Set the rules for rebranded SaaS supply

It is usually worth having when another business will present your software under its own brand, contract with customers in its own name, or take on some sales or support functions. General SaaS terms often assume you deal directly with the end user, which can leave gaps around branding control, customer communications, support boundaries and responsibility for claims made by the white label partner. A dedicated agreement is used to map those moving parts clearly so the commercial model and the legal wording line up.

These agreements commonly cover the licence granted to the white label partner, what branding changes are allowed, whether the partner can market the platform as its own, who contracts with end users, who provides first-line and second-line support, service level wording, fees, confidentiality, intellectual property ownership, liability settings, termination rights and what happens to customer accounts when the arrangement ends. If information is collected, used or shared across multiple parties, the drafting also needs to reflect how that happens in practice.

Important details include whether your partner is only rebranding the front end or also controlling onboarding and billing, whether end users know your business sits behind the platform, whether the partner can set its own pricing, and what access each side has to customer or usage data. The wording should reflect the information your business collects, the reasons it is used and the parties it is shared with. The legal position can also turn on what promises are being made in sales material and who is expected to handle complaints or outages.

Generic templates can leave gaps where the commercial model, customer journey or risk profile is more specific than the precedent assumes. However, white label software arrangements often break down where the commercial model is more specific than the template assumes. For example, a generic form may not deal properly with brand control, end-customer ownership, migration at exit, or whether your partner can modify onboarding materials and support messaging. If the document does not match the real setup, you can end up with uncertainty about who is responsible when service issues, privacy questions or customer disputes arise.

Not as a standalone compliance or implementation project. We can include contract wording about data handling, confidentiality and responsibility allocation within the agreement, but the fixed-fee is for the legal document work described on this page. It does not include technical implementation, security remediation, or ongoing representation after the agreement is completed. Where privacy issues matter, the drafting will depend on the actual way information is handled across your platform, your white label partner and end users.

Just submit an enquiry via this page or click the 'get started' button on our website to submit an enquiry. After you've submitted an enquiry, one of our legal consultants will review your enquiry within 1 business day and get in touch to get a better idea of exactly what you are looking for.

Then your legal consultant will send through an email with a bit more information about the services you need, along with a fixed fee quote setting out costs, scope of the service and timing. Have a read through it, and if you're happy with the scope, you can accept and sign our engagement letter online - easy!

Once you've formally accepted, we'll connect you with a specialist lawyer and they will work with you to complete your project. They will contact you by email or phone if they need to get in touch.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the White Label SaaS Agreement service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We operate completely online, which means we can help you wherever you are in New Zealand. We have office spaces in Sydney, and in Melbourne, but our use of technology allows our team members to work remotely from around the world. Our legal team are mostly based in Sydney, Melbourne, Brisbane and Perth. We also have a London office for Sprintlaw UK.

Our legal team is made up of experienced lawyers, who are specialists in various areas of law and hold an Australian legal practising certificate. None of our Sprintlaw lawyers are New Zealand qualified lawyers and they do not currently hold a New Zealand practising certificate.

They provide legal services working remotely from Australia via our 'legal consultancy' model, through which (under section 6 and section 35 of the New Zealand Lawyers and Conveyancers Act 2006) our Australian legal team are permitted to provide legal services to New Zealand businesses provided they do not provide services in certain 'reserved' areas of law. You can read our FAQ page to learn a bit more about our 'legal consultancy' model.

Given the strong similarities between Australian and New Zealand law, and the areas of law in which we practice (being small business and startup law), we do not view the fact that our lawyers have not qualified in New Zealand as having any substantive impact on the quality of our service. We are committed to ensuring that we provide high quality, affordable legal services to all our New Zealand clients.

Our legal team have all trained at leading firms, but have left the traditional corporate law world to join us on our mission to create a new and better way of delivering legal services. They have specialist expertise in technology law, intellectual property law, contract drafting and review, corporate law and commercial law.