriting broader marketing content or reviewing additional claims, that can be scoped separately.

Templates and internal approval checklists can be useful for consistency, but they often miss the context that makes therapeutic claims difficult. The legal risk is not only in the words themselves. It can also sit in how the claim is paired with images, testimonials, product names, disclaimers and surrounding copy. A tailored legal review helps test whether the overall impression of the material creates a problem, rather than only checking for obvious trigger words. That is particularly important where your product sits close to regulated health or treatment language.

If changes are recommended, the report will explain which claims raise concern, why they are risky, and what sort of amendment may be worth considering. In the follow-up call, we can talk through which points are highest priority and whether the issue is the wording itself, the evidence position, or the way the claim appears in the broader material. The review We will make the key issues clear so you can decide what to do next. with regulators or third parties. Further rewriting or additional review work can be arranged separately if needed.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the Therapeutic Claims Review service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.