Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’ve set up (or you’re thinking about setting up) a company in New Zealand, chances are you’ve heard that companies offer “limited liability”.
That’s usually true - and it’s one of the main reasons small business owners choose a company structure in the first place. But when money gets tight, invoices stack up, or a lender starts asking questions, it’s completely normal to wonder whether shareholders are liable for company debts.
The answer is: generally, shareholders aren’t personally liable for a company’s debts. But there are some important exceptions, and it’s worth understanding them properly so you can protect yourself (and your business) from day one.
Note: this article is general information only and doesn’t constitute legal advice. If your business is facing cash flow pressure or creditor action, it’s a good idea to get advice tailored to your situation.
Below, we’ll break down how shareholder liability works in New Zealand, when shareholders can become exposed, and the practical steps you can take to reduce your risk.
What “Limited Liability” Really Means For Shareholders
In New Zealand, a company is a separate legal entity. That means the company can:
- own assets (like equipment, stock, and IP)
- enter into contracts (with customers, suppliers, landlords, lenders)
- sue and be sued
- take on debts in its own name
So, in the usual case, if the company can’t pay its debts, the creditors pursue the company, not the shareholders personally. This is the key idea behind limited liability.
For many small businesses, this is a major benefit compared with operating as a sole trader or partnership, where the people behind the business can be directly on the hook.
So Are Shareholders Liable For Company Debts?
In most situations, no. A shareholder’s “risk” is typically limited to what they have invested (or agreed to invest) in the company - for example, the amount paid for their shares, or any unpaid amount on their shares (if applicable).
But (and it’s a big but): your exposure can change depending on what you sign, how the company is run, and whether other legal duties have been breached.
When Can Shareholders Become Liable For Company Debts?
This is where business owners often get caught off guard. While shareholders are usually protected, there are scenarios where a shareholder can become personally exposed - not because they’re a shareholder, but because of something else they’ve done.
Common examples include:
1) You’ve Given A Personal Guarantee
If your company takes on a loan, finance agreement, equipment lease, or even a commercial lease, the other party may ask for a personal guarantee from someone behind the company.
Once you sign a personal guarantee, you’re essentially saying: “If the company doesn’t pay, I will.”
That means the creditor can potentially pursue you personally, even though the debt was incurred by the company.
Practical tip: personal guarantees are common for startups and small businesses, especially where the company doesn’t have a strong financial history. They aren’t always avoidable, but they should be reviewed carefully before you sign.
2) You’ve Agreed To Indemnify Someone
Sometimes contracts include indemnity clauses that shift risk onto a person or another entity. If you sign something personally (rather than as the company), you may have agreed to cover certain losses.
This is one reason it’s important to be crystal clear about who is signing a document and in what capacity - and why the wording in business contracts matters.
3) You’re Also A Director And Director Duties Have Been Breached
In small businesses, it’s very common for the same people to be both shareholders and directors.
Even though shareholders usually aren’t liable for company debts, directors can face personal consequences in certain situations - particularly where directors breach duties under the Companies Act 1993. Two key examples are where directors allow the company to trade in a way that’s likely to create substantial risk of serious loss to creditors (often described as “reckless trading”), or where they agree to new obligations the company can’t reasonably perform.
If you’re wearing both hats, it’s worth understanding how these roles differ. Shareholders own the company; directors run it day-to-day and make decisions on behalf of the company.
If you’re building your governance documents, this is where having a clear Company Constitution and a properly drafted Shareholders Agreement can help clarify who can make decisions, how funding is approved, and what happens if things change.
4) Unpaid Share Capital (Less Common, But Possible)
In some cases, shares may be issued with an amount “unpaid” (for example, a shareholder agrees to pay later, or shares are partly paid).
If the shares aren’t fully paid, the company can “call” the unpaid amount. That’s not the shareholder paying the company’s external creditors directly, but it is a scenario where shareholders may need to contribute more money into the company.
This is more technical and depends on how shares were issued and the company’s governing documents, so tailored advice is usually a good idea.
What Happens If The Company Can’t Pay Its Debts?
If your company can’t pay what it owes, the legal consequences depend on the situation and how severe it is. Common pathways include:
- informal negotiation with creditors (payment plans, settlement options)
- enforcement action by creditors (for example, debt collection steps)
- formal insolvency processes, such as liquidation, receivership, or voluntary administration (where available and appropriate)
From a shareholder perspective, the usual outcome is that you may lose the value of your investment in the company (because shareholders are generally paid last, if at all).
From a director perspective, there can be more direct risk if the company has been managed in a way that breaches director duties - particularly around reckless trading or taking on new obligations the company can’t reasonably meet.
Why Separation Matters
One of the big reasons to run your business through a company is to keep a separation between:
- your personal assets (like your savings and home), and
- your business assets and business liabilities
But that separation can be weakened if, in practice, the company is treated like an extension of your personal finances (for example, poor record-keeping, unclear expenses, signing contracts personally, or mixing funds). The more you treat the company as a real, separate entity, the more robust your protection tends to be.
Common Situations Where Liability Confusion Happens (And How To Avoid It)
A lot of “surprise liability” happens in everyday business moments - not in dramatic courtroom situations.
Here are a few common examples we see with small businesses.
Signing Contracts The Wrong Way
If you’re signing agreements with suppliers, landlords, customers, or service providers, make sure the contract is in the company’s name, and that you sign as director (or authorised signatory) for the company - not personally.
If you’re unsure what your signing block should look like, it’s worth getting guidance before you sign. A quick review can save a lot of stress later.
Taking On A Commercial Lease Without Understanding The Risk
Commercial leases often come with personal guarantees (and sometimes additional security obligations). Even if the tenant is the company, you might be personally responsible if the company defaults.
If you’re negotiating premises, a Commercial Lease Review can help you understand exactly what you’re agreeing to - including what happens if you need to exit the lease early or assign it.
Raising Money From Friends Or Family Without Proper Paperwork
When you bring in funds, it’s critical to document whether the money is:
- a loan to the company
- an investment in exchange for shares
- a convertible instrument (converting to shares later)
Mixing these up can create disputes later, and it can also lead to confusion about who is responsible for repayment and on what terms.
Putting proper documents in place early makes it much easier to manage expectations and protect relationships. Depending on the structure, that might include a share issue or a Share Subscription Agreement.
How Do Directors’ Duties Fit Into Shareholder Liability?
Strictly speaking, director duties aren’t “shareholder liability” - but for many owner-operators, they’re part of the same real-world question: “Can I be personally on the hook if the company can’t pay?”
If you’re a shareholder only (and you don’t sign personal guarantees), you’re usually protected.
If you’re also a director, you need to understand that directors have legal duties under the Companies Act 1993, including duties to:
- act in good faith and in the best interests of the company
- exercise care, diligence and skill
- not allow the company to trade in a way likely to create substantial risk of serious loss to creditors
- not agree to obligations the company can’t reasonably perform
This matters because if a company gets into financial trouble, decisions made in the lead-up are often scrutinised. Getting advice early (not after the fact) is one of the best ways to reduce risk.
What If A Shareholder Influences The Director’s Decisions?
Shareholders can influence company direction - especially if they appoint directors or vote on major decisions.
But day-to-day decision-making is usually a director function. If shareholders start acting like they’re managing the company without the proper authority, it can create messy governance issues.
Clear internal rules help. This is where a well-drafted Founders Agreement (early stage) and a Shareholders Agreement (once there are multiple owners) can set expectations around approvals, spending limits, and who has authority to bind the company.
Practical Steps To Protect Yourself (And Your Business) From Day One
Even though the law generally gives shareholders limited liability, the way you run your business can strengthen or weaken that protection.
Here are practical steps many small business owners take to reduce personal exposure.
1) Choose The Right Structure Before You Start Signing Things
Setting up the right entity early makes a difference. If you’re operating as a sole trader and signing contracts, it’s harder to “retrofit” limited liability later for debts you’ve already taken on.
If you’re unsure whether a company is right for you, it’s worth getting advice early so you don’t build your business on the wrong foundations.
2) Be Careful With Guarantees (And Negotiate Where You Can)
Before you sign:
- check whether the guarantee is capped or unlimited
- confirm whether it continues even if you stop being involved in the business
- look for indemnities that go beyond “guaranteeing payment”
- consider whether security is being taken over personal assets
In some negotiations you may be able to reduce risk by:
- limiting the guarantee amount
- having it fall away after a certain period or performance milestone
- sharing the guarantee across multiple shareholders (where appropriate)
3) Keep Company Finances Clean And Documented
This is less about “legal theory” and more about practical risk management.
Good hygiene includes:
- separate bank accounts for the company
- clear records for director/shareholder drawings
- proper invoices and contracts in the company name
- regular review of cash flow and debts
When things go wrong, documentation is often what makes the difference between a manageable issue and a stressful dispute.
4) Put Governance Documents In Place Early
If there’s more than one shareholder (or you’re planning for investment), governance documents aren’t just “nice to have”. They can prevent disputes and help you manage big decisions like funding, dividends, director appointments, and exit plans.
Depending on your situation, that might include:
- a Company Constitution
- a Shareholders Agreement
- director resolutions and shareholder resolutions for major decisions
They’re also useful if you ever need to demonstrate that decisions were properly approved (for example, when entering major finance arrangements).
5) Get Advice Early If Cash Flow Is Tight
If your company is struggling to pay debts, the “worst” time to get advice is after you’ve continued to take deposits, order stock, or sign new obligations without a clear plan to pay them.
The earlier you get guidance, the more options you usually have - whether that’s renegotiating contracts, restructuring, securing funding, or considering a formal insolvency process.
It can feel uncomfortable to deal with, but taking action early is often what protects you personally.
Key Takeaways
- In most cases, shareholders are not personally liable for company debts because a company is a separate legal entity with limited liability.
- The biggest exception is when you sign a personal guarantee or agree to personal obligations (like indemnities), which can expose your personal assets.
- If you’re both a shareholder and a director, you also need to understand director duties under the Companies Act 1993 - particularly around reckless trading and taking on obligations the company can’t reasonably perform.
- Liability risks often arise from everyday business actions - signing contracts personally, mixing finances, or taking on leases/finance without understanding the personal exposure.
- Strong legal foundations (including a Company Constitution and Shareholders Agreement) help set clear rules and protect the business as it grows.
- If the company is under financial pressure, getting advice early can reduce personal risk and give you more options.
If you’d like help setting up the right legal structure, reviewing a contract or guarantee, or putting governance documents in place, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


