Christoffer is a Legal Intern at Sprintlaw. Having worked in digital marketing before studying law at University of New South Wales, he aims to use his experience at Sprintlaw to launch a career practicing across intellectual property, media law and employment law.
Raising money is a big milestone for any growing business. Whether you’re bringing on your first external investor or doing a follow-on round with existing supporters, it’s exciting - but it’s also the point where “handshake deals” can create serious risk.
That’s where a share subscription agreement (often called an “SSA”) comes in. It’s the legal document that records the deal: who’s investing, how many shares they’ll get, what they’ll pay, and what has to happen before the shares are issued.
This guide is updated to reflect how share raises are typically structured and documented in New Zealand right now, and it will help you understand what a share subscription agreement does, when you need one, and what to look out for before you sign.
What Is A Share Subscription Agreement (And When Do You Need One)?
A share subscription agreement is a contract between a company and an incoming investor (or investors) where the investor agrees to subscribe for (buy) newly issued shares in the company.
In plain terms, it’s the document that captures the “new money into the company for new shares” deal.
Share Subscription Agreement vs Share Sale Agreement
It’s easy to mix these up, especially if you’re new to fundraising.
- Share subscription: the company issues new shares and receives the money. This dilutes existing shareholders (their percentage ownership reduces).
- Share sale: an existing shareholder sells their shares to someone else. The selling shareholder receives the money, not the company.
If you’re issuing new shares as part of an investment round, you’re usually in share subscription territory.
Common Situations Where You’ll Use An SSA
You’ll commonly see a share subscription agreement when:
- you’re raising a seed round from angel investors;
- you’re bringing on a strategic investor (for example, a supplier, distributor, or industry partner);
- you’ve agreed a valuation and the investor is subscribing for shares rather than lending money;
- you’re converting a term sheet deal into binding documents;
- you’re doing a “friends and family” raise and still want the deal documented properly.
Even if the raise feels straightforward, it’s still worth documenting clearly. Once shares are issued, you can’t easily “undo” a messy deal without cost, admin, and potential disputes.
How Does A Share Subscription Usually Work In NZ?
While every business is different, the process for issuing shares to an investor in New Zealand typically follows a predictable path. Understanding the steps helps you spot when the share subscription agreement fits in - and what other documents might be needed.
A Typical Step-By-Step Process
- Commercial terms are agreed (often in an email exchange or term sheet): valuation, amount raised, and what the investor gets.
- Company approvals are prepared: you may need board resolutions and (depending on your constitution/shareholder arrangements) shareholder approvals.
- The share subscription agreement is negotiated and signed: this sets out the terms of subscription and any conditions that must be met before funds/shares move.
- Conditions are satisfied: for example, entering into a shareholders agreement, IP assignment, or updating the company constitution.
- Funds are paid and shares are issued: the company updates its share register and completes the legal steps to issue the shares properly.
It can be tempting to skip straight to “send the money and we’ll update the share register”, but it’s much safer to have the rules agreed upfront - especially if something goes wrong mid-raise.
What Other Documents Often Sit Alongside The SSA?
A share subscription agreement is often part of a “fundraise pack”, rather than a standalone document. Depending on what you’ve agreed, you might also need:
- a Shareholders Agreement (to set governance rules, exits, minority protections, and decision-making);
- a Company Constitution (especially if you’re creating share classes or changing share rights);
- director and shareholder resolutions (to approve the issue of shares);
- IP assignment documents (if the company needs to “own” the brand, code, content, or other assets properly);
- employment or contractor documents (to make sure key people are locked in and IP is captured).
The right mix depends on what you’re raising, who is investing, and how you want the company to run after the investment.
What Should A Share Subscription Agreement Include?
Share subscription agreements can range from short and simple to highly negotiated (especially where institutional investors are involved). But in most cases, a solid SSA covers a few core areas.
1. Parties, Investment Amount, And Shares To Be Issued
This is the backbone of the deal. The agreement should clearly state:
- who the investor is (and their legal name/entity details);
- which company is issuing the shares;
- how much the investor will pay (the subscription amount);
- how many shares they’ll receive;
- the issue price per share and (if relevant) the implied valuation.
If the company has different share classes (for example, ordinary shares vs preference shares), the SSA should clearly identify which class is being issued and what rights attach to those shares.
2. Timing: Subscription Date, Completion, And Mechanics
The agreement usually sets out the practical “how” and “when”:
- when the investor must pay the subscription amount;
- when the company must issue the shares;
- what happens at “completion” (sometimes called “closing”);
- what documents must be delivered at completion (for example, updated share register, resolutions, certificates if used).
This matters because timing affects everything from cashflow to control. For example, you don’t want a situation where the investor gets governance rights before the company has actually received the funds (or vice versa).
3. Conditions Precedent (What Must Happen First)
A condition precedent is a condition that must be satisfied before completion happens. It’s common in investment deals where the parties want certainty that key foundations are in place before money and shares change hands.
Common conditions include:
- the parties entering into a shareholders agreement;
- updating or adopting a constitution;
- evidence that key IP is assigned to the company;
- no “material adverse change” in the business before completion;
- obtaining any required consents (for example, existing shareholder approvals).
Conditions are a useful safety mechanism, but they also need to be drafted carefully. Vague conditions can lead to arguments about whether completion should occur.
4. Warranties (Promises About The Business)
Warranties are statements (promises) that certain things are true at the time of signing and/or completion. If a warranty turns out to be untrue, the investor may have a claim.
Typical warranties cover topics like:
- the company is properly incorporated and has authority to issue shares;
- the shares being issued are validly issued and paid up once subscription funds are received;
- the company’s information provided to the investor is accurate;
- the company owns (or has rights to use) key IP;
- there are no undisclosed disputes or liabilities.
From a founder perspective, warranties are one of the biggest risk points. You want them to be accurate, appropriately limited, and consistent with what the investor actually knows.
5. Limitations On Liability (So Risk Is Manageable)
Many SSAs include limitations such as:
- caps on liability (for example, limited to the subscription amount);
- time limits for bringing claims;
- knowledge qualifiers (for example, warranties true “so far as the founders are aware”);
- disclosure processes (so known issues can be disclosed and excluded from warranty claims).
Getting the balance right is important. Investors need meaningful protection, but founders also need to avoid signing up to open-ended personal risk.
6. Confidentiality And Announcements
Fundraises often involve sensitive details: valuation, cap table, customer contracts, technology, and growth plans.
Your SSA may include confidentiality obligations and rules about who can announce the investment and when. If you’re also handling customer data, supplier data, or personal information in the course of business, it’s worth making sure your broader privacy settings are in order too - for example, having a Privacy Policy that matches how you actually operate.
What Are The Main Legal Issues To Watch Out For?
A share subscription agreement isn’t just paperwork - it’s where small drafting details can lead to big commercial outcomes. Here are some of the main issues we regularly see founders and investors needing to clarify.
Dilution And Pre-Emptive Rights
Issuing new shares means dilution. That’s not necessarily a bad thing (it’s usually the whole point of raising funds), but it needs to be understood and documented.
Also check whether existing shareholders have pre-emptive rights (rights to participate in new share issues before shares can be offered to outsiders). These can come from a constitution or shareholders agreement, and they can affect the company’s ability to complete the share issue on your planned timeline.
Investor Control And Governance Creep
Sometimes the SSA looks “simple”, but it quietly introduces control features - especially if the SSA is being used as a catch-all document.
For example, be careful if the SSA includes:
- investor veto rights over budgets, hiring, or spending;
- requirements to appoint an investor director immediately;
- information rights that are difficult to comply with in practice;
- restrictions on issuing options/shares to staff.
Often, governance is better handled in a shareholders agreement so the rules are clearly laid out for everyone (not just the new subscriber).
Founder Employment, Contractors, And IP Ownership
Investors want to know the business actually owns what it’s selling. That includes brand assets, software/code, designs, customer lists, and know-how.
If founders (or early team members) have been building the business informally, you may need to tighten things up before completion. Common “to-do” items include:
- making sure key staff have signed an Employment Contract with clear IP clauses;
- using contractor agreements that clearly assign IP to the company;
- confirming brand ownership and trade mark strategy.
It’s much easier to fix these things before you sign (or as a condition precedent) than after money comes in and due diligence questions start flying.
Fair Dealing And Misleading Statements
If you’re raising funds, you’ll likely be sharing pitch decks, forecasts, and growth plans. You need to be careful that what you say to investors is accurate and not misleading.
While investor fundraising has its own regulatory considerations depending on how it’s done, as a general principle you don’t want a situation where an investor later claims they invested based on incorrect statements or omissions. This is another reason warranties, disclosure schedules, and a clean paper trail matter.
Privacy And Data Handling During Due Diligence
Due diligence often involves sharing customer contracts, supplier terms, employee details, and metrics. Some of that information may be personal information under the Privacy Act 2020.
Practically, that means you should:
- share only what’s needed for the raise;
- use controlled data rooms and limit access;
- make sure any personal information is handled carefully (and anonymised where possible);
- have confidentiality provisions in place before you share sensitive material.
It doesn’t need to be complicated, but you do need to be intentional - especially as your business grows and your data becomes more valuable.
How Do You Make Sure Your Share Issue Is Done Properly?
Signing the SSA is only part of the process. You also need to ensure the share issue is validly approved and recorded, and that your company’s internal documents are consistent with what you’ve promised the investor.
Check Your Constitution And Existing Agreements First
Before you commit to issuing shares, check whether:
- your constitution restricts share issues or creates specific approval thresholds;
- your shareholders agreement requires certain processes (like offering shares to existing holders first);
- any third-party consents are required (for example, lender consents under finance documents).
If you’re adopting or updating your constitution as part of the raise, it’s worth doing it as a coordinated package so there aren’t contradictions between the SSA and the company’s rules. That’s one reason a tailored Company Constitution can make a big difference.
Make Sure Your Records Match The Deal
After completion, you’ll usually need to update company records, which may include:
- updating the share register to show the new shareholder and the shares issued;
- issuing share certificates (if your company uses them);
- keeping signed resolutions on file;
- updating internal cap tables and investor reporting tools.
These details matter because they affect future raises, future exits, and even day-to-day decisions (like voting thresholds).
Don’t Ignore The “Small” Commercial Terms
Some of the most important outcomes of a raise come from small-looking clauses, like:
- what happens if completion doesn’t occur (for example, return of funds, break fees, termination rights);
- what happens if a key person leaves shortly after the raise;
- whether founders can sell shares later and on what terms;
- how future fundraising will be handled (especially if the investor expects pro-rata participation rights).
If you’re not sure how a clause will play out, it’s worth getting advice before you sign. It’s usually much cheaper and easier to negotiate upfront than to fix problems later.
Key Takeaways
- A share subscription agreement records the legal deal where an investor pays money to the company in exchange for newly issued shares.
- A well-drafted SSA should clearly cover the investment amount, shares issued, timing and completion mechanics, conditions precedent, warranties, and liability limits.
- Share subscriptions usually sit alongside other key documents like a Shareholders Agreement and a Company Constitution, especially where governance rights and share classes are involved.
- Common risk areas include dilution and pre-emptive rights, investor control provisions, IP ownership (particularly where contractors or founders built assets informally), and confidentiality/data handling during due diligence.
- Getting the share issue process and company records right is crucial - not just for this raise, but for future raises and any eventual sale of the business.
- Generic templates can miss what matters for your specific cap table and investor negotiations, so getting tailored legal advice early can save you a lot of stress later.
If you’d like help preparing or reviewing a share subscription agreement (or putting the wider fundraise documents in place), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


