Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re building a business in New Zealand, it’s normal to start thinking beyond day-to-day operations and ask bigger questions like: “How do I protect what I’m building?” and “What happens if I want to bring family into ownership, step back, or plan for succession?”
One common strategy business owners explore is holding shares through a trust in New Zealand. Done properly, it can be a useful way to manage long-term ownership and risk. But it’s not a set-and-forget solution - there are legal duties, practical administration, and potential tax and governance trade-offs you’ll want to understand from day one.
Below, we break down how it works, when it might make sense, and the key risks and legal considerations to keep on your radar.
What Does It Mean To Hold Shares Through A Trust In New Zealand?
In simple terms, holding shares through a trust means the registered shareholder of your company is not you personally (or not only you personally) - it’s the trustees of a trust.
This often looks like:
- Your company has shares on issue (for example, 100 ordinary shares).
- The shareholders listed on the share register are “John Smith and Jane Smith as trustees of the Smith Family Trust” (or a corporate trustee acting as trustee).
- The trust holds those shares for the benefit of the beneficiaries (often family members, sometimes related entities).
In a standard trust setup, there are a few key roles:
- Settlor: the person who establishes the trust (and contributes initial value).
- Trustees: the people/entity who legally own trust assets and must manage them for the benefit of beneficiaries.
- Beneficiaries: the people (or sometimes charities/entities) who may benefit from the trust.
If you’re still getting your head around the basics, it helps to start with Trust and how it works in a commercial context.
It’s also worth noting that “family trust” is often used as a catch-all term, but there are different trust types. For example, many business owners use a Discretionary Trust, where trustees have discretion about distributions (within the trust deed rules).
Why Do Business Owners Hold Shares Through A Trust?
There’s no single “best” structure for every business. But for many founders and small business owners, holding shares through a trust is attractive because it can support asset protection, succession planning, and long-term family ownership.
Here are some of the most common drivers.
Asset Protection And Risk Management
Most business owners don’t plan to end up in a dispute, a personal relationship property issue, or a situation where creditors come knocking - but planning early can make a real difference.
Depending on your circumstances (and how the trust is set up and run), a trust structure may help:
- separate business ownership from personal ownership;
- reduce the risk that shares are exposed to personal creditors; and
- create a clearer “container” for business assets.
That said, asset protection is not automatic and it’s not guaranteed. Courts and regulators can look closely at how a trust is established and used, and there are situations where assets can still be vulnerable (for example, where arrangements are a sham, where transfers are challenged, or where guarantees are given - more on this below).
Succession Planning (Without Rewriting Ownership Every Time)
If your long-term plan is to build a business that benefits your family, a trust can be a practical tool for continuity.
For example, you may want:
- dividends to be used to support family members;
- future generations to benefit without needing to directly “own” shares personally; or
- an orderly pathway if you become unwell, retire, or pass away.
Because the trustees control trust assets, changes can sometimes be managed through trustee changes and trust administration (rather than continually transferring shares between individuals). This can simplify succession - but it also adds trustee compliance responsibilities.
Centralised Ownership For Families In Business Together
If multiple family members are involved, direct personal shareholdings can become messy over time - especially if someone wants to leave the business, gets divorced, or has financial problems.
A trust may help centralise ownership so the business is less exposed to personal events affecting individual shareholders.
Even with a trust involved, it’s still crucial to set clear rules for control and exits. For companies with multiple decision-makers, a Shareholders Agreement can be the document that actually prevents disputes when someone wants out or when major decisions need to be made.
Key Benefits Of Holding Shares Through A Trust (In Practical Terms)
When business owners search for holding shares through a trust in New Zealand, they’re usually looking for a straightforward view of the upside. Here are the benefits we commonly see - explained in the way they actually play out for small businesses.
1) Flexibility Around Who Benefits (Dividends And Value)
Where the company pays dividends, a trust can offer flexibility as to who benefits - within the trust deed and subject to tax and trustee obligations.
This can be helpful where:
- you want to support children while they’re studying;
- you want to provide for a spouse without giving them direct control of shares; or
- beneficiaries’ needs change over time.
It’s important not to treat a trust as a personal bank account. Trustees must act according to the trust deed and the law, and should keep proper records of trustee decisions.
2) Continuity If Something Happens To You
If you personally hold shares and something happens to you, your estate administration can create delays and uncertainty around company control (even if it’s temporary).
With a trust structure, the trustees continue to hold the shares. That doesn’t remove the need for planning, but it can reduce disruption - provided the trustee arrangements and decision-making powers are properly thought through.
3) Potential Governance Clarity (When It’s Done Properly)
Some businesses run more smoothly when ownership and governance are clearly documented:
- Who has the power to make shareholder decisions?
- Who can appoint/remove directors?
- What happens if the trustee changes?
These questions often require you to align your trust deed, company documents, and practical operations. A well-drafted Company Constitution can also help clarify internal rules and decision-making, especially where the default Companies Act rules don’t reflect how your business actually operates.
Risks And Downsides You Need To Understand Before You Use A Trust
A trust can be a great tool - but it’s not a magic shield. If you’re considering holding shares through a trust in New Zealand, these are the key risks to weigh up early.
Trustees Have Real Legal Duties (And Personal Liability Can Be An Issue)
Trustees aren’t just a name on paper. Under New Zealand trust law (including the Trusts Act 2019), trustees generally have duties such as:
- acting in accordance with the trust deed;
- acting honestly and in good faith for the benefit of beneficiaries;
- exercising powers for a proper purpose;
- avoiding conflicts of interest (or properly managing them); and
- keeping records and providing certain information to beneficiaries (depending on circumstances).
If trustees don’t meet their obligations, there can be serious consequences - including personal exposure in some situations. This is especially relevant if your trust is holding a valuable, growing company.
You Might Still Be Asked To Give Personal Guarantees
Many small businesses need finance (bank lending, equipment leases, trade credit, supplier accounts). Even if shares are owned by a trust, lenders and suppliers may still ask for:
- personal guarantees from directors and/or key individuals;
- security over business assets; and/or
- comfort around who really controls the company.
So, while a trust may help with ownership structuring, it doesn’t necessarily remove your personal risk exposure in commercial dealings.
Complexity And Admin (Especially As You Grow)
Trust ownership adds layers:
- trustee resolutions and trust record-keeping;
- company shareholder resolutions and share register updates;
- keeping trust governance aligned with company governance; and
- additional accounting and tax reporting considerations.
If you’re busy running the business, admin can slip. The risk is that you end up with a structure that looks good on paper but isn’t managed properly - which can undermine the very protection you were aiming for.
Tax Outcomes Aren’t Automatic (And Can Backfire If Assumed)
It’s common to hear people talk about trusts as “tax effective”, but tax outcomes depend heavily on facts - including income flows, distributions, the trust deed, and how the trust is administered.
In New Zealand, trusts have specific tax rules and trustee income can be taxed differently from individual income. Inland Revenue also expects accurate reporting and documentation. Sprintlaw can help with the legal structuring and documentation, but you should also get advice from a qualified tax adviser or accountant before implementing a trust structure (or making distributions).
Control Issues And Relationship Breakdowns
Here’s a scenario we see often: you set up a trust with multiple trustees (for example, you and your spouse), and the trust holds the shares. Years later, the relationship breaks down or there’s a dispute about business direction.
Because trustees typically need to act together (depending on the trust deed), a trust can become a control bottleneck if the people involved can’t agree.
This is why it’s important to think through control, deadlocks, and exit pathways as part of the overall structure - not as an afterthought.
How Do You Actually Set Up Shares To Be Held By A Trust?
There are a few common ways shares end up being held by a trust. The right method depends on whether your company already exists and who currently holds the shares.
At a high level, the process usually involves:
1) Confirming The Trust Structure
This includes getting clear on:
- who the trustees will be (individuals and/or a corporate trustee);
- who the beneficiaries are; and
- what powers and rules sit in the trust deed (especially around appointment/removal of trustees and distributions).
2) Checking The Company’s Existing Rules
Before any share transfer or issue of shares, you’ll want to check:
- your constitution (if you have one);
- any shareholders agreement;
- whether there are pre-emptive rights or restrictions on transfers; and
- whether director/shareholder approvals are required.
This is the step that’s often missed - and it’s where people accidentally breach internal company rules.
3) Transferring Shares Or Issuing Shares Correctly
Depending on your situation, you might:
- transfer existing shares from an individual to the trustees; or
- issue new shares directly to the trustees (while the original shareholder keeps some shares).
Share movements are legal events and should be documented properly, including updating the company’s share register and preparing the right resolutions and instruments. If you’re looking at the mechanics, Transfer Shares is a good starting point for understanding what’s involved.
If you’re changing who effectively owns the company (for example, moving from personal ownership to trust ownership as part of succession planning), it can also help to consider the wider picture of Company Ownership and what else might need updating (bank authorities, contracts, director arrangements, and so on).
4) Aligning Control: Trustees, Shareholders, And Directors
One of the most important practical issues is aligning:
- ownership (the trust holds shares),
- control (who makes shareholder decisions), and
- management (who is appointed as director and runs the company).
Remember: shareholders usually control major decisions (like appointing/removing directors), while directors run the company day-to-day. If the trust is the shareholder, trustee decision-making becomes critical.
This is why strong governance documents matter. A well-structured Shareholders Agreement can set out decision-making rules, minority protections, and exit mechanisms, while a Company Constitution can tailor internal company rules to match your intended structure.
Key Legal Considerations To Get Right From Day One
If you want a trust structure to actually work (and not create future headaches), these are the legal areas you should consider upfront.
Trustee Decision-Making And Record-Keeping
Trustees should keep proper records of key decisions, including:
- why a decision was made (and how it benefits beneficiaries);
- what information was considered; and
- how conflicts were managed (if relevant).
This becomes especially important where the trust holds a business interest and trustees are also involved in the business (as directors or employees), because conflicts can arise more easily than people expect.
Companies Act Compliance And Shareholder Processes
Under the Companies Act 1993, companies have ongoing legal obligations - and shareholder decisions often need to be documented properly (particularly for major decisions).
When a trust holds shares, you need to ensure trustee decisions can be translated into valid shareholder actions. If these steps aren’t followed, you can end up with:
- invalid resolutions;
- disputes about whether a decision was properly approved; or
- practical issues when selling the business or raising investment (because due diligence will pick up inconsistencies).
Relationship Property And Succession Planning
Many business owners explore trusts as part of relationship property and succession planning. But trust law and relationship property law can be complex, and outcomes depend on how the trust is established, funded, and controlled. A trust may be relevant in planning, but it won’t necessarily “ring-fence” assets in every situation.
This is one of those areas where getting advice early can save you significant cost later - especially if you’re restructuring ownership after the business has already become valuable.
Exit Planning: Selling Shares Or Selling The Business
If you might sell your business in the future, you should plan ahead for:
- who has authority to negotiate and sign;
- how trustee approvals will be obtained (and documented); and
- what needs to happen if beneficiaries disagree.
Even if you’re not planning a sale right now, aligning your structure early makes future due diligence smoother (and can make your business more “investor-ready”).
Key Takeaways
- Holding shares through a trust in New Zealand means the trustees are the legal shareholders and must act under the trust deed and New Zealand trust law.
- Business owners often use trusts for asset protection, succession planning, and long-term family ownership, but the benefits depend on correct setup and ongoing administration - and they’re not guaranteed.
- Trustees have real legal duties (including record-keeping and conflict management), and getting this wrong can create serious risk.
- A trust doesn’t automatically remove commercial risk - banks and suppliers may still require personal guarantees, and governance issues can arise if trustees disagree.
- You should align your trust structure with your company documents (often including a Company Constitution and Shareholders Agreement) to avoid decision-making and control problems later.
- Share transfers and ownership changes need to be documented properly, including compliance with company rules and accurate share register updates.
If you’d like help structuring or reviewing a trust shareholding arrangement, putting the right governance documents in place, or planning a company ownership change, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.







