Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for new zealand businesses.
Influencer Agreements For Food Brands In New Zealand
Working with food creators can grow your brand fast, but the details matter. Here is how to protect your content rights, claims and disclosure obligations.
19 October 2026
Who Owns Content Created By An Influencer?
Working with an influencer? Make sure you know who owns the content and when your brand can reuse photos, videos and posts in ads, emails or social media.
19 October 2026
Influencer Agreements For Skincare Brands
Hiring creators to promote your skincare brand? A clear influencer agreement helps you manage deliverables, usage rights, disclosures and beauty claims from the start.
18 October 2026Brand Partnership Agreements For Product Collaborations
Planning a product collaboration or co-branded campaign? Here are the key terms to agree on before launch so both brands stay protected and aligned.
18 October 2026
AI Output Disclaimers For Marketing Agencies
Using AI in client work? Clear AI terms can help your agency set expectations with clients around accuracy, IP, approvals, privacy and brand risk.
17 October 2026
Fair Trading Act Rules For Online Courses In NZ
Selling an online course in New Zealand? Here is how to keep your sales page, income claims, testimonials, scarcity tactics and refunds on the right side of the Fair Trading Act.
17 October 2026
Using Customer Photos in Marketing in New Zealand
Want to use customer photos, testimonials or before-and-after images in your marketing? Learn how NZ businesses can manage consent, privacy and release forms.
15 October 2026
Influencer Contracts for Tourism Operators in NZ
Working with travel influencers? Set clear terms for hosted stays, content deliverables, usage rights, disclosures and itinerary changes before the campaign begins.
14 October 2026
Influencer Marketing Contracts in New Zealand
Influencer agencies need contracts that align brand expectations with creator obligations, from approvals and usage rights to disclosure, takedowns and payment timing.
14 October 2026
Who Owns Social Media Content in New Zealand?
Find out who owns social media posts, templates, photos and ad creatives in New Zealand agency relationships, and what to put in your contract.
13 October 2026
Using Customer Reviews in NZ Advertising
Using customer reviews in ads can boost trust, but it can also breach NZ consumer and privacy rules if reviews are fake, edited unfairly or used without consent.
12 October 2026
How to Run a Compliant Lotto Competition: Legal Checklist
Want to know how to run a compliant lotto competition in New Zealand? Here are the key legal checks for prize draws, promotions, advertising, privacy, and
27 September 2026
The Hidden Legal Risks Sitting on Most Business Websites
Many business websites look fine on the surface but carry quiet legal risks underneath. Here’s what New Zealand businesses should check around privacy
24 September 2026Marketing Consent in New Zealand
Marketing consent can be tricky for New Zealand businesses, especially when email lists, SMS campaigns, checkout forms, and old customer databases all
3 July 2026
Passing Off Law in New Zealand
Passing off law in New Zealand can affect businesses even without a registered trade mark. Learn how passing off claims work, when branding disputes
3 July 2026Media Buying Agreements in New Zealand: Key Clauses for Advertisers and Agencies
A media buying agreement can decide who controls ad spend, account access, data, fees, and legal risk. This guide explains the key clauses New Zealand
19 June 2026
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