Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you run a small business, you’ll probably deal with situations where someone’s personal interests overlap with their work responsibilities. Most of the time, it’s not malicious - it’s just real life.
But if you don’t set clear rules early, those overlaps can quickly turn into disputes, damaged relationships, reputational issues, or even legal risk.
That’s where a conflict of interest policy comes in. In this guide, we’ll walk you through what a conflict of interest policy is, why it matters in New Zealand, and how to implement one that actually works for your business day-to-day.
What Is A Conflict Of Interest Policy (And Why Do NZ Businesses Need One)?
A conflict of interest happens when a person’s private interests (financial, personal, family-related, or otherwise) could influence - or could reasonably be seen as influencing - how they perform their role in your business.
A conflict of interest policy is a written set of rules your business uses to:
- define what conflicts of interest are (including perceived conflicts),
- set expectations for disclosure,
- create a process for managing conflicts fairly, and
- protect your business from risk (and protect individuals from unfair assumptions).
Even if you’re a lean team, having a conflict of interest policy is a practical “from day one” move. It helps you set the tone for trust, transparency, and good decision-making as you grow.
Why This Matters More Than You Might Think
Conflicts of interest aren’t only a big corporate or government issue. They show up in small businesses all the time, especially when:
- your team wears multiple hats,
- you hire contractors who also work with competitors,
- you do business in close-knit local communities,
- your staff bring in family members, suppliers, or referrals, and
- you scale quickly and decisions are being made fast.
A clear policy reduces the chance you’ll end up arguing about what was “allowed” after the fact.
Is A Conflict Of Interest Policy Legally Required In NZ?
There’s no single law that says every NZ business must have a standalone conflict of interest policy. However, in practice, having one can help you meet a range of legal duties and expectations, depending on your structure and industry.
For example:
- Company directors have duties under the Companies Act 1993. In particular, directors generally need to disclose certain interests in transactions (and, depending on the situation, may need to record the disclosure in the interests register and step back from decision-making). A clear policy can help directors and founders handle this consistently in day-to-day operations.
- Employers have obligations under employment law to act fairly and in good faith (having a clear process helps you manage issues consistently).
- Health and safety duties under the Health and Safety at Work Act 2015 can be relevant where a conflict affects safety-related decisions or creates pressure to cut corners (for example, selecting a supplier because of a personal relationship despite safety concerns). This won’t apply to every conflict, but it can in the right context.
- Privacy obligations under the Privacy Act 2020 may come into play if a conflict involves access to, use of, or disclosure of personal information (for example, using customer data to benefit another business). Again, this is context-dependent, but worth flagging.
So while the policy might not be “mandatory” in every case, it can be one of the simplest ways to reduce risk and demonstrate good governance.
Common Conflicts Of Interest In Small Businesses (With NZ-Friendly Examples)
Conflicts of interest can be actual, potential, or perceived. The perceived ones matter too - because reputational damage often comes from what it looks like, not only what can be proven.
Here are some common examples we see in small businesses.
1. Hiring Or Supervising Friends And Family
It’s normal for small businesses to hire family members or friends, especially when you’re starting out. The conflict can arise if someone is:
- making hiring decisions about a family member,
- approving pay rises or bonuses for a partner, or
- handling performance issues where personal relationships complicate fairness.
A policy gives you a simple rule: disclose the relationship and remove the person from the decision-making process where appropriate.
2. Side Businesses Or Outside Work
Your employee (or contractor) might run a side hustle - and that’s not automatically a problem.
The conflict arises when their outside work:
- competes with your business,
- uses your business resources (time, tools, customer list, IP),
- creates fatigue or performance issues, or
- creates confidentiality risks.
This is often managed alongside your Employment Contract and any confidentiality obligations.
3. Accepting Gifts, Discounts, Or “Favours” From Suppliers
Supplier relationships are essential - but they can get messy if someone in your business accepts personal benefits.
For example:
- a supplier offers free products in exchange for preferred treatment,
- a staff member accepts event tickets before a contract renewal, or
- a manager awards work to a supplier who gives them personal discounts.
Your conflict of interest policy can set thresholds (e.g. gifts above a certain value must be declared) and clarify what’s banned outright.
4. Referring Work To A Related Business
Imagine your operations manager recommends a cleaning company - and it turns out their sibling owns it.
Maybe the sibling’s company is great. The issue isn’t necessarily the referral. The issue is the lack of disclosure and whether the decision was made fairly, with proper pricing comparisons.
5. Directors Or Shareholders With Competing Interests
If you have multiple founders or investors, conflicts can arise when someone is involved in another business that benefits from decisions made in your company.
This is one reason many growing businesses put clear rules into their governance documents, like a Shareholders Agreement and a Company Constitution.
What Should A Good Conflict Of Interest Policy Include?
A strong conflict of interest policy isn’t long for the sake of it - it’s clear, practical, and easy to follow. For small businesses, the best policies are the ones people can understand without needing a law degree.
Here are the key components to consider.
1. A Clear Definition Of “Conflict Of Interest”
Spell out that conflicts can be:
- Actual (a real conflict exists right now),
- Potential (a conflict could arise in the future), and
- Perceived (it looks like there could be a conflict, even if there isn’t).
This helps avoid the common misunderstanding that “if I didn’t do anything wrong, it’s not a conflict”. Sometimes the risk is the appearance and the loss of trust.
2. Who The Policy Applies To
Be specific. Many NZ businesses include:
- employees (full-time, part-time, and casual),
- contractors and consultants,
- directors and officers,
- volunteers (if applicable), and
- anyone involved in procurement, finance, hiring, or decision-making.
If you engage contractors regularly, it can also be worth aligning your approach with your Contractors Agreement so everyone’s expectations match from the start.
3. Practical Examples
Including examples (like the ones above) makes your policy usable in real life. It reduces “grey area” debates and encourages early disclosure.
4. A Disclosure Process (Who, When, How)
A conflict of interest policy should tell people:
- when they must disclose (e.g. as soon as they become aware),
- who they disclose to (business owner, manager, director, HR),
- how to disclose (email, form, register), and
- what information to include (nature of interest, parties involved, value of benefit, affected decisions).
For directors, many businesses also keep a register of interests for governance and audit purposes.
5. How Conflicts Will Be Managed
Disclosure is only step one. Your policy should outline management options, such as:
- removing the person from a decision (recusal),
- having decisions reviewed or approved by a different person,
- requiring competitive quotes or tender processes,
- setting gift limits and requiring return/decline of certain benefits,
- changing reporting lines (e.g. family members aren’t directly managed by each other),
- in serious cases, requiring the interest to be ended (e.g. divesting shares, resigning from an outside role).
The goal is to manage the risk sensibly - not to punish people for having a life outside work.
6. Confidentiality And Use Of Business Information
Conflicts often overlap with confidentiality issues. Your policy should reinforce that people can’t use:
- customer lists,
- pricing and supplier terms,
- business strategies,
- internal documents, or
- personal information
for personal gain or for another business. If your business collects customer or employee data, this should also align with your Privacy Policy and internal privacy processes.
7. Consequences For Breaches
You don’t need to sound aggressive, but you do need to be clear. Depending on the severity, consequences might include:
- a warning or performance management process,
- disciplinary action (for employees),
- termination of a contractor arrangement, or
- removal from a governance role.
These steps should be handled carefully and fairly, especially in employment contexts where process and documentation matter.
How Do You Implement A Conflict Of Interest Policy Without Making It Awkward?
The biggest mistake we see is treating a conflict of interest policy like a document you create and then forget.
To work properly, your policy needs to be part of your business culture - and it needs to feel normal, not accusatory.
Step 1: Introduce It As A Trust And Transparency Tool
When you roll out the policy, frame it as:
- a way to protect the business,
- a way to protect staff and contractors from misunderstandings, and
- a way to make decision-making fair and consistent.
This helps people understand that disclosure isn’t “admitting wrongdoing” - it’s just being upfront.
Step 2: Build It Into Your Onboarding Process
Make your conflict of interest policy part of onboarding alongside key documents like your employment terms and workplace policies. Many businesses include it in a broader staff handbook and require new hires to acknowledge it in writing.
If you’re building out your core policies, a properly drafted Staff Handbook can be a practical way to keep everything consistent.
Step 3: Use A Simple Disclosure Form Or Register
For small businesses, the simplest approach is often best:
- a short internal form, or
- a shared register controlled by management (not visible to everyone), or
- a dedicated email address for disclosures.
Consistency is the key. If disclosures are handled informally, details get forgotten and it becomes harder to show you acted fairly if issues arise later.
Step 4: Train Your Managers On How To Handle Disclosures
Even a basic policy can fall over if managers respond badly. Make sure anyone receiving disclosures understands they should:
- thank the person for raising it,
- avoid knee-jerk assumptions,
- document the issue, and
- apply the policy consistently.
This is especially important if you later need to justify why someone was (or wasn’t) removed from a decision or project.
Step 5: Review It As Your Business Changes
Conflicts of interest look different when you’re a two-person startup compared to when you have:
- multiple sites,
- middle management,
- procurement teams,
- large supplier contracts, or
- investors and a board.
It’s worth reviewing your conflict of interest policy annually (or after major changes like expansion, investment, or a restructure).
How A Conflict Of Interest Policy Fits With Other Business Documents
A conflict of interest policy works best when it doesn’t sit alone. It should align with the agreements and policies that govern how your business operates day-to-day.
Depending on your business, that could include:
- Employment agreements (confidentiality, outside work, secondary employment, disciplinary processes)
- Contractor agreements (who they can work for, confidentiality, IP ownership, non-solicitation)
- Company governance documents (director disclosures, decision-making rules, approvals)
- Privacy documents and processes (access to and use of personal information)
- Procurement and spending controls (approval thresholds, supplier onboarding)
For example, if your policy says “outside work must be disclosed” but your contracts say nothing about it, you may have less ability to enforce the expectations you’ve set.
And if you have directors or shareholders involved in major decisions, conflicts should be considered alongside your governance documents, including your Company Constitution and any shareholders arrangements.
Getting alignment across documents is one of those legal foundations that saves you headaches later - especially if a relationship breaks down and someone challenges your decisions.
Key Takeaways
- A conflict of interest policy helps you spot, disclose, and manage situations where personal interests could interfere (or appear to interfere) with business decisions.
- Conflicts of interest are common in small businesses - especially with family hiring, supplier relationships, side hustles, and referrals - so it’s worth setting expectations early.
- A practical policy should define actual/potential/perceived conflicts, require disclosure, outline management options (like recusal), and explain consequences for breaches.
- Your policy should be implemented properly: introduce it as a transparency tool, build it into onboarding, document disclosures consistently, and train managers to respond fairly.
- A conflict of interest policy works best when it aligns with your other legal foundations, such as your employment and contractor agreements, governance documents, and privacy processes.
If you’d like help putting a conflict of interest policy in place (or reviewing your existing policies and contracts to make sure everything lines up), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


