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Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for new zealand businesses.
How To Protect Your Website From Theft (2026 Updated)
Your website is often the “front door” to your business - and for many NZ businesses, it’s also the shop, the booking system, the marketing engine, and the customer support desk all...
6 January 2025
What Is Bait Advertising? (2026 Updated)
You’ve probably seen it before: a deal that looks too good to miss, only to find out the product “isn’t available”, “just sold out”, or “was only in stock for one person...
6 January 2025
Social Media Marketing: Rewarding, But Potentially Dangerous? (2026 Updated)
Social media marketing can be one of the fastest (and cheapest) ways to build a brand in New Zealand. You can go from “just launched” to “fully booked” in a few weeks,...
6 January 2025
Do Influencers Have To Say It’s An #Ad? (2026 Updated)
If you’re an influencer, content creator, or a business working with creators, you’ve probably wondered: do you actually have to say it’s an #ad? The short answer is yes, in most cases...
5 January 2025
5 Quick Tips for GDPR Compliance (2026 Updated)
If your business has customers, subscribers, users or clients in the EU (or you’re marketing to people there), GDPR compliance probably isn’t optional - even if you’re based in New Zealand. And...
5 January 2025
Your Guide To Medsafe & Regulation of Therapeutic Goods in NZ (2026 Updated)
Launching a health product can be exciting - but it can also feel like you’ve stepped into a whole new world of rules, approvals, advertising limits and product safety obligations. If you’re...
5 January 2025
The Fine Line Between Spamming And Direct Marketing (2026 Updated)
If you’re building a business in New Zealand, marketing is probably on your mind every day. You might be running email campaigns, sending SMS reminders, posting on social media, or following up...
5 January 2025
Using Cookies On Your Website? A Cookie Policy Is Important (2026 Updated)
If your website uses analytics, embedded videos, a live chat widget, or any kind of targeted marketing, there’s a good chance you’re using cookies (or similar tracking tech) whether you realise it...
5 January 2025
A Guide To Email Marketing Laws In New Zealand (2026 Updated)
Email marketing can be one of the most cost-effective ways to grow your business in New Zealand. But it’s also one of the easiest places to accidentally breach the law - especially...
5 January 2025
Guide To New Zealand Alcohol Advertising Laws (2026 Updated)
Alcohol brands have never had more ways to reach customers than they do right now - from Instagram Reels and influencer partnerships to EDMs, events, and in-store promotions. But with those opportunities...
5 January 2025
Marketing Your Business Online: A Legal Guide (2026 Updated)
Online marketing is one of the fastest (and most cost-effective) ways to grow a business in New Zealand. But the legal side can feel a bit murky - especially when you’re juggling...
5 January 2025
How To Become A Brand Ambassador
If you run a business, then you know in today's competitive business landscape a strong marketing strategy is essential for achieving success. Companies employ various methods to enhance their presence in the...
23 January 2024
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