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Expert articles and practical legal guides on intellectual property for new zealand businesses.

If you’ve built a new product, developed a clever process, or created a piece of technology that gives your business an edge, it’s normal to start asking: “How do we stop others...

If you’re using Instagram Reels to promote your products, show behind-the-scenes content, or run ads, adding music can be the difference between a scroll-past and a sale. But for Australian businesses, music...

If you’re writing a book as part of your business (or even building a business around your book), it’s normal to wonder how you actually protect what you’ve created. Maybe you’re planning...

You’ve put time (and money) into your logo. It’s on your website, packaging, invoices, socials, uniforms - it’s how customers recognise you. So it’s a bit of a shock when you spot...

If you’re an artist who also runs a business (whether that’s selling originals, taking commissions, licensing designs, or creating content online), copyright can be one of your most valuable business assets. And...

If you run a small business that creates content (marketing videos, social posts, podcasts, merch, or even a meme-heavy email campaign), you’ve probably wondered where the legal line sits with parody. Parody...

If you run a small business, chances are you’re creating content all the time - a website, product photos, blog posts, social media graphics, training materials, packaging copy, client reports, or even...

If you run a small business, chances are you’re creating value every day through your brand, your website, your marketing content, your designs, and the way you present your products or services....

If you run a small business, you’ve probably created (or paid someone to create) something valuable: a logo, website copy, product photos, a course, a menu, software, or marketing content. That’s where...

If you’re building a small business, your “assets” aren’t just your stock, equipment, or cashflow. Often, the real value sits in the things you can’t physically touch: your brand name, logo, designs,...

If you run a small business, it’s tempting to grab a great image you’ve seen online and use it for your website, Instagram, ads or packaging. But using someone else’s photo without...

You’re busy running your business, keeping customers happy, and trying to get your marketing out the door. Then an email lands in your inbox claiming you’ve used a copyrighted image online and...

You’ve finally got the perfect image for your business - maybe it’s a photo of your new premises, your team at an event, or a product shot that’s done the rounds on...

If you run a small business, Pinterest can feel like a goldmine. It’s full of beautiful product shots, templates, infographics, recipes, mood boards, logos, packaging ideas and marketing inspiration. But there’s a...

If you’ve ever seen a brand name followed by a small circle with an “R” inside it, you’ve seen the ® symbol (also called the registered trade mark symbol). It looks simple,...

If you run a business, you’re probably creating content every week without even realising it. Your website copy, product photos, social posts, training materials, proposal templates, graphics, videos, blog articles, software, and...

If you run a small business or you’re building a startup, chances are you’re creating things every day - website copy, social media content, product photos, course materials, software, proposals, branding assets,...

If you're building a business, your ideas, brand, content and product design can become some of your most valuable assets. But IP (intellectual property) is also one of the easiest areas to...

If you're building a brand in New Zealand, you've probably asked yourself what a trademark is, and whether you actually need one. It's a smart question. Your name, logo, slogan, or other...

When you've put time (and money) into building your brand, the last thing you need is a competitor riding on your reputation. This is where passing off becomes a big deal for...

Your logo is often the first thing customers notice about your business. It's on your website, packaging, invoices, uniforms, social media - and ideally, it becomes the visual shortcut people associate with...

When you’re building a small business, your brand can become one of your most valuable assets. Your name, logo, tagline, packaging, and other distinctive branding cues customers recognise can take months (or...

If you run a small business, you’ve probably seen “all rights reserved” at the bottom of websites, on social media graphics, inside eBooks, or on product packaging. It looks official (and it...

If you run a small business, chances are you’ve seen (or copied and pasted) the phrase “all rights reserved” onto a website footer, a brochure, a quote template, or a product label....
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