Set the rules for rebranded SaaS supply

It is usually worth having when another business will present your software under its own brand, contract with customers in its own name, or take on some sales or support functions. General SaaS terms often assume you deal directly with the end user, which can leave gaps around branding control, customer communications, support boundaries and responsibility for claims made by the white label partner. A dedicated agreement is used to map those moving parts clearly so the commercial model and the legal wording line up.

These agreements commonly cover the licence granted to the white label partner, what branding changes are allowed, whether the partner can market the platform as its own, who contracts with end users, who provides first-line and second-line support, service level wording, fees, confidentiality, intellectual property ownership, liability settings, termination rights and what happens to customer accounts when the arrangement ends. If information is collected, used or shared across multiple parties, the drafting also needs to reflect how that happens in practice.

Important details include whether your partner is only rebranding the front end or also controlling onboarding and billing, whether end users know your business sits behind the platform, whether the partner can set its own pricing, and what access each side has to customer or usage data. The wording should reflect the information your business collects, the reasons it is used and the parties it is shared with. The legal position can also turn on what promises are being made in sales material and who is expected to handle complaints or outages.

Generic templates can leave gaps where the commercial model, customer journey or risk profile is more specific than the precedent assumes. However, white label software arrangements often break down where the commercial model is more specific than the template assumes. For example, a generic form may not deal properly with brand control, end-customer ownership, migration at exit, or whether your partner can modify onboarding materials and support messaging. If the document does not match the real setup, you can end up with uncertainty about who is responsible when service issues, privacy questions or customer disputes arise.

Not as a standalone compliance or implementation project. We can include contract wording about data handling, confidentiality and responsibility allocation within the agreement, but the fixed-fee is for the legal document work described on this page. It does not include technical implementation, security remediation, or ongoing representation after the agreement is completed. Where privacy issues matter, the drafting will depend on the actual way information is handled across your platform, your white label partner and end users.

Submit an enquiry on this page or click 'Get started'. One of our legal consultants will review it within 1 business day and get in touch to understand what you need.

Your consultant will then email you a fixed-fee quote setting out the cost, scope and timing. If you're happy with it, you can accept the quote and sign our engagement letter online.

Once you've accepted, one of our Australian-qualified lawyers will work with you to complete your project. They'll contact you by email or phone if they need anything.

Sprintlaw works on fixed-fee pricing wherever possible, so you can review the scope and cost before you decide whether to proceed. For the White Label SaaS Agreement service, pricing starts from $900.00.

After you enquire, a legal consultant will confirm what is included, the expected timing and whether any extra work is needed before you engage us.

We work online, so we can help wherever you are in New Zealand. Our team works remotely, mainly from Australia.

Your work is done by our Australian-qualified lawyers, who hold Australian practising certificates and specialise in business law. None of them are New Zealand lawyers or hold a New Zealand practising certificate.

Sprintlaw NZ Limited is a legal consultancy, not a law firm, and is not regulated by the New Zealand Law Society. We don't act in court or tribunal matters, conveyancing (including leases and business sales) or other reserved areas of work. Communications with Sprintlaw are unlikely to be protected by legal professional privilege. We still keep everything confidential under our engagement letter.