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Intellectual Property Articles
Expert articles and practical legal guides on intellectual property for new zealand businesses.
Protect Your IP With A Defensive Trade Mark (2026 Updated)
Your brand is often one of your most valuable business assets. It’s the name customers search, the logo they recognise, and the “shortcut” they use to choose you over a competitor. But...
5 January 2025
A Guide To The Trade Marks Act 2002 (2026 Updated)
Your brand is often the first thing a customer notices - your name, logo, tagline, or even the “look” you use consistently across your products and marketing. And once your business starts...
5 January 2025
How To Search For An International Trade Mark
It’s no secret that marketers across the globe have long established that with quality products and services, it’s important for businesses to have their own distinct brand. This is because in a...
23 January 2024
Pre-Existing Intellectual Property Rights: Who Owns What?
Establishing your intellectual property (IP) rights is essential for any business. As IP can play a key role in your business’ growth and presence, you want to be able to share it...
23 January 2024
Can AI And ChatGPT Own Intellectual Property? Legal Considerations For Your Business
AI and ChatGPT have revolutionised various aspects of our lives, from writing itineraries for trips to providing financial advice for businesses. With the growing use of ChatGPT for business activities, a number...
23 January 2024
Is ChatGPT Copyright Free?
ChatGPT has taken the business world by storm, offering endless possibilities - and risks! A common question we get from clients is how copyright laws work with AI, and what issues this...
23 January 2024
Understanding Copyright In Wedding Videography: Can You Use Commercial Tracks?
As a wedding videographer, soundtracks are an important part of creating a memorable wedding video for your clients. However, you may be wondering about any copyright issues when using someone else's music...
14 November 2023
What Is IPONZ & How Do They Operate?
As a business owner, protecting your intellectual property (IP) is going to play a key role in ensuring your business’s success. IP tends to be a fundamental aspect of most businesses. Due...
30 August 2023
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