Digital Marketing & Advertising Articles
Expert articles and practical legal guides on digital marketing & advertising for new zealand businesses.
Do I Need An Affiliate Marketing Contract In NZ?
Setting up an affiliate programme? Here's how clear terms can protect your commissions, brand use, disclosures and exit rights from day one.
8 November 2026
Influencer Giveaway Terms And Conditions Checklist
Running a giveaway with an influencer? Make sure your competition terms and influencer agreement line up before the campaign goes live.
8 November 2026
Influencer Content Licence Agreement Checklist
Want to reuse influencer or customer content in your ads, emails or website? Here's what your licence agreement should cover before you publish.
7 November 2026
Someone Copied My Logo In NZ: What Should I Do?
Found a business using a logo that looks too close to yours? Here is how to check your ownership, trade mark position and next steps in New Zealand.
7 November 2026
Instagram Giveaway Rules In New Zealand
Planning an Instagram giveaway? Here is how to set clear New Zealand promotion terms covering entries, prizes, winner selection, Instagram rules and privacy.
6 November 2026
Contractor Agreement Template For Marketing Agencies
Hiring freelance marketers can help your agency scale, but your contractor agreement needs to protect client work, ad accounts, confidential information and IP.
1 November 2026
Is It Legal To Use AI-Generated Images In Ads?
Using AI-generated images in ads can be a smart move, but copyright, trade mark, privacy and misleading conduct risks still matter. Here's what to check before launch.
31 October 2026Referral Programme Terms In New Zealand
Launching a referral programme can be a smart growth move. Clear terms help you manage rewards, reduce fraud and stay on top of NZ privacy and promotion rules.
30 October 2026
Privacy Act 2020 Checklist For Ecommerce Stores
Running an online store means customer data moves through checkout, marketing tools, couriers and cloud platforms. Here is how to check your privacy setup properly.
28 October 2026
Copyright Ownership When Hiring A Videographer
Hiring a videographer for your business? Make sure you know who owns the footage, what you can do with raw files, and whether music and ads are properly covered.
27 October 2026
Environmental Claims Compliance Checklist NZ
Want to promote your sustainability efforts without greenwashing risk? Here's a practical NZ checklist for recyclable, compostable, carbon neutral and ethical claims.
26 October 2026
Model Release Form NZ For Product Photoshoot Ads
Using real people in product photos can be powerful, but you need clear written permission. Here's what to include in a New Zealand model release form.
26 October 2026Do You Need A Model Release For UGC Ads?
Using creator or customer content in ads? Here's when you need a model release in New Zealand and what your permission terms should cover.
25 October 2026
Influencer Whitelisting Agreements in New Zealand
Whitelisting lets brands run paid ads through creator content and handles, but standard influencer agreements often miss the details. Set clear rules before launch.
25 October 2026
Can You Use Customer Logos In Your Portfolio?
Want to show customer logos on your website or pitch deck? Here's how to handle consent, trade marks, confidentiality and case studies in New Zealand.
25 October 2026
PPC Management Agreements For Digital Agencies
Managing paid ads for clients? A clear PPC agreement helps separate your fees from ad spend, approvals, account access and performance expectations.
24 October 2026
Website Terms For Online Directories In New Zealand
Building an online directory? Your terms need to cover listings, reviews, sponsored placements, payments and privacy so your platform can grow safely.
24 October 2026Terms And Conditions For Influencer Management Agencies
Running an influencer management agency? Clear creator and brand terms can help you protect commissions, content usage rights, approvals and payment flows.
24 October 2026
Who Owns Customer Testimonials And Reviews?
Customer praise is powerful, but screenshots and testimonials can create copyright, privacy and Fair Trading Act issues if you use them without care.
24 October 2026
Can Your Brand Make Green Claims In NZ?
Using sustainability claims on your packaging, website or ads? Here's how NZ brands can check green claims for Fair Trading Act risk before they go live.
21 October 2026
Who Owns Social Media Accounts When Staff Leave?
Worried a staff member could leave with your Instagram, followers or customer DMs? Here are the practical legal steps to protect your business accounts.
20 October 2026
Do You Need Terms For A Social Media Giveaway?
Running a social media giveaway? Here is how to set clear terms around eligibility, winner selection, prizes, platform rules and privacy before you post.
20 October 2026
Influencer Agreements For Food Brands In New Zealand
Working with food creators can grow your brand fast, but the details matter. Here is how to protect your content rights, claims and disclosure obligations.
19 October 2026
Who Owns Content Created By An Influencer?
Working with an influencer? Make sure you know who owns the content and when your brand can reuse photos, videos and posts in ads, emails or social media.
19 October 2026
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