Justine is a content writer at Sprintlaw. She has experience in civil law and human rights law with a double degree in law and media production. Justine has an interest in intellectual property and employment law.
If you’re building a business (or investing in one), you’ve probably had the thought: “How do I protect what I’m creating, and set it up so it’s easier to manage long-term?”
One option that often comes up is holding shares through a trust. It can be a smart structure in the right circumstances, but it can also create complexity if you set it up without a clear plan.
This guide is updated to reflect current, practical expectations for New Zealand business owners, and we’ll walk you through what it means to hold shares through a trust, why people do it, where it can go wrong, and what legal documents you’ll likely need to get it right from day one.
What Does It Mean To Hold Shares Through A Trust?
At a basic level, holding shares through a trust means the registered owner of the shares is not you personally (or another company), but the trustees of a trust.
That doesn’t mean the trust is “a secret owner” in a vague sense. A trust is a legal relationship where:
- Trustees hold and manage trust assets (like shares) and must act in accordance with the trust deed and trust law.
- Beneficiaries are the people who can benefit from the trust (for example, through distributions, or by receiving trust assets in the future).
- The trust deed is the rulebook that sets out how trustees can operate and who benefits.
So if your trust holds shares in your company, the trustees become the shareholders on the share register, and they exercise shareholder rights (like voting) in line with the trust deed and their legal duties.
It’s also common for business owners to mix structures, for example:
- You personally hold some shares, and your trust holds the rest.
- A family trust holds all shares, but you’re a director (and possibly also a trustee).
- A holding company owns shares, and that holding company is ultimately controlled by a trust.
If you’re still getting your structure sorted, it’s worth reading up on holding shares through trust principles before you commit, because the “right” setup depends heavily on your goals.
Why Do Business Owners Use A Trust To Hold Shares?
People don’t usually use a trust just because it sounds fancy. They use it to solve specific problems.
Here are some common reasons holding shares through a trust can work well in a business context.
Asset Protection And Risk Management
Running a business involves risk. Even with a company structure, you can still face personal exposure in some situations (for example, through personal guarantees, director duties, or allegations of misleading conduct).
A trust can be part of an asset protection strategy because the shares are held by the trustees, rather than by you personally.
That said, asset protection is not automatic. Trusts can be challenged in certain circumstances, and if you’re personally giving guarantees or otherwise exposing yourself, a trust won’t magically “shield” you. This is where getting structure advice early can save you a lot of stress later.
Succession Planning (And Keeping Things Stable)
If you’re building a family business, a trust can help with longer-term ownership planning.
For example, instead of transferring shares to children (which can raise control and relationship issues), the trust holds the shares and the trustees keep decision-making stable while the business grows.
This can be particularly useful when you want to keep ownership consolidated, while still allowing family members to benefit over time.
Estate Planning And Continuity
When shares are held personally, your death can trigger a transfer through your estate, which can add delays and administrative steps at a time when your business needs quick, clear decision-making.
When shares are held by trustees, the trust can continue even if one trustee dies (depending on the trust deed and trustee arrangements). This can make continuity smoother, especially if you’ve planned ahead for trustee replacement and governance.
Separating “Value” From “Day-To-Day Control”
Some founders want to keep control over business decisions (as directors) while holding the ownership “benefit” within a broader family or long-term structure.
A trust can help you separate:
- Control (director decision-making and company management), from
- Ownership benefit (who ultimately benefits from share value and distributions).
Of course, control depends on more than just who “owns” the shares - it also depends on your constitution, shareholder agreements, and director powers.
What Are The Potential Downsides (And When A Trust Might Not Fit)?
Trusts can be powerful, but they’re not always the simplest option. In many small businesses, the main issue isn’t “should I use a trust?” but “do I actually need one right now?”
Here are common challenges we see when trusts are used without a clear plan.
More Administration (And More Things To Keep Compliant)
A trust isn’t “set and forget”. Trustees have duties, records need to be kept, and decisions should be properly documented.
If your trust is a shareholder, trustee decisions may be needed for things like:
- Approving share transfers
- Voting on shareholder resolutions
- Signing investor documents
- Agreeing to major company changes (like issuing new shares)
If trustee administration is messy, it can slow down business decisions and create risk (especially if there’s a disagreement between trustees).
Banking And Finance Can Get More Complicated
If your company borrows money, a lender may ask for:
- Personal guarantees from directors
- Security over business assets
- Trustee resolutions (because trustees are the shareholders)
- Evidence that trustees have power to enter the transaction
None of this makes borrowing impossible - it just means you want your trust deed and governance to be tidy, so the bank doesn’t find gaps.
Investor And Co-Founder Expectations
If you’re bringing in co-founders or external investors, a trust shareholder can be fine - but it should be clearly documented so everyone understands who is actually making decisions and signing documents.
This is where a strong Shareholders Agreement becomes really important, because it can spell out:
- Who has what rights and obligations (even if a trust is the legal shareholder)
- How decisions are made
- What happens if someone wants to exit
- How shares can be transferred or diluted
Family Trust Dynamics Can Create “Business Partner” Issues
This one is easy to underestimate.
If the trust is a family trust, family expectations can become entangled with business expectations. Problems can arise if:
- Trustees disagree about voting or selling shares
- Beneficiaries expect financial returns before the business is ready
- Relationship breakdowns create disputes over control
A trust structure should reduce uncertainty, not create it - so it’s worth stress-testing your governance before you lock it in.
How Does Holding Shares Through A Trust Work In Practice?
Once you decide a trust should hold shares, the next step is setting it up cleanly so your company’s ownership records and governance documents match reality.
Step 1: Confirm The Trust Is Properly Established
This usually means ensuring there is a valid trust deed, trustees have accepted their role, and the trust is operating properly (including record-keeping and trustee decision-making).
Because trusts are heavily fact-dependent, this is the stage where tailored advice matters most.
Step 2: Decide Who The Trustees Will Be (And Think Long-Term)
Trustees are the legal owners of the shares, so choosing trustees is not just an administrative detail.
You’ll want to think about:
- Whether trustees will include you, a family member, or an independent person
- How trustee decisions are made (unanimous vs majority, if permitted)
- What happens if a trustee dies, becomes incapacitated, or wants to step down
Step 3: Ensure The Company’s Ownership Documents Support The Structure
In New Zealand, companies are governed by the Companies Act 1993, but the practical rules often come from your own internal documents.
If your company has a constitution, it may include rules about share transfers, share issues, and shareholder powers. If you’re setting up (or updating) your company’s rules, a tailored Company Constitution can make ownership and decision-making much clearer.
Step 4: Update The Share Register Properly
Your company needs an accurate share register. If the trustees are the shareholders, they should be recorded correctly (usually by listing the trustees’ names and noting they act as trustees of the trust).
Getting this wrong can cause real headaches later, especially if you’re trying to sell the business, raise capital, or prove ownership for banking or due diligence purposes.
Step 5: Plan For Share Transfers (Including Between You And The Trust)
Sometimes you start with shares held personally, then later you transfer them to a trust. Other times the trust subscribes for shares from day one.
Either way, you should handle the transfer properly and document it correctly. A lot of disputes (and tax/accounting confusion) starts with informal “we just agreed it was owned by the trust now” arrangements.
For more formal transfers, you’ll often need to follow a clear share transfer process that aligns with your constitution, any shareholders agreement, and the Companies Act requirements.
What Legal Documents Should You Have In Place?
Holding shares through a trust isn’t just about the trust deed. The most effective structures are the ones where the trust arrangements and the company’s legal documents match up neatly.
Depending on your business, here are the documents you may need to consider.
Shareholders Agreement
If there’s more than one shareholder (or you plan to bring in investors), a shareholders agreement is one of the best ways to prevent disputes and make decision-making predictable.
It can cover things like:
- Reserved matters (decisions requiring unanimous or special approval)
- Dividend policy and reinvestment expectations
- Exit rules and transfer restrictions
- Deadlock processes
- Confidentiality and restraint clauses
Even if a trust is the shareholder, the agreement can still be drafted to reflect the reality of who is involved and what the parties actually expect.
Company Constitution
Your constitution can be a practical “operating manual” for the company. It can help align your internal governance with your trust ownership structure, especially if you need clarity on:
- How shares can be issued or transferred
- Pre-emptive rights (who gets first chance to buy new shares)
- Different share classes (if relevant)
Director And Governance Documents
If you’re the director of a company owned by a trust, you still need to act in the best interests of the company and comply with director duties.
Clean governance looks like:
- Proper board minutes and resolutions
- Clear separation between trustee decisions and director decisions
- Documented approvals for major business moves
This is also where it helps to understand your risk profile as a director, because “the trust owns the shares” doesn’t remove your director responsibilities. If you’re unsure where your exposure sits, it’s worth reading about personal liability in a company context.
Employment Contracts (If You’re Hiring)
Your ownership structure doesn’t change the fact that if you employ staff, you need solid employment documentation and compliant processes.
Having a proper Employment Contract is one of the simplest ways to reduce disputes over pay, duties, IP created by employees, termination processes, and confidentiality.
Privacy Policy (If You Collect Customer Or Client Data)
Many businesses collect personal information without even realising it - think customer emails, delivery addresses, loyalty program details, or even CCTV footage.
If you collect personal information, you should take the Privacy Act 2020 seriously, and a clear Privacy Policy is often a practical starting point for showing customers (and your team) how you handle data.
This becomes even more important as you scale or move online, because trust structures can add complexity to “who holds what”, but privacy obligations still sit with the business handling the data.
Documents For Issuing Or Restructuring Shares
If you’re bringing in investors, splitting ownership with a co-founder, or restructuring the cap table, you may also need documents that deal with share issues, transfers, or buybacks.
For example, if you’re changing how ownership is held, you might need to think about changing company ownership in a way that’s legally clean and easy to explain in future due diligence.
Key Takeaways
- Holding shares through a trust means the trustees are the legal shareholders, and they must act under the trust deed and their trustee duties.
- A trust can be helpful for asset protection, succession planning, and long-term continuity, but it’s not a one-size-fits-all solution.
- Trust ownership can create extra administration and complexity with financing, investor deals, and day-to-day governance if the structure isn’t clearly documented.
- If a trust is holding shares, your company’s governance should line up properly, including the share register and (where relevant) a tailored Company Constitution and Shareholders Agreement.
- Even with a trust structure, you still need strong business legals like Employment Contracts (if hiring) and a Privacy Policy (if collecting personal information).
- Because trusts and share structures are fact-specific, getting tailored legal advice early can prevent expensive disputes and restructuring later.
If you’d like help setting up a trust ownership structure, updating your shareholding arrangements, or putting the right documents in place, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


