Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Are Directors’ Duties (And Why Do They Matter For Small Businesses)?
What Are A Director’s Core Duties Under The Companies Act 1993?
- 1) Act In Good Faith And In The Best Interests Of The Company
- 2) Use Your Powers For A Proper Purpose
- 3) Comply With The Companies Act And The Company’s Constitution
- 4) Disclose Interests And Manage Conflicts Properly
- 5) Avoid Reckless Trading
- 6) Don’t Incur Obligations The Company Can’t Perform
- 7) Exercise Reasonable Care, Diligence And Skill
- 8) Don’t Misuse Company Information Or Your Position
- What Are The Biggest Risks If You Breach Directors’ Duties?
- When Should You Get Legal Advice As A Director?
- Key Takeaways
If you’ve set up a company (or you’re thinking about it), becoming a director can feel like the “official” step that takes your business from an idea to something real.
But it also comes with real legal responsibilities.
In New Zealand, directors’ duties aren’t just best-practice guidelines. They’re legal duties (mainly under the Companies Act 1993, along with general law principles) that can expose directors to personal liability if things go wrong.
This article is general information only and isn’t legal advice. Because directors’ duties can play out differently depending on your company’s circumstances (especially if insolvency is a risk), it’s worth getting tailored advice if you’re unsure.
The good news? Once you understand what directors’ duties actually are, you can build better habits and decision-making processes that protect both you and your business from day one.
What Are Directors’ Duties (And Why Do They Matter For Small Businesses)?
“Directors’ duties” are the core legal responsibilities of anyone who acts as a director of a New Zealand company. In most cases, these duties come from the Companies Act 1993 (and also from general law principles).
For small business owners, directors’ duties matter because directors often:
- Make the big financial calls (cashflow, lending, contracts, growth)
- Deal directly with suppliers and customers
- Sign leases, service agreements, and funding documents
- Handle hiring, firing, and workplace decisions
- Wear multiple hats (director, shareholder, employee, and operator)
That overlap can make it easy to accidentally treat company decisions as “personal business decisions”. But legally, a company is its own separate entity - and directors must act in the company’s best interests, not just their own.
It’s also worth noting that you don’t need to be formally appointed to be at risk. If you effectively act like a director (for example, making key decisions and instructing others as if you’re on the board), you may be treated as a director in practice.
What Are A Director’s Core Duties Under The Companies Act 1993?
When people search for directors’ duties in New Zealand, they’re usually trying to understand what they’re actually required to do day-to-day.
Here are the key duties that commonly apply to company directors in New Zealand, in plain English.
1) Act In Good Faith And In The Best Interests Of The Company
This is the foundation of directors’ duties: you must act honestly and for the benefit of the company.
In a small business, a common trap is assuming “best interests of the company” automatically means “whatever the founder wants”. That’s not always true - particularly where there are other shareholders, creditors, or the business is in financial trouble.
Practically, this means you should be able to explain why a decision benefits the company (even if it’s inconvenient personally).
2) Use Your Powers For A Proper Purpose
Directors have powers (for example, approving major transactions, issuing shares, appointing officers, entering contracts). Those powers must be used for the purpose they were intended for - not to achieve a personal goal.
Example: issuing shares purely to dilute another shareholder’s voting power (rather than raising capital for the company) can raise red flags.
If your company is managing ownership and investor expectations, having a clear Shareholders Agreement can help define processes and reduce the risk of messy disputes later.
3) Comply With The Companies Act And The Company’s Constitution
Directors need to ensure the company complies with relevant legal requirements and also follows its own governance rules.
If your company has one, the constitution is a key document that can set out director powers, decision thresholds, and procedures. It’s often overlooked until there’s a disagreement or a major transaction.
It’s usually a smart step to adopt and maintain an up-to-date Company Constitution, especially if you have more than one shareholder or you plan to bring in investors.
4) Disclose Interests And Manage Conflicts Properly
If you have an “interest” in a transaction or decision (for example, because you or someone close to you benefits from it), you generally need to disclose that interest and follow the correct process.
This is particularly important for related-party arrangements in small businesses (like engaging a director’s separate business as a supplier, or renting a director’s property).
5) Avoid Reckless Trading
One of the biggest personal risk areas for directors is trading in a way that creates a substantial risk of serious loss to creditors.
This is especially relevant when cashflow is tight. If you keep taking orders, signing contracts, or buying stock when the business is clearly unable to meet its obligations, directors can be personally exposed.
In practice, this means you should be asking:
- Can we pay our debts as they fall due?
- Do we have a realistic plan to fix cashflow issues?
- Are we relying on “hoping it gets better” without evidence?
- If we take on this contract/lease/loan, can we actually fund it?
6) Don’t Incur Obligations The Company Can’t Perform
This is closely related to reckless trading, but it focuses on decisions to take on specific obligations (for example, signing a lease, ordering large quantities of inventory, agreeing to a long-term service contract) when you don’t reasonably believe the company can meet them.
For small businesses, this can come up when you:
- Sign a commercial lease based on “future growth” rather than confirmed revenue
- Take customer pre-orders without a realistic supply chain plan
- Accept a big project without the staffing/resources to deliver
If you’re signing major contracts, it’s worth getting the agreement reviewed and making sure your risk is allocated properly - especially around payment terms, termination rights, and limitation of liability.
7) Exercise Reasonable Care, Diligence And Skill
This duty expects directors to make informed decisions and to take reasonable steps to understand what’s going on in the company.
You don’t need to be an expert in every area - but you do need to:
- Read and understand financial reports (or ask for them)
- Question assumptions behind big decisions
- Seek professional advice when needed (legal, accounting, tax)
- Stay across compliance issues that affect your business
A director who “didn’t know” because they didn’t ask questions can still be exposed.
8) Don’t Misuse Company Information Or Your Position
Directors must not misuse information they receive as a director, or use their position as a director, to gain an improper advantage or cause harm to the company.
This can come up in practice if, for example, a director takes a business opportunity that properly belongs to the company, uses confidential company information to compete, or puts their own interests ahead of the company in negotiations.
What Does “Acting In The Best Interests Of The Company” Look Like In Real Life?
This duty can feel abstract until you put it into everyday situations.
Here are common small business examples where directors’ responsibilities in NZ come up in practical ways.
Related Party Transactions (Paying Yourself Or Family Members)
It’s common for founders to pay themselves, rent out personal property to the business, or engage family members. None of that is automatically wrong - but it needs to be handled carefully and transparently, especially if there are other shareholders.
You’ll generally want to make sure the arrangement is:
- Properly documented
- On commercial terms (or clearly justifiable if it’s not)
- Approved through the right company process (for example, directors’ resolutions)
Company Money Isn’t Personal Money
When you’re busy, it’s easy to treat the company bank account as “the business account I use”. Legally, the company’s money belongs to the company.
If you take drawings, pay for personal expenses, or move money without proper accounting and approvals, you may create:
- Tax and accounting issues (it’s best to get advice from your accountant or tax adviser on the right treatment)
- Shareholder disputes
- Director liability risk if the company becomes insolvent
Conflicts Of Interest
Conflicts can happen even in very small companies. For example, you might run two businesses and want one to supply the other. Or you may have a personal relationship with a supplier you’re choosing.
As a director, you should identify and manage conflicts early - and make sure the company’s decision-making process is still fair and in the company’s interests.
If your team is growing, having an internal Conflict Of Interest Policy can also help create consistent expectations (and show that the business takes governance seriously).
What Are The Biggest Risks If You Breach Directors’ Duties?
The consequences of breaching director duties can be serious - and they can affect you personally, not just the company.
Depending on the circumstances, risks can include:
- Personal liability (for example, to compensate the company or creditors)
- Court orders stopping certain conduct or requiring repayment of funds
- Disqualification from being a director
- Reputational damage (which can affect future deals, funding, and partnerships)
- Claims by shareholders if they believe you acted improperly
These risks tend to spike in a few predictable moments:
- When the business is under financial pressure (late payments, tax arrears, creditor demands)
- When there’s a shareholder dispute
- When a major transaction happens (selling the business, issuing shares, taking on finance)
- When the business grows quickly and governance doesn’t keep up
This is why we often say it’s worth getting your legal foundations right early - it’s much easier to build good governance habits now than to try to rebuild them during a crisis.
How Can Directors Protect Themselves While Still Running The Business?
Most directors don’t breach duties because they’re trying to do the wrong thing. It’s usually because they’re moving fast, making decisions informally, or assuming “we’ll tidy that up later”.
Here are practical ways to reduce risk without slowing your business down.
1) Get The Company Structure And Governance Documents Right
If you have co-founders, investors, or even just future plans to bring people in, governance clarity is critical.
Common documents to consider include:
- A Company Constitution to define internal rules
- A Shareholders Agreement to manage ownership, decision-making, exits, and dispute processes
- Clear board/resolution processes (even if you’re a sole director)
These documents aren’t just “paperwork” - they’re often what prevents confusion and conflict when stakes are high.
2) Keep Good Records Of Decisions
Directors don’t have to be perfect. But you do need to be able to show you acted reasonably and with care.
For many small companies, the simplest habit is:
- Document major decisions in writing
- Keep copies of financial information relied on
- Record conflicts and how they were managed
- Store signed contracts in a central place
This is particularly useful if you ever need to show why you believed the company could meet an obligation, or why a decision was in the company’s best interests.
3) Manage Financial Risk Early (Especially When Insolvency Is A Possibility)
If the company is struggling to pay debts, the risk profile for directors changes quickly.
Some “early action” steps include:
- Getting up-to-date financials (not last quarter’s numbers)
- Stopping or pausing non-essential spending
- Renegotiating payment terms with suppliers
- Considering whether you should keep trading, restructure, or seek advice on next steps
If you’re at this stage, tailored legal advice matters - because the right move depends on the company’s actual financial position, contractual obligations, and creditor pressure.
4) Use Clear Contracts With Customers, Suppliers, And Contractors
Contracts don’t just protect the business - they can also support directors in meeting their duties by clarifying risk, performance requirements, payment obligations, and dispute processes.
Depending on how you operate, that might mean having properly drafted:
- Customer terms and conditions
- Supply agreements
- Independent contractor agreements
- Service agreements
If you’re hiring staff, proper employment paperwork matters too. Having a fit-for-purpose Employment Contract reduces the chance of employment disputes becoming a business (and governance) issue.
5) Don’t Ignore Privacy And Data Responsibilities
Directors aren’t expected to personally run every compliance area, but you are expected to take reasonable steps to ensure the company complies with key laws.
If your business collects customer data (even something as simple as names, emails, delivery addresses, or payment details), the Privacy Act 2020 may apply.
For many small businesses, a solid starting point is having a clear Privacy Policy and internal processes for handling personal information safely.
When Should You Get Legal Advice As A Director?
There’s a lot you can do proactively, but directors’ duties are one of those areas where getting advice early can save you a serious amount of time, stress, and cost later.
You should strongly consider tailored advice if you’re:
- About to take on external funding or new shareholders
- Signing a major lease, long-term contract, or finance arrangement
- Paying yourself or others in a way that could raise shareholder or creditor concerns
- Concerned the business might not be able to pay its debts on time
- In a dispute with co-founders, shareholders, or a key creditor
- Selling the business or restructuring ownership
It’s also worth getting advice if you’re unsure whether you’re acting as a director “in practice”, or if you’ve been asked to join a board and want to understand your exposure before you say yes.
Key Takeaways
- In New Zealand, directors’ duties are legal obligations (mainly under the Companies Act 1993) and can expose directors to personal liability if breached.
- Key duties include acting in good faith and in the company’s best interests, using powers for a proper purpose, disclosing interests and managing conflicts, exercising reasonable care and skill, avoiding reckless trading, and not misusing company information or position.
- Directors’ duties become higher-risk when a company is under financial pressure, entering major contracts, issuing shares, or navigating shareholder disputes.
- Strong governance documents like a Company Constitution and Shareholders Agreement can reduce uncertainty and help directors make decisions properly.
- Practical habits like documenting decisions, managing conflicts of interest, and keeping accurate financial records can significantly reduce director risk.
- If your business collects personal information, directors should ensure the company has reasonable privacy compliance steps in place (often starting with a Privacy Policy).
- Because directors’ responsibilities in NZ can depend on your company’s structure and situation, it’s smart to get tailored legal advice before major decisions - not after problems arise.
If you’d like help setting up the right governance documents or getting clear on your directors’ duties, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


