Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
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2025 has been another major year of transformation at Sprintlaw. As AI’s capabilities in law continued to accelerate - and we saw a major surge in funding across legal tech - it's felt like the pace of change has shifted dramatically in our industry. This has been exciting to see, while also giving us a healthy pressure to innovate Sprintlaw fast and stay at the forefront of the industry.
Looking back, it's been an incredibly productive year for us. We spent much of the first half of the year working on major upgrades to our operations and technology, which have unlocked a much more scalable operating model and enabled accelerating growth in both Australia and the UK in the second half of this year. As the year comes to a close, we're feeling poised for a massive 2026!
Here's a bit of a behind the scenes look at how 2025 went at Sprintlaw.
Coming into 2025
We came into the year having just launched our major new customer-facing platform. That was a big milestone, but it also meant the nature of the work for 2025 was different. The question was no longer "can we build this?" but rather "can we scale this" and "will it actually work the way we hoped?"
By January 2025, we had a reasonable amount of data from early platform users - and a growing number of conversations were pointing in the same direction.
Some customers were getting a lot of value from the platform - using multiple features, returning regularly, and building an ongoing relationship with us.
But others were not using it all. When we dug into why, the answer was rarely dissatisfaction with the features - more often, it was confusion or lack of awareness; our clients didn't know what was included in the platform, what they could use, or when it might be useful to them.
Another challenge was that throughout 2023 and 2024, our overall growth rate had slowed relative to earlier years. That wasn’t a surprise - we’d spent much of that time building the platform, improving our profitability and reshaping the business model around technology. But as competition in legal AI has intensified, it became clear that we needed to turn that groundwork into momentum to make sure we were able to bring our solution to customers and capture their attention.
We were also hearing consistent feedback around our speed of delivery. Clients were happy with the quality of work, but our turnaround times during growth surges continued to hurt client experience.
Internally, we had a gap underlying much of these problems; we'd invested heavily in client-facing technology, but our lawyer-side tools were still doing too much manual work. They were functional, but not designed for the volume and pace we were now reaching, and still built on third party systems.
Our areas of focus in 2025
With these challenges in mind, we set four strategic themes for Sprintlaw in 2025 - Engage and Retain, Accelerate Growth, Speed Up Delivery and Strengthen Foundations.
From our Jan 2025 Internal Strategy Deck
These strategies were intentionally broad. The idea was not to lock ourselves into specific solutions too early, but to have a north star for each of the initiatives and projects we rolled out throughout the year.
We revisited the strategies each month throughout the year, and set specific metrics to measure how we were tracking on each of them.
Being more engaging
One of the first things we worked on was improving client engagement, by setting up a dedicated customer success and legal engagement function early in the year in our Australian business. The goal was not to add more touch points for the sake of it, but to better align when and how we showed up with what customers actually needed.
Over time, this led to higher engagement and lower churn, and also changed the nature of conversations our team was having with clients. They became broader and more forward-looking, rather than narrowly transactional. We also received lots of detailed feedback and uncovered many more opportunities for improving engagement, which we have added to our future roadmap.
In addition, we introduced new features to make it easier for members to interact with Sprintlaw in their day-to-day work. One example was our AI-powered email feature, which allows subscribers to forward emails from the comfort of their email inbox directly into the platform for quick legal guidance.
Growing our website and brand
By early 2025, our website traffic had flattened; we found that after 8 years of generating legal articles and blogs, some of our content had become outdated and needed updated and reinvigorating, particularly in light of Google's aggressive 2024 SEO updates. We also discovered lots of 'tech debt' on our site which had caused issues that limited search engine discoverability.
We spent much of the early year addressing those fundamentals, by updating and expanding our legal resources and improving our website usability. This was accelerated through using AI to flag outdated content and suggest improvements, as well as to power a new content roadmap.
Gradually, the impact became visible; traffic increased steadily through H1 2025, and by the second half of the year our website traffic began to grow rapidly and we're proud to report that as at the end of 2025, Sprintlaw has now become the most visited business legal website in both Australia and the UK with over 1.5 million visitors in 2025!
Our UK business continued to grow strongly alongside this, supported by increasing brand recognition and more deliberate on-the-ground activity, including events like London Tech Week.
Our UK team at London Tech Week in July 2025
Delivering faster and going 'AI-native'
Speed of delivery turned out to be one of the most complex challenges of the year.
Our threshold problem at the start of 2025 was that our legal delivery system was a patchwork of third party tools, and required a massive rebuild and upgrade to integrate into our platform. This was a major project, requiring a full rebuild from intake to allocation to delivery, while deeply embedding AI into the process.
In August, we launched our new lawyer-side platform. It’s the most substantial piece of legal technology we’ve built to date, and it fundamentally changes how legal work is delivered at Sprintlaw. With this platform at the centre of our operations, we’ve moved from being a tech-enabled law firm to an AI-native one, where our custom systems actively support and shape how our lawyers work.
The platform includes AI-generated file summaries, call notes, client briefs, automated task allocation, live workload visibility, automated pricing analysis, AI-powered access to internal knowledge, AI wizard modules to generate documents and markups.
Lawyer-side AI Platform - launched August 2025
With AI taking on more of the heavy lifting, and with a much simpler and more scalable internal platform in place, we've been able to expand and formalise our contractor model. This allowed us to move to a hybrid delivery model, with our team becoming a mix between internal lawyers and contract lawyers, designed to support faster scaling and broader access to specialist expertise without compromising quality. By the end of November, we'd grown our contractor pool to more than 50 expert lawyers, all working within the same tools, processes, and quality controls as our in-house team.
These delivery changes have given us a far more robust and scalable delivery system, that’s better equipped to support faster turnaround times and the level of growth we’re now seeing across the business.
Investing in better operations and culture
The launch of our lawyer-side platform also unlocked tonnes of efficiencies in operational areas of the business; and we spent much of the year cleaning up our operational bottlenecks - removing reliance on multiple third-party tools, and built more robust systems for handling operational tasks like credits, refunds, subscriptions, trust accounting compliance, onboarding and offboarding, and security.
We also continued to invest heavily in our team culture. As a fully distributed team, we’re very conscious that in-person connection doesn’t happen by default, so we made a deliberate effort to create more opportunities for it. Alongside our twice-yearly whole-team events, we encouraged and supported more frequent, smaller team get-togethers throughout the year.
Sprintlaw Games Night - August 2025
2025 in numbers
Looking at the numbers makes us especially proud of what we achieved this year:
- We had over 1.5 million visitors to our web sites
- We now have 70,000+ subscribers to our legal newsletter
- We've completed 5,000+ legal jobs across Australia and the UK
- We have 3,300+ paid subscribers and 3,500+ free members on our platform
- We had 3,000+ registrations for our free monthly webinars
- We had hundreds of new five-star reviews on Google
- We won the 2025 Innovator of the Year at the UK Modern Law Awards
- We were a finalist in the 2025 New Business of the Year category at the 2025 UK Lawyer Awards
What's next?
As we head into 2026, it genuinely feels like an exciting moment for Sprintlaw.
Our decision to invest heavily in AI, alongside scaling through a contractor-led model, has allowed us to keep our internal team small, nimble, and highly collaborative. It means we can move quickly, test ideas, respond to feedback, and actually get things done without layers of friction. We now have infrastructure we trust, a delivery model that scales, AI embedded across the business in practical ways, and a growing international footprint, with a particularly exciting growth trajectory continuing to take shape in the UK.
We’ve spent a lot of time this year listening closely to client feedback about how they want to use the platform, and that’s shaping a big year ahead - and we’ll be launching a suite of upgrades, including a major update to Taylor AI, our in-platform legal assistant, as well as a significant enhancement to our Legal Health feature to deliver deeper personalisation and more proactive support.
Finally, a huge thank you to our clients, partners, and everyone who has supported Sprintlaw this year. We love working with you, and we’re really looking forward to building and shipping even more together in the year ahead.
For more updates as we head into 2026, sign up to the Sprintlaw newsletter.
PS: We’re open over the holiday period, so if you need any last minute legal help – get in touch!
Alex SoloCo-Founder
