Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
When you're running a small business, contracts pop up everywhere - from supplier deals and service agreements, to leases, referrals, and tech subscriptions.
The tricky part is that most contracts aren't written with your business in mind. They're usually drafted to protect the other side (especially if they send you their "standard terms"). That's why negotiations matter.
Good negotiations aren't about being aggressive or "winning". They're about making sure the deal works in real life - and that you're not taking on risks that could have been avoided with a few changes upfront.
In this guide, we'll walk you through how contract negotiations usually work in New Zealand, what terms you should focus on, and how to negotiate confidently (even if you're not a lawyer).
What Are Contract Negotiations (And Why Do They Matter For Small Businesses)?
Contract negotiations are the back-and-forth discussions you have before signing, where you and the other party agree on the final terms of the deal.
For small businesses, negotiations matter because your contracts often:
- Lock in your pricing, cash flow, and payment timeframes
- Set expectations about what you must deliver (and by when)
- Decide what happens if something goes wrong
- Limit (or expand) your liability and exposure to risk
- Control how easily you can exit if the arrangement stops working
If you skip negotiations and sign "as is", you might be agreeing to terms that are commercially unrealistic - like tight delivery deadlines, broad indemnities, one-sided termination rights, or payment terms that hurt your cash flow.
And once you've signed, it can be difficult to change the terms later unless the other side agrees (and it's often harder to renegotiate once work has started).
A Quick Note On "Handshake Deals"
In New Zealand, verbal agreements can sometimes be enforceable, but proving what was agreed (and on what terms) is often difficult without clear evidence. If something ends up in dispute, you'll usually be in a much stronger position with a written contract that sets out the key terms.
In other words: negotiations aren't just a formality - they're part of setting your business up to run smoothly from day one.
How To Prepare For Negotiations (Before You Touch The Contract)
The strongest negotiations usually happen before you start redlining clauses.
That's because the best leverage often comes from knowing:
- what you need from the deal,
- what you can compromise on, and
- what you won't accept.
1) Get Clear On Your Commercial Goals
Ask yourself:
- What are we trying to achieve with this contract (growth, reliable supply, predictable revenue, risk reduction)?
- What does "success" look like 3?6 months after signing?
- What would make this contract a headache (or unworkable) in practice?
This helps you negotiate with a purpose - not just argue over wording.
2) Identify Your "Non-Negotiables"
Non-negotiables are the terms you genuinely need to run your business safely.
Common non-negotiables for small businesses include:
- Payment timeframes that protect cash flow (e.g. 7 or 14 days instead of 30?60)
- A realistic scope of work (so you're not on the hook for "everything")
- A liability cap
- Termination rights that let you exit if things go sideways
- Clear responsibility for delays, customer complaints, or third-party issues
If you're providing services to clients, this usually feeds into the type of document you use - for example, a tailored Service Agreement can build your non-negotiables into the deal from the start.
3) Understand Your Leverage (Even If You're The "Smaller" Party)
Small businesses often assume they have no bargaining power. But leverage can come from plenty of places, like:
- your specialist expertise (they need you)
- timing (they need it done quickly)
- switching costs (it's hard for them to replace you)
- competition (you have other options)
- reputation and quality (they want reliability)
Even when you can't negotiate everything, you can almost always negotiate something - especially the high-risk clauses.
Which Contract Terms Should You Focus On In Negotiations?
Not every clause matters equally. If you're time-poor (and most business owners are), focus your negotiations on terms that impact money, risk, and control.
Scope Of Work And Deliverables
Scope creep is one of the most common ways small businesses lose profit on a job.
Look for:
- vague deliverables ("support as required", "all reasonable requests", "ongoing assistance")
- missing exclusions (what's not included)
- no change request process (how extra work is approved and priced)
A practical negotiation move is to propose a clear scope plus a written variation process. This can save you a lot of stress later.
Payment Terms, Deposits, And Late Fees
If you're providing goods or services upfront and getting paid later, you're basically extending credit. That's not always bad - but it should be deliberate.
Common payment terms to negotiate include:
- deposit or upfront payments
- milestone payments (especially for long projects)
- shorter payment cycles
- interest or fees for late payments (where enforceable and clearly drafted)
- the right to pause work for non-payment
If the deal involves bringing the relationship to an end, it's also worth confirming what happens to final invoices, any work in progress, and any pre-paid amounts.
Liability, Indemnities, And Risk Allocation
This is where negotiations really protect you.
Two common red flags in contracts are:
- Uncapped liability: you're exposed to potentially huge losses
- Broad indemnities: you're agreeing to cover the other party's losses, potentially even where you weren't the main cause
In negotiations, you'll often push for:
- a liability cap (for example, capped at fees paid or a set dollar amount)
- exclusions or limits on indirect or consequential loss (noting these terms can be interpreted differently depending on wording and context)
- reasonable limits on indemnities (for example, limited to losses caused by your breach or negligence, and to the extent you're at fault)
- insurance alignment (your contract should reflect what your insurance actually covers)
It's also worth checking if the contract tries to exclude or limit liability for negligence. This can be enforceable in some circumstances, but it's highly dependent on the wording and context, so it's an area where you'll want careful advice. A useful reference point is how excluding liability for negligence is treated in practice.
Term, Renewal, And Termination Rights
One of the biggest negotiation mistakes is focusing only on the "happy path" (when everything goes well) and ignoring how you exit if it doesn't.
Key points to negotiate:
- Fixed term vs ongoing: are you locked in for 12 months, 24 months, or more?
- Auto-renewal: does it renew automatically unless you cancel in a narrow window?
- Termination for convenience: can you end the contract without needing to prove breach (and if so, on what notice)?
- Termination for breach: is there a fair cure period to fix issues?
- Exit fees: are there penalties or "liquidated damages" for leaving early, and are they reasonable in light of the likely loss?
If you're unsure how termination clauses operate legally, it helps to understand the basics of terminating a contract before you negotiate the wording.
Dispute Resolution And Governing Law
Dispute clauses can feel like boilerplate, but they matter when something goes wrong.
Consider negotiating:
- a requirement to try negotiation or mediation first (instead of jumping straight into court)
- where disputes are heard (city and jurisdiction)
- who pays legal costs
For NZ small businesses, you'll usually want New Zealand law to apply, and disputes handled in New Zealand (unless there's a strong commercial reason not to).
Negotiation Tactics That Work (Without Burning The Relationship)
Many small business owners avoid negotiations because they don't want to seem difficult.
The good news is you can negotiate firmly and still keep things professional. In fact, most experienced businesses expect negotiations - and often respect you more for being clear about your boundaries.
Lead With The Commercial "Why"
Instead of "we don't like this clause", try:
- "To deliver this on time, we need milestone payments."
- "We can't take on liability that's uncapped at this price point."
- "We're happy to warrant our work, but we can't guarantee third-party systems."
This keeps negotiations practical rather than personal.
Offer A Trade, Not Just A Demand
If you ask for something, consider offering something in return, like:
- a small price discount for faster payment terms
- a longer contract term in exchange for clearer termination rights
- a stronger service level in exchange for a realistic scope boundary
These trades keep negotiations moving and reduce friction.
Use A Mark-Up And Keep A Paper Trail
It's normal to exchange redlines (track changes) and comments.
Make sure you keep:
- the latest version of the contract
- emails confirming agreed changes
- any side letters or special terms in writing
If there's ever a dispute later, a clear paper trail can be incredibly helpful.
Know When To Pause And Get Advice
If a contract contains clauses you don't fully understand - especially around liability, indemnities, IP ownership, or termination fees - it's worth getting legal advice before you sign.
It's usually far cheaper to fix a contract in negotiations than to fix a problem after the contract is already binding.
If you're at the stage where you're negotiating detailed legal terms, a Contract Review can help you understand what's market standard, what's risky, and what you can push back on.
Common Negotiation Mistakes Small Businesses Make (And How To Avoid Them)
Negotiations can feel uncomfortable at first, so it's easy to fall into habits that create legal and commercial risk.
Signing Under Time Pressure
If someone says "we need this signed today", that's usually a red flag (or at least a signal to slow down).
Time pressure can cause you to miss clauses like:
- auto-renewals
- one-sided termination rights
- broad indemnities
- payment terms that don't suit your cash flow
Even if you can't negotiate everything, a quick check of the high-risk clauses is worth it.
Focusing Only On Price
Price is important, but it's only one part of the deal.
A "good price" can quickly become a bad deal if you're:
- doing unpaid extra work due to vague scope wording
- carrying liability that your insurance won't cover
- waiting 60 days to be paid
- locked into a long term with no practical exit
Strong negotiations make the whole deal commercially sustainable - not just the headline number.
Accepting "Standard Terms" As Non-Negotiable
"Standard terms" just means they're standard for the other party.
In many cases, those terms were written years ago, copied from another business, or drafted for a different risk profile entirely.
Most businesses will negotiate if you raise changes professionally - especially if you focus on risk-based clauses and propose reasonable alternatives.
Not Matching The Contract To The Relationship
One size rarely fits all. A contract for a one-off $2,000 job should look different to an agreement for ongoing monthly services, or a long-term supply relationship.
If you're using templates or "patching" old contracts, it can create mismatches that lead to disputes later.
In many situations, it's better to start with a properly drafted agreement structure and tailor it to the relationship, rather than renegotiate the same core issues every time.
Key Takeaways
- Contract negotiations help you manage risk, cash flow, and control - not just price - which is why they're essential for small businesses.
- Before you negotiate, get clear on your commercial goals and your non-negotiables, so you're not making decisions under pressure.
- Focus negotiations on the clauses that matter most: scope, payment terms, liability and indemnities, termination rights, and dispute processes.
- Good negotiations are collaborative and practical - explain the "why", propose reasonable alternatives, and keep a clear paper trail of agreed changes.
- Be careful of common mistakes like signing too quickly, relying on "standard terms", or accepting clauses you don't fully understand.
- If a contract includes high-risk terms (especially around liability, indemnities, and exit fees), it's worth getting legal advice before you sign.
If you'd like help with contract negotiations or getting better terms in your business agreements, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


