Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you supply goods or services to customers, your trading terms often decide when you get paid, who carries the risk if something goes wrong, and what happens if a dispute starts. Many New Zealand businesses trade for months on loose email chains, verbal promises, or a supplier's template without realising they have accepted terms that are one sided, unclear, or unenforceable.
Common mistakes include sending quotes without attaching terms, assuming an invoice creates a binding contract after the work is already done, and copying overseas clauses that do not fit New Zealand law. Another frequent problem is relying on standard wording that clashes with the Fair Trading Act, the Consumer Guarantees Act, or your actual sales process.
This guide answers the practical question, what are trading terms, and explains how they work for New Zealand businesses. It covers what trading terms usually include, the legal issues to check before you sign, the mistakes founders make most often, and the points worth sorting out before you accept the provider's standard terms or send your own written terms to customers.
Overview
Trading terms are the rules that govern how you buy, sell, supply, deliver, charge, and manage risk in your business relationships. In practice, they sit inside your customer or supplier contract, whether that contract is a signed agreement, a quote accepted by email, an order form, or a set of standard terms attached to your invoices or proposals.
Good trading terms make expectations clear early. They help reduce arguments about payment, delays, defective goods, cancellations, and liability after something has already gone wrong.
- when the contract is formed, and which documents make up the deal
- what is being supplied, including specifications, timing, and delivery terms
- price, deposits, invoicing, payment deadlines, and interest on late payment
- title and risk, especially for physical goods
- warranties, defects, returns, and repair or replacement processes
- liability limits, indemnities, and what losses are excluded
- termination rights, suspension rights, and what happens after termination
- privacy, confidentiality, and intellectual property where relevant
- whether the arrangement is business to business or consumer facing
- how disputes will be handled, and which New Zealand law applies
What What Are Trading Terms Means For New Zealand Businesses
Trading terms are the practical legal framework for your day to day sales and supply relationships. They are not just fine print. They shape cash flow, risk allocation, and your ability to enforce payment or protect your business when a transaction goes wrong.
What trading terms usually cover
For most SMEs, trading terms appear as standard terms of trade, supply terms, customer terms, or purchase terms. The exact label matters less than the substance. The key question is whether the terms clearly state the rights and obligations of both sides.
A typical set of trading terms may include:
- the identity of the parties, including the correct legal entity
- the goods or services being provided
- pricing rules, including whether prices can change
- payment timing, deposits, credit accounts, and collection costs
- delivery timing, freight arrangements, and who bears transit risk
- acceptance procedures and what counts as a variation
- ownership of goods until payment is made, where relevant
- service levels, milestones, or customer responsibilities
- defect claims, returns, and remedy processes
- confidentiality and use of information
- liability caps and excluded losses
- termination, force majeure, and dispute procedures
If you provide services, the focus is usually on scope, timing, changes, and payment. If you sell products, title, risk, defects, and returns become more important.
Why they matter in real business situations
Trading terms matter most at the exact moment a deal stops being easy. A customer pays late. A supplier misses a deadline. A product arrives damaged. A client says the work was outside scope. That is when founders start checking old emails and invoices, trying to work out what was agreed.
Clear terms can help you answer questions like these before the dispute escalates:
- Do you have the right to charge interest or recovery costs on overdue invoices?
- Can you suspend supply if the customer has not paid?
- Who bears the loss if goods are damaged during delivery?
- Can the customer cancel without paying for work already completed?
- Is your liability limited if the customer claims lost profits?
- Did the customer agree to your terms at all?
This is where founders often get caught. They may have written strong terms, but never properly incorporated them into the deal. Or they may have accepted a supplier's standard terms without noticing an automatic renewal, broad indemnity, or one sided termination clause.
How New Zealand law affects trading terms
New Zealand businesses cannot treat trading terms as unlimited private rules. Several laws can affect what your terms can say and how they operate.
The Contract and Commercial Law Act 2017 is part of the wider legal backdrop for commercial agreements, including formation and enforcement issues. The Fair Trading Act 1986 affects how you describe goods, services, pricing, and rights. If your terms or sales process are misleading, the problem is not solved just because the customer signed them.
The Consumer Guarantees Act 1993 can also matter. If you deal with consumers, you generally cannot contract out of the statutory guarantees. In some business to business transactions, contracting out may be possible if the legal requirements are met and the agreement is in writing. That needs careful contract drafting, not a casual sentence dropped into the footer of an invoice.
If your terms involve credit checks, customer data, or account management, the Privacy Act 2020 may also be relevant. And if you sell on credit with security over goods, personal property securities issues may need separate attention.
Are trading terms only for bigger businesses?
No. Small businesses usually need them the most. A larger business may survive a few unpaid invoices or disputed jobs. A startup or growing SME can feel the impact immediately.
If you are a consultant, wholesaler, manufacturer, agency, trades business, online seller, or service provider, trading terms help create repeatable rules. They reduce the need to renegotiate common issues on every job and make it easier for staff to issue quotes and take orders consistently.
Legal Issues To Check Before You Sign
Before you sign a contract or accept a provider's standard terms, the main task is to identify who carries the commercial risk and whether the wording matches how the deal will actually work. A clause is only useful if it is clear, enforceable, and aligned with your real process.
Has the contract been properly formed?
You first need to know when the agreement becomes binding. Some businesses assume the contract starts when an invoice is sent. Others think a quote accepted by email is enough. In many cases, that can be true, but only if the documents and acceptance process are clear.
Check:
- which document is the main contract, such as the quote, purchase order, signed agreement, or online order
- whether your standard terms were actually given to the other party before the deal was accepted
- how acceptance happens, such as signature, email confirmation, account application, or placing an order
- whether later documents create conflicting terms
If both sides send their own standard terms, you can end up in a battle of forms. That means a dispute about which terms apply at all. This often happens between wholesalers, manufacturers, and trade suppliers.
Are payment terms clear enough to protect cash flow?
Payment terms should say more than just the price. They should spell out exactly when payment is due, what happens on late payment, and whether you can stop work or withhold delivery.
Points to review include:
- deposit requirements
- credit account approval and credit limits
- invoice timing
- payment due dates
- default interest
- debt recovery costs
- rights to suspend performance for non payment
- whether part payment counts as acceptance of a disputed invoice
Vague payment wording often creates unnecessary arguments. If your customer takes the position that payment is due only after final sign off, but your team expected progress payments, the issue can become a cash flow problem very quickly.
Who carries risk for goods, delays, and defects?
For product businesses, two separate issues are often confused: title and risk. Title is who owns the goods. Risk is who bears the loss if they are damaged, lost, or destroyed. Those points do not always pass at the same time.
You should also check what happens if:
- delivery is delayed because of stock shortages or freight issues
- the customer gives incorrect specifications
- goods are defective or not fit for purpose
- services depend on customer input, access, or approvals
- there is a force majeure event affecting supply
If the terms stay silent, parties often fall back on assumptions that do not match the law or the commercial bargain they thought they had.
Do liability clauses go too far, or not far enough?
Liability clauses are often the most negotiated part of trading terms. They decide whether you are exposed to open ended losses or whether your responsibility is capped at a sensible level.
Before you sign, look closely at:
- any cap on liability, and whether it is linked to fees paid, insurance obligations, or a fixed amount
- excluded losses, such as indirect loss, consequential loss, or loss of profits
- indemnities, especially broad clauses that make one side responsible for wide categories of loss
- time limits for claims
- whether remedies are limited to repair, replacement, or re supply
The main risk is accepting a supplier's standard terms that make you liable for a wide range of downstream losses while giving you very limited rights if they fail to deliver.
Do the terms work with New Zealand consumer and fair trading rules?
If your customers are consumers, your terms need extra care. You generally cannot use standard terms to remove consumer guarantee rights. You also cannot rely on misleading descriptions, hidden fees, or unfair sales messaging and assume the fine print will protect you.
Before you print or send your terms, ask:
- are your product or service descriptions accurate?
- are cancellation, refund, and return statements consistent with New Zealand law?
- if you are contracting out of the Consumer Guarantees Act in a business to business deal, have you done so validly?
- are your limitation clauses likely to be reasonable in the circumstances?
These issues are especially relevant for online sellers, service businesses, and businesses supplying both consumers and commercial customers under the same template.
What happens if the relationship ends?
Termination clauses should say when either side can walk away and what payments or obligations survive the end of the contract. If they do not, disputes often arise over final invoices, return of property, confidentiality, and completed but unpaid work.
You may want the terms to cover:
- termination for breach
- termination for insolvency
- suspension while a breach is being fixed
- notice periods for ending an ongoing arrangement
- payment for work done up to termination
- return or destruction of confidential information
- survival of liability, payment, and IP clauses
Common Mistakes With What Are Trading Terms
The biggest mistake is assuming trading terms exist just because you meant to use them. In practice, businesses lose protection when their paperwork, sales process, and legal drafting do not line up.
Using templates that do not fit the business
A generic template may look efficient, but it often misses the real risks in your business model. A software consultancy, product distributor, and trades business all need different treatment of scope, defects, delay, IP, and acceptance.
Overseas templates can create extra problems. Australian or United Kingdom wording may not reflect New Zealand legislation, market practice, or terminology.
Attaching terms too late
Founders often send their terms after the customer has already accepted the quote or after work has started. At that point, the other side may argue the contract was formed earlier, without those extra conditions.
That means your late payment clause, liability cap, or dispute process may never become part of the contract. If you want standard terms to apply, they need to be provided before or at the point of acceptance, not after the job is underway.
Relying on verbal promises
Verbal discussions happen in every business. The problem starts when the written terms say one thing and a salesperson has promised another. If your team agrees to custom delivery dates, refund rights, or performance outcomes verbally, the written contract may no longer reflect the real bargain.
Before you rely on a verbal promise, document it properly. This could mean updating the quote, issuing a variation, or expressly recording any agreed departure from your standard terms.
Ignoring the customer journey
Terms are often drafted without checking how customers actually order. A business may sell through phone calls, email, an online checkout, and account applications, all at the same time. If each path has different wording or no clear acceptance step, enforcement gets harder.
Map the real process and make sure your terms fit each stage:
- enquiry and quote
- order placement
- credit application
- delivery or performance
- invoicing
- variations and repeat orders
This is especially important for businesses selling online and offline under the same brand.
Forgetting privacy and data handling issues
Trading terms are mainly about supply and payment, but they can overlap with privacy if you collect customer information, run credit checks, or manage account data. Many SMEs mention data collection casually without giving clear, accurate wording.
If your sales process collects personal information, your documents should be consistent about what you collect, why you collect it, and how it will be used or disclosed. That may also mean your privacy notice needs updating alongside your trading terms.
Using aggressive clauses that damage the deal
Some businesses overcorrect and draft terms that are so one sided they create friction before the relationship even starts. A very broad indemnity, immediate termination right, or unrealistic liability exclusion may not be commercially workable, even if parts of it are technically enforceable.
Good trading terms protect your business without making every customer negotiation hostile. The better approach is usually clear, fair allocation of obvious risks, backed by a process your team can actually follow.
FAQs
Are trading terms the same as terms and conditions?
Usually, yes in a commercial sense. Businesses often use the labels interchangeably. The key issue is what the document says and whether it forms part of the contract.
Do I need signed trading terms for them to be binding?
Not always. Terms can become binding through other forms of acceptance, such as an approved quote, email confirmation, account application, or placing an order, provided the terms were properly presented before acceptance.
Can I use one set of trading terms for all customers?
Sometimes, but not always. If you deal with both consumers and businesses, or if you supply very different products and services, one template may not fit every transaction. Mixed use templates often create legal gaps.
Can I contract out of the Consumer Guarantees Act?
In some business to business transactions, yes, if the legal requirements are met and the agreement is in writing. You generally cannot contract out when dealing with consumers.
What if a customer never read my trading terms?
That does not automatically make them unenforceable, but it can create a dispute about whether the customer had proper notice before the contract was formed. The safer approach is to make the terms obvious and available at the acceptance stage.
Key Takeaways
- Trading terms are the contractual rules that govern payment, supply, risk, liability, and dispute handling in your business relationships.
- They matter most before you sign a contract, before you accept the provider's standard terms, and before you rely on a verbal promise.
- Well drafted terms should match your actual sales process, not just sit in the footer of an invoice.
- New Zealand law can affect your trading terms, especially through the Fair Trading Act, Consumer Guarantees Act, Privacy Act, and general contract law principles.
- Common mistakes include using unsuitable templates, giving terms too late, mixing consumer and business wording, and missing key clauses on payment, defects, liability, and termination.
- If your business regularly supplies goods or services, it is worth reviewing whether your quotes, order forms, account applications, and standard terms all work together.
If you want help with standard terms of trade, liability clauses, payment terms, and Consumer Guarantees Act wording, you can reach us on 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.







