Alex is Sprintlaw's co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
This article is general information only and doesn’t replace legal, tax or professional advice. Psychology and other health services have additional professional and regulatory obligations, so it’s worth getting tailored guidance for your specific practice.
Starting a private psychology practice can be an exciting move - you’re building a professional service business around your expertise, with the freedom to choose your clients, shape your offerings, and grow at your own pace.
But like any small business, a private practice needs solid legal foundations from day one. You’re not just “seeing clients” - you’re handling sensitive personal information, making service promises, potentially hiring staff or contractors, and taking payments. Getting your legals right early can save you a lot of stress later (and help you build a practice that’s easier to scale).
Below is a practical legal checklist for starting a private psychology practice in New Zealand, covering key set-up decisions, core compliance areas, and essential documents to consider before you open your doors (or your calendar).
1. Set Up Your Business Structure (And Protect Yourself Early)
Before you take bookings, you’ll want to choose the right structure for your practice. This impacts:
- your personal liability if something goes wrong,
- how you pay tax and take income,
- who owns the business (now and in the future), and
- how easy it is to bring in a co-owner, investor, or business partner.
The three most common structures for private practices are:
Sole Trader
This is usually the simplest and cheapest way to start. You and the business are essentially the same legal “person”.
- Pros: straightforward to set up and run; fewer admin requirements.
- Cons: you can be personally liable for business debts and legal claims.
Company
Many practice owners choose to operate through a limited liability company. The company becomes the legal entity entering into contracts and invoicing clients.
- Pros: can help separate personal and business liability; may suit growth (hiring, multiple practitioners, multiple locations).
- Cons: more compliance and admin; director duties apply; set-up needs to be done properly.
If you set up a company, you’ll often want a Company Constitution to make the rules of ownership and decision-making clear - especially if more than one person owns the practice.
Partnership (Including “Two Practitioners Going In Together”)
If you’re launching the practice with another psychologist (or another health professional), you might be considering a partnership.
- Pros: can be simpler than a company; shared costs and workload.
- Cons: partnerships can create joint liability risks and “messy” exits if things change.
A tailored Partnership Agreement helps avoid disputes by spelling out profit share, responsibilities, decision-making, leave, what happens if one person stops practising, and how a buyout works.
Practical tip: Many private practices start simple, then evolve - but changing structures later can have tax and contract implications, so it’s worth thinking about your growth plan upfront.
2. Get Your Registrations, Tax, And Trading Details Sorted
This part isn’t glamorous, but it’s crucial if you want your practice to run smoothly and look professional from day one.
Trading Name And Brand Basics
You might practise under your personal name, or you might create a practice name (for example, “Harbour Psychology” or similar).
If you use a practice name:
- make sure it’s not misleading,
- check it doesn’t clash with an existing business name or brand, and
- think early about whether you should protect it (for example, with a trade mark) if you’re planning to grow.
IRD, GST, And Invoicing Setup
At a minimum, you’ll want to ensure your IRD and accounting setup matches your structure (sole trader vs company), and that you can issue clear invoices/receipts.
Whether you need to register for GST depends on turnover and the nature of your services (for example, GST registration is generally required if your taxable supplies exceed NZD $60,000 in a 12-month period). Your accountant can guide you through this - but from a legal perspective, the key is making sure your pricing, invoices, and cancellation rules are transparent and consistent (more on that below).
Health Sector Registration And Professional Requirements
In addition to the usual business setup, psychologists in New Zealand typically need to ensure they meet their professional and regulatory obligations before offering services. Depending on your situation, that can include:
- being registered under the Health Practitioners Competence Assurance Act 2003 (HPCAA) and holding a current practising certificate (if you’re practising as a psychologist),
- meeting the relevant competence, supervision, and scope-of-practice requirements set by the Psychology Board, and
- understanding how the Health and Disability Commissioner (HDC) Code of Rights applies to the services you provide (including communication, informed consent, and handling complaints).
If you plan to work with third-party payers or referral pathways (for example, ACC), you’ll also want to confirm any additional onboarding, contracting, invoicing, and record-keeping requirements that apply.
Banking And Separation Of Finances
Even if you’re a sole trader, having a dedicated business account can make life easier, particularly when you start paying for rooms, platforms, supervision, admin support, insurance, or software subscriptions.
If you operate through a company, keeping finances separate is even more important because the company is a separate legal entity.
3. Nail Your Client-Facing Terms (Fees, Cancellations, And Complaints)
A private practice is a service business. That means your legal risk isn’t just “big dramatic disputes” - it’s the everyday issues like cancellations, refunds, non-payment, client dissatisfaction, and misunderstandings about what’s included.
Clear, written terms help protect your time, your income, and your professional boundaries.
What Should Your Practice Terms Cover?
Your client terms (sometimes called service terms, engagement terms, or “clinic policies”) often cover things like:
- fees and payment timing (including whether payment is required before or after sessions),
- cancellation and rescheduling rules (including late cancellation fees),
- what happens if a client doesn’t attend (no-show policy),
- communications boundaries (email/text, after-hours contact, response times),
- telehealth terms (if you see clients online),
- complaints process (how clients can raise concerns and how you’ll handle them), and
- limits of the service (what your practice does and does not provide, including emergency situations).
Even if you’re a sole practitioner, it’s still smart to document these terms properly - especially when you’re dealing with vulnerable clients, high-trust relationships, and sensitive information.
Be Careful With Marketing And “Promises”
If you advertise your services online (website, social media, directories), your marketing needs to be accurate and not misleading. In New Zealand, the Fair Trading Act 1986 applies broadly to business advertising and representations.
In practice, this means being careful about:
- claims about outcomes or results,
- specialist expertise (only state what’s true and supportable), and
- pricing (make sure any stated prices are clear and match what you actually charge).
If you offer packages, prepaid blocks, or subscription-style services, it’s especially important that your terms explain what happens if someone cancels mid-way, pauses, or requests a refund.
4. Privacy And Client Records: Treat This As A Core Legal Priority
Privacy is one of the biggest legal (and reputational) risk areas for a psychology practice.
You’re likely collecting and storing:
- health information,
- clinical notes and assessments,
- contact details and billing details, and
- potentially information about third parties (for example, family members mentioned in sessions).
In New Zealand, the Privacy Act 2020 sets out obligations around how businesses collect, use, store, and disclose personal information. Health providers should also be aware of the Health Information Privacy Code 2020, which includes specific rules for health information.
Have A Clear Privacy Policy And Collection Notice
If your practice has a website, online booking, intake forms, or even just email enquiries, you should strongly consider having a Privacy Policy that explains (in plain language):
- what information you collect and why,
- how you store and protect it,
- who you disclose it to (if anyone),
- how clients can access or correct their information, and
- how privacy complaints are handled.
This is also where you can address practical realities like using third-party practice management tools or secure video platforms, and what that means for data handling.
Consent, Access Requests, And Record Handling
Clients can request access to their information in many situations. It’s worth having a documented process so you’re not making decisions under pressure later.
Alongside your privacy process, it’s also important that your consent and record-handling processes align with your professional obligations and the HDC Code of Rights (for example, around informed consent and communicating information in a way clients can understand).
An Access Request Form can be a practical way to handle requests consistently and keep a clear paper trail.
Prepare For Privacy Incidents (Because Mistakes Happen)
Even careful practice owners can have incidents - a laptop is stolen, an email is sent to the wrong address, or an online account is compromised.
Having a Data Breach Response Plan helps you respond quickly and appropriately if something goes wrong, including assessing whether you need to notify affected people or the Office of the Privacy Commissioner.
Practical tip: Privacy compliance isn’t just “legal paperwork”. It’s part of running a trusted clinical brand - and clients will expect you to take it seriously.
5. People, Premises, And Contractors: The Agreements That Keep Things Clean
Many private psychology practices grow in stages. You might start alone, then later:
- hire a practice manager or receptionist,
- bring on another psychologist,
- engage a contractor therapist or counsellor,
- rent rooms to practitioners, or
- move into a shared clinic space.
Each of these steps can introduce legal risk if expectations aren’t documented.
If You Hire Staff
If you employ staff, you’ll need written employment agreements and compliant workplace processes. A solid Employment Contract sets out duties, hours, pay, confidentiality, and termination processes.
You’ll also need to be mindful of:
- minimum employment standards (leave, breaks, pay records),
- good faith obligations, and
- health and safety duties (especially if you have a physical premises where staff work).
If You Engage Contractors (Common In Clinics)
Some practices engage practitioners as contractors rather than employees. This can work well, but only if it’s structured properly and reflects the reality of the working relationship.
A properly drafted Contractor Agreement helps set expectations about:
- who provides the room, equipment, and admin support,
- how fees are collected and paid out,
- privacy and confidentiality obligations,
- ownership of client records (where appropriate),
- restraint/conflicts (if relevant), and
- what happens when the contractor leaves.
Important: You generally can’t “label” someone a contractor if, in reality, they work like an employee. Misclassification can lead to employment claims and liabilities, so it’s worth getting advice early if you’re not sure which model fits.
If You’re Sharing Premises Or Renting Rooms
If you’re leasing a clinic space, check whether it’s a commercial lease, a licence to occupy, or a more informal arrangement. The legal label matters - and so do the terms around rent, outgoings, repairs, signage, and assignment if you want to move later.
If you need your lease reviewed before signing, a Commercial Lease Review can help you understand what you’re actually agreeing to (and what you might want to negotiate).
Key Takeaways
- Use this checklist as a starting point, but make sure your setup matches how your practice will actually operate (in-person, telehealth, solo, group practice, or multi-site).
- Choose a business structure early (sole trader, company, or partnership) because it affects liability, tax, ownership, and how you can grow.
- Have clear client-facing terms for fees, cancellations, refunds (if any), and complaints so you avoid misunderstandings and protect your time.
- Take privacy seriously from day one - psychology practices handle highly sensitive personal information, so Privacy Act 2020 (and the Health Information Privacy Code) compliance should be treated as core business compliance.
- Remember that psychologists and other health providers may also have additional professional and regulatory obligations (for example under the HPCAA and HDC Code) that should be factored into your policies and processes.
- If you hire staff or engage contractors, put the right agreements in place to document expectations, protect confidentiality, and reduce disputes.
- If you sign a lease or share clinic space, get the terms checked so you understand your obligations and can avoid expensive surprises later.
If you’d like help getting your private practice set up properly (or reviewing your terms, privacy documents, contractor agreements, or lease), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.







