Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you run a small business, being a company director can feel like a natural next step - you're building something, making decisions, and driving growth.
But once you're officially appointed as a director of a New Zealand company, you're not just "the boss" in a practical sense. You take on legal duties under the Companies Act 1993 that can create real personal risk if they're ignored (even if you didn't mean any harm).
The good news? Director duties are very manageable when you understand what they are and set up good habits (and documents) from day one.
In this guide, we'll walk you through what your responsibilities are as a company director in New Zealand, what "good governance" looks like for a small business, and the steps you can take to protect your company - and yourself.
Note: This article provides general information only and doesn't constitute legal advice. For advice tailored to your situation, speak with a lawyer. Where tax is mentioned, you should also consider getting advice from a qualified accountant or tax adviser.
What Does A Company Director Actually Do In A Small Business?
In a lot of NZ small businesses, directors are also shareholders, founders, and sometimes even the hands-on operators. That's normal.
Legally, though, the role of a company director is about governing the company. In plain terms, that means you're responsible for overseeing the company's direction and making sure it's run properly.
Depending on your business, director responsibilities might include:
- setting strategy and approving major business decisions
- making sure the company meets its legal obligations (tax, employment, consumer law, health and safety, privacy, etc.)
- monitoring financial performance and solvency
- approving contracts and key commercial arrangements
- managing conflicts of interest and making decisions in the company's best interests
- record-keeping and signing resolutions or other corporate documents
Even if you delegate day-to-day tasks to staff or external advisers, as a director you still need to take reasonable steps to make sure the company is being run appropriately.
What Are A Company Director's Core Duties Under The Companies Act 1993?
The Companies Act 1993 sets out key duties that apply to every director in New Zealand. These duties aren't just "best practice" - they're legal obligations.
While the legal wording can get technical, the practical takeaway is simple: directors must act honestly, carefully, and in the company's best interests.
1) Act In Good Faith And In The Best Interests Of The Company (s 131)
As a director, you must act in good faith and what you genuinely believe is the best interests of the company.
This matters most when the company's interests conflict with:
- your personal interests (e.g. side businesses)
- the interests of one shareholder over another
- the interests of another company you're involved in
If you're in a situation where you could personally benefit from a decision, it's a sign you may need to declare a conflict (we'll cover this soon).
2) Use Your Powers For A Proper Purpose (s 133)
Directors have decision-making powers - but those powers must be used for the right reasons.
For example, issuing shares, approving payments, or entering contracts should be done for legitimate business reasons, not to disadvantage someone, "lock in" control, or benefit one person unfairly.
This is one of the reasons it's worth having a clear Company Constitution and a well-thought-out Shareholders Agreement, so the decision-making rules are clear from the start.
3) Do Not Trade Recklessly (s 135)
Directors must not allow (or cause) the business of the company to be carried on in a way that is likely to create a substantial risk of serious loss to the company's creditors.
In a small business, this often comes up when cashflow is tight and you're tempted to "push through" and hope the next big invoice saves the day.
Sometimes that strategy works - but legally, you should be checking whether the company can realistically meet its obligations as they fall due, and whether taking on new debt is putting creditors at serious risk.
4) Do Not Incur Obligations The Company Cannot Perform (s 136)
Directors also have a duty not to agree to the company taking on an obligation (like a loan, a major supplier contract, or a lease) unless you reasonably believe the company will be able to perform it when required.
This is a very practical duty. It's about stopping "wishful thinking" from turning into unpaid debts, disputes, and potentially personal exposure for directors.
Before signing big commitments, it's smart to pressure-test the numbers and the terms - especially where the obligations are long-term or involve security or guarantees.
5) Act With Care, Diligence, And Skill (s 137)
Directors are expected to act with the care, diligence, and skill that a reasonable director would exercise in the same circumstances.
That doesn't mean you need to be a lawyer or accountant. It does mean you should:
- stay reasonably informed about the company's business and financial position
- ask questions when something doesn't look right
- get advice when decisions are outside your expertise
- keep records of major decisions
For many small businesses, the simplest way to demonstrate this is to have consistent governance habits - regular check-ins on financials, basic board minutes/resolutions when major decisions are made, and written agreements rather than "handshake deals".
What Personal Risks Can A Company Director Face If They Get It Wrong?
One of the biggest misconceptions we see is: "It's a limited liability company, so I'm personally protected no matter what."
Limited liability is a major benefit of the company structure - but it doesn't eliminate director responsibility. If director duties are breached, consequences can include:
- personal liability in certain circumstances (especially around reckless trading under s 135 or incurring obligations the company can't meet under s 136)
- claims brought by the company (including via a liquidator if the business fails)
- regulatory consequences depending on the issue (for example, if there are misleading claims under consumer law, employment compliance failures, or privacy breaches)
- reputational damage that can make it harder to raise finance or win contracts in the future
It can feel a bit daunting - but the key point is this: most director issues don't come from one "bad" decision. They come from a pattern of poor documentation, lack of oversight, and not getting advice early enough.
If you set up good systems from day one, you reduce risk significantly.
Conflicts Of Interest: What To Watch For As A Company Director
Conflicts of interest are one of the most common "accidental" issues for small business directors.
A conflict can happen when your personal interests (or duties to someone else) could affect your ability to make decisions solely in the company's best interests.
Common examples include:
- you want the company to hire your spouse or pay a family member
- you own another business that supplies goods or services to the company
- you're negotiating a contract where you personally get a commission
- you want to buy an asset from the company (or sell your asset to the company)
Having a conflict doesn't automatically mean you've done something wrong. The problem is when conflicts aren't managed transparently.
In practice, managing conflicts often involves:
- disclosing the nature and extent of the interest to the company (see, for example, disclosure obligations in ss 139?149)
- properly recording decisions (for example, in board minutes or resolutions)
- in some cases, stepping back from the decision-making process
- making sure the deal is on commercially fair terms
If your company has more than one shareholder (especially where not all shareholders are also directors), clear conflict rules in a Shareholders Agreement can prevent disputes later.
Practical Governance Tips For Small Business Directors (So You Stay Compliant)
Being a director doesn't need to mean constant paperwork. But you do want a few "non-negotiables" in place - so you can grow confidently and avoid nasty surprises.
Keep Financial Oversight Simple But Consistent
You don't need a corporate finance team. You do need visibility.
At a minimum, get into the habit of reviewing:
- cashflow position (what's coming in vs what's going out)
- aged receivables (who owes you money and how late they are)
- upcoming obligations (wages, tax, rent, supplier payments)
- any new debt or large purchases before committing
This is particularly important because director duties around reckless trading and incurring obligations often turn on whether a director was paying attention to the company's financial reality.
Document Big Decisions Properly
When you make significant decisions - such as issuing shares, approving director payments, taking on finance, or entering a major contract - make sure it's properly documented.
This is where written resolutions and good record-keeping matter. If something goes wrong later, documentation helps show the decision was made carefully and for a proper purpose (not casually or in bad faith).
Use Written Contracts (Even When Everyone's Friendly)
In small business, many relationships start informally - a supplier you trust, a contractor you've used before, a customer who "seems reasonable".
But when money, timeframes, or expectations change, a lack of paperwork is where disputes can escalate quickly.
Depending on your business, this could mean having:
- customer terms and conditions
- supplier or distribution agreements
- contractor agreements
- employment agreements when you hire staff
If you're taking on employees, it's worth ensuring your Employment Contract is properly tailored (rather than relying on a generic template that doesn't reflect how your business actually operates).
Don't Forget Privacy And Data Responsibilities
Many small businesses collect personal information without realising how quickly privacy obligations can apply - think customer emails, delivery addresses, staff records, CCTV footage, or online enquiries.
Under the Privacy Act 2020, you need to be careful about how you collect, store, use, and disclose personal information.
If your business has a website or collects customer details, a clear Privacy Policy can help set expectations and support compliance.
Have The Right Company Set-Up Documents In Place
Solid legal foundations reduce director stress later, especially when you:
- bring on co-founders or investors
- need to raise capital
- sell the business
- deal with a shareholder dispute
In many cases, having a Company Constitution and a Shareholders Agreement is what turns "we're on the same page" into something enforceable and clear.
When Should You Get Legal Help As A Company Director?
There's a lot you can do yourself as a business owner - but director duties are one of those areas where getting advice early can save you serious time (and cost) later.
It's usually worth speaking with a lawyer when you're:
- appointing your first directors or changing ownership arrangements
- bringing in investors or issuing shares
- signing a major commercial lease, loan, or high-value supply agreement
- trading through cashflow problems or dealing with creditor pressure
- facing a dispute between directors/shareholders
- planning to buy or sell a business
Also, if you're operating more than one business (or you're thinking about a holding company structure), it's important to plan the governance and decision-making properly so director conflicts and asset protection issues don't creep in.
If you're not sure whether you need a quick review or a more structured set-up, a short consult is often enough to clarify the risks and next steps.
Key Takeaways
- In New Zealand, company directors have legal duties under the Companies Act 1993 - even if you're also the owner and day-to-day operator.
- Key director duties include acting in good faith and in the company's best interests (s 131), using powers for a proper purpose (s 133), avoiding reckless trading (s 135), and not taking on obligations the company can't meet (s 136).
- Limited liability helps protect shareholders, but it doesn't remove director responsibilities - directors can still face personal exposure if duties are breached.
- Conflicts of interest are common in small business (especially where family, side businesses, or related-party deals are involved) and should be disclosed and properly managed (see generally ss 139?149).
- Strong governance habits - like monitoring financials, documenting decisions, and using written agreements - make it much easier to stay compliant and protect your business.
- Having core legal foundations in place (like a Company Constitution, Shareholders Agreement, Employment Contract, and Privacy Policy) reduces uncertainty and helps you grow with confidence.
If you'd like help getting your director governance set up properly, reviewing your company structure, or putting the right documents in place, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


