Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re running a small business in New Zealand, you’ve probably felt it already: costs go up, customers push back on price rises, and suppliers keep adjusting their rates.
That’s exactly where indexation clauses come in. When they’re drafted properly, they can help you keep your pricing fair, predictable and commercially workable as inflation (including CPI increases) changes over time.
But if an indexation clause is vague, overly one-sided, or doesn’t match the way your business actually earns revenue and pays costs, it can also trigger disputes, strained relationships, and cashflow surprises.
Below, we’ll break down how indexation clauses and other contract price adjustment mechanisms work in NZ, where they’re commonly used, what to watch out for, and how to set up clear contract terms that protect your business from day one.
What Is An Indexation Clause (And Why Do CPI Increases Matter)?
An indexation clause is a term in a contract that allows the contract price (or another monetary amount) to be adjusted over time by reference to an external measure.
In practice, indexation clauses are most commonly used to account for inflation so that:
- your costs don’t rise while your contract price stays fixed for years;
- your pricing stays commercially sustainable;
- both parties have a predictable, pre-agreed adjustment method (instead of ad-hoc renegotiations).
In New Zealand, the “index” used is often the Consumer Price Index (CPI) published by Stats NZ. CPI is commonly used as a benchmark for inflation in the general economy.
Why CPI increases matter: if your contract runs for 12 months, 2 years, or longer, even “modest” CPI movements can materially affect your margins. For service businesses especially (where your biggest cost is wages), you can end up squeezed if your pricing is fixed but your operating costs rise.
That said, CPI isn’t always the perfect measure for your business (for example, your specific inputs might rise faster than CPI). The key is choosing a mechanism that reflects your commercial reality and drafting it clearly.
Common Examples Of Indexation In Contracts
You might see indexation clauses used to adjust:
- service fees (monthly retainers, annual support fees, management fees);
- ongoing supply prices (particularly for long-term supply arrangements);
- licence fees and subscriptions;
- maintenance and support fees for software or equipment;
- rent-like payments (including some property-related arrangements).
Where Small Businesses Commonly Use Indexation Clauses
If you’re thinking “this sounds like something only big companies do”, don’t worry - indexation clauses are very common and very useful for SMEs. They’re particularly relevant where you provide ongoing services, or where your contract needs to remain profitable over time.
1) Service Agreements And Ongoing Client Work
If you provide recurring services (marketing, IT support, accounting-type services, consulting, trades maintenance, cleaning, coaching, management services), an indexation clause can help prevent the awkward “we need to put our fees up” conversation every year.
A well-drafted Service Agreement might include a CPI-based annual price review, along with clear timing and notice requirements.
2) Commercial Arrangements With Long Lead Times
If you’re quoting now but delivering later, you may need a pricing mechanism that protects you against changes in costs between signing and delivery.
This can be especially relevant in construction-adjacent arrangements, longer procurement projects, or manufacturing/import arrangements where the cost base can shift quickly.
Depending on the deal, this might be addressed with indexation, a specific “cost pass-through” clause, or a re-quote trigger (more on that below).
3) Leases And Property-Related Agreements
Many businesses first encounter indexation through rent reviews. While commercial leases often have their own rent review mechanisms (market review, CPI, fixed percentage, or a combination), the same concept can also appear in other property arrangements.
If you’re entering a site arrangement, you might see index-linked payments in a Property Licence Agreement, depending on how the deal is structured.
4) Subscription And SaaS Pricing
If you run a subscription business (including software and online services), indexation clauses can be used to adjust subscription fees at renewal periods.
The big advantage is clarity: customers know the rules upfront, and you don’t have to renegotiate with every customer when your costs rise.
Indexation can be included in your standard customer terms, such as Website Terms and Conditions or platform/service terms, so long as it’s drafted clearly and presented transparently.
How Indexation Clauses Usually Work (And What To Include)
Indexation clauses sound simple (“we’ll increase by CPI”), but the details matter. Most disputes happen because the clause doesn’t define the mechanics clearly enough.
For small businesses, a solid indexation clause typically answers the questions below.
What Index Are You Using?
Be specific. “CPI” can mean different CPI series. A clause should identify the exact index source (usually Stats NZ) and the particular CPI measure being used.
If the index changes format, is replaced, or is discontinued, your contract should say what happens next (for example, use the closest equivalent index, or agree on a replacement in good faith).
How Often Will Prices Be Adjusted?
Common options include:
- Annual adjustments (e.g. each anniversary of the contract start date);
- Quarterly adjustments (less common for SMEs, but used where costs move quickly);
- At renewal (e.g. a 12-month term that renews and price adjusts at renewal).
Annual adjustments are usually the most practical balance for small businesses: predictable, manageable, and aligned with most budgeting cycles.
What’s The Formula?
A good indexation clause includes a clear formula. For example, it might specify:
- the “base” period (the CPI figure at contract start, or at the last adjustment date);
- the comparison period (the CPI figure at the adjustment date);
- how to calculate the percentage change and apply it to the current price.
This matters because “CPI increase” can be interpreted as:
- the CPI movement over the last 12 months;
- the CPI movement since contract commencement;
- the CPI movement since the last price review.
If you don’t specify which one, you’re leaving room for disagreement.
Is There A Cap, Floor, Or Minimum Increase?
Some businesses include:
- a cap (so the increase can’t exceed a maximum percentage);
- a floor (so the increase can’t be negative, even if CPI drops);
- a minimum uplift (e.g. CPI or 3%, whichever is higher).
These features can make a clause more commercially workable - but they also need to be used carefully, especially in standard form contracts or where the customer has limited ability to negotiate. If the clause feels unfair, buried, or surprising, it can become a relationship issue and (in some situations) increase legal risk.
How Much Notice Must You Give?
Even if an indexation clause is “automatic”, it’s still good practice to include an operational notice requirement (for example, giving the customer written notice of the new price and the effective date).
This reduces confusion and helps your invoicing team run smoothly.
Alternatives To Indexation: Other Contract Price Adjustment Options
Indexation clauses aren’t the only way to deal with CPI increases and cost pressures. Depending on your industry, you may be better served by a different pricing mechanism (or a hybrid approach).
Fixed Percentage Increases
Some contracts increase by a fixed percentage each year (e.g. 3% annually). This can be simpler than CPI, but it may not track real inflation.
Pros: easy to explain, easy to calculate.
Cons: may feel arbitrary, may under- or over-shoot true cost movements.
Cost Pass-Through Clauses
Instead of (or in addition to) CPI, you might include a clause that allows you to pass through increases in specific costs, such as:
- supplier price increases;
- freight and shipping;
- raw materials;
- government charges or levies.
This is often used where a particular input is volatile and CPI doesn’t reflect it well.
The key here is clarity: what costs can be passed through, what evidence is required, and whether you need the customer’s approval before applying the increase.
Re-Quote Or Variation Mechanisms
For project-based work (especially where scope can change), a pricing “variation” process can be essential. That way, if the work changes, the price changes too.
This is particularly important if you’re using standard terms across many clients. Your Business Terms can include a consistent mechanism for how variations and price changes are handled.
Shorter Contract Terms With Renewal Pricing
If you want flexibility without a complex indexation formula, you can use shorter terms (e.g. 3–6 months) and set pricing at each renewal.
This can work well, but it has a trade-off: customers may feel less price certainty, and you may spend more time managing renewals and negotiations.
Legal Risks And Common Mistakes With Indexation Clauses (And How To Avoid Them)
Indexation clauses are commercially common, but you still need to get the legal foundations right. In NZ, your contract terms don’t exist in a vacuum - they sit alongside key laws and general contract principles.
1) Vague Drafting That Creates Disputes
The biggest problem we see is wording like: “Prices will increase in line with CPI.”
It sounds fine, but it leaves unanswered questions (which CPI, which period, when, how calculated, what notice is required). If your customer challenges the increase, you may struggle to enforce it.
Fix: include a clear definition of the index, the timing, the base period, and a worked formula (or at least a formula that is objectively calculable).
2) “Hidden” Price Changes, Fair Trading Risk, And Unfair Contract Terms
If you’re supplying goods or services in trade, you need to be careful that pricing terms aren’t misleading or presented in a way that could surprise the customer later.
Under the Fair Trading Act 1986, businesses must not engage in misleading or deceptive conduct. Even if you technically have the clause in your contract, poor presentation (or inconsistent sales communications) can create risk.
Also, if you use standard form terms with consumers (and, in many cases, other “standard form” deals), unilateral price adjustment rights can attract scrutiny under NZ’s unfair contract terms regime. That doesn’t mean indexation is “not allowed” - it means the clause should be transparent, objectively measurable (like CPI with a clear formula), and not drafted in a way that creates an unexpected or unbalanced right to change pricing.
Fix: make your indexation clause easy to find, written in plain language, consistent with what you say in proposals/quotes/onboarding, and mechanically objective (so customers can verify the calculation).
3) Not Aligning The Clause With Your Payment Terms
If you increase your price but your payment terms are loose, you can still end up with a cashflow squeeze.
For example, you might have a CPI uplift kicking in each year, but customers paying late or disputing invoices because the clause wasn’t communicated properly.
Fix: ensure your agreement also deals with invoicing, payment due dates, interest (if applicable), and dispute processes. A properly drafted Terms of Trade can be a good fit if you’re supplying goods or extending credit.
4) Forgetting Employment Cost Pressures
For many service businesses, the biggest cost driver isn’t materials - it’s wages. CPI may rise, and you may also face wage pressure due to market conditions and minimum wage changes.
If your revenue is locked into a fixed-price contract with no indexation, you can end up funding wage increases out of your margin.
This is one reason to review pricing clauses when you’re also updating your hiring and HR documentation (like your Employment Contract templates) - it’s all part of keeping your business commercially sustainable.
5) Copy-Pasting Clauses Without Thinking About Your Deal
It’s tempting to grab a clause from an old contract or an online template. But indexation clauses need to match:
- your pricing model (fixed fee vs usage-based vs milestone-based);
- your customers (consumer vs business-to-business);
- your industry norms (some industries expect CPI, others don’t);
- your ability to deliver and scale.
Fix: treat indexation as a commercial setting, not just a legal line item. It should be tailored to how you actually operate.
Practical Tips For Negotiating Indexation Clauses With Customers And Suppliers
Even if your clause is perfectly drafted, you still need to implement it in a way that keeps relationships strong. For small businesses, that often means balancing “legal certainty” with “commercial goodwill”.
Be Transparent Early (Not At The First Increase)
If your client only discovers the clause when you issue the first increased invoice, it’s going to feel like a surprise - even if it’s technically allowed.
A simple approach is to mention it upfront in your proposal, quote, or onboarding email: “Our fees adjust annually in line with CPI, as set out in our agreement.”
Consider A Cap For Long-Term Deals
If you’re asking a customer to sign a longer agreement (say, 24–36 months), a reasonable cap can make the deal easier to accept.
It can also reduce the risk that a sharp inflation spike turns into a relationship-breaking price jump.
Keep Records Of The Calculation
When it’s time to apply an increase, keep a short written record of:
- the CPI figure used (and where it came from);
- the calculation method;
- the effective date.
This makes it much easier to respond if a customer queries the uplift, and it helps your internal team apply increases consistently.
Use A “No Double-Dipping” Principle (Where Appropriate)
If your contract already includes cost pass-throughs or variations, think carefully about whether you also need CPI indexation on top. Sometimes you do - but sometimes it can be too much for the customer to accept.
A fair approach might be:
- use CPI for the baseline annual adjustment; and
- use pass-throughs only for specific extraordinary cost items, with evidence.
This can feel more balanced and defensible if your pricing is ever challenged.
Key Takeaways
- Indexation clauses are contract terms that adjust prices over time using an external index (often CPI) to keep long-term pricing commercially sustainable.
- CPI-based indexation is common in NZ for ongoing services, subscription models, and long-term commercial arrangements where costs rise over time.
- A strong indexation clause should clearly define the index, timing, calculation method, and notice requirements, so it’s easy to apply and hard to dispute.
- Depending on your business model, alternatives like fixed percentage increases, cost pass-through clauses, and variation mechanisms may be a better fit (or can be used alongside indexation).
- Poorly drafted or “hidden” pricing changes can create disputes and potential issues under the Fair Trading Act 1986 (and, in some cases, unfair contract terms rules), so transparency and objective mechanics matter.
- Getting your pricing terms right from day one is one of the simplest ways to protect your margins and reduce future contract headaches.
If you’d like help reviewing or drafting indexation clauses (or updating your broader contract terms so they’re consistent and enforceable), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


