Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is A Non-Executive Director (And How Are They Different)?
Key Legal Risks For SMEs And Startups (And How To Reduce Them)
- Risk 1: Unclear Role = Confusion, Overreach, Or Lack Of Oversight
- Risk 2: Conflicts Of Interest And Related-Party Deals
- Risk 3: "Founder Dominance" (NED Can't Get Accurate Information)
- Risk 4: Financial Distress And Insolvency-Related Decisions
- Risk 5: "Shadow Director" Issues (When Advisors Start Acting Like Directors)
- Key Takeaways
Bringing in a non-executive director can feel like a "big company" move - but for many New Zealand SMEs and startups, it's one of the smartest ways to level up your governance without hiring another full-time executive.
A good non-executive director (often called a "NED") can help you make better strategic decisions, pressure-test growth plans, and spot risks before they turn into expensive disputes. But there's a catch: once someone becomes a director, the legal duties are real - and the liability can be personal.
In this guide, we'll break down what a non-executive director does in an NZ business, what legal duties apply under New Zealand law, and the common legal risks we see for SMEs and startups (plus practical steps to manage them from day one).
What Is A Non-Executive Director (And How Are They Different)?
A non-executive director is a director who sits on the board but is not involved in the day-to-day management of the business.
In other words, they're there to provide governance, oversight, and independent judgement - not to run the operations like a CEO, COO, or general manager.
This "non-executive" label is about function, not whether the director is legally responsible. Under the Companies Act 1993, a director's core duties apply regardless of whether they're executive or non-executive.
It can help to think of it like this:
- Executive director: involved in management (often also an employee), and also sits on the board.
- Non-executive director: sits on the board, provides oversight and strategy input, but doesn't run day-to-day operations.
If you're weighing up the right board mix for your business, it's also worth understanding the executive vs non-executive director distinction so expectations are clear from the outset.
Important: Some startups use "advisory boards" and call members "advisors" or "board members" informally. That can be helpful - but if someone is actually appointed as a director (or starts acting like one), legal duties can attach even if you didn't intend it.
Why SMEs And Startups Appoint A Non-Executive Director
For small businesses and startups, a non-executive director is often brought in for one of three reasons:
1. Strategic Guidance Without Hiring A Full-Time Executive
Early-stage businesses usually need senior experience, but can't justify (or afford) another C-level salary. A non-executive director can contribute high-level strategic input without being on the payroll as a full-time operator.
2. Governance That Makes Investors And Partners More Comfortable
Whether you're raising capital, applying for funding, or entering a major partnership, good governance matters. Having a credible non-executive director can signal that your business takes risk management seriously and has independent oversight.
3. Accountability And Better Decision-Making
Many founders are excellent operators - but when you're moving fast, it's easy to miss blind spots.
A strong NED can:
- challenge assumptions (in a constructive way)
- help you track performance against goals
- ensure major decisions are documented properly
- identify legal/compliance gaps before they become disputes
That said, a non-executive director isn't a "rubber stamp". If you want the benefits, you need to give them enough visibility of what's actually happening in your business.
What Duties Does A Non-Executive Director Owe Under NZ Law?
In New Zealand, the main director duties come from the Companies Act 1993 and general law principles. These duties apply to every director - including a non-executive director.
Here are the duties that most commonly come up for SMEs and startups (in plain English).
Act In Good Faith And In The Best Interests Of The Company
Directors must act in good faith and what they believe to be the best interests of the company.
This can get tricky in SMEs and startups where:
- founders want to prioritise growth at all costs
- investors have different time horizons
- directors have relationships with particular shareholders
A director's duty is to the company itself - not to the founder who recruited them, not to the investor who nominated them, and not to a particular "side" in shareholder politics.
Exercise Care, Diligence And Skill
Directors are expected to act with the care, diligence, and skill that a reasonable director would exercise in the same circumstances.
For a non-executive director, this doesn't mean they must know everything happening day-to-day - but it does mean they can't be passive.
If something doesn't make sense, a NED should ask questions, request information, and push for proper reporting.
Use Powers For A Proper Purpose
Directors must use their powers (like approving share issues, appointing management, or signing off on significant contracts) for proper company purposes - not personal advantage or to unfairly benefit certain shareholders.
For example, issuing shares primarily to dilute someone, or approving related-party payments without proper process, can create serious legal exposure.
Avoid Conflicts Of Interest (And Manage Them Properly)
Conflicts aren't always avoidable in the SME world - especially if your non-executive director is an industry expert who sits on other boards, invests in startups, or consults to multiple businesses.
What matters is having a clear process for:
- disclosing conflicts early
- recording them in board minutes
- managing whether the director can vote on the issue
Many businesses formalise this with a Conflict Of Interest Policy (and board procedures that match your constitution and shareholders arrangements).
Health And Safety "Officer" Duties Can Apply Too
Directors are often treated as "officers" under the Health and Safety at Work Act 2015. Where that applies, it comes with a personal duty to exercise due diligence to ensure the company complies with health and safety obligations.
This is particularly relevant for SMEs in higher-risk sectors (construction, manufacturing, logistics, hospitality), but it matters for office-based businesses too - because psychosocial risks, fatigue, and workplace systems are increasingly part of the conversation.
Personal Liability Is A Real Risk
It's a common myth that a non-executive director has less liability because they're not running the business.
In practice, courts and regulators will still ask: did the director take reasonable steps, ask the right questions, and properly oversee the company?
If you're considering appointing a NED (or you've been asked to join a board), it's worth understanding when personal liability as a company director can arise - because "I wasn't involved day-to-day" is not a complete defence.
Key Legal Risks For SMEs And Startups (And How To Reduce Them)
Non-executive directors add value, but the structure around them needs to be right. Here are the legal risks we commonly see in SMEs and startups - and the practical ways to manage them.
Risk 1: Unclear Role = Confusion, Overreach, Or Lack Of Oversight
If you don't define what the non-executive director is there to do, one of two things usually happens:
- they get too involved in operations, undermining management (and blurring accountability), or
- they stay too distant, and don't provide real governance value (increasing risk if something goes wrong).
How to manage it: document the role, meeting cadence, reporting expectations, and boundaries. If the NED is also providing consulting services, separate those arrangements clearly with a contract (and manage conflicts properly).
Risk 2: Conflicts Of Interest And Related-Party Deals
In startups, non-executive directors might:
- be appointed by an investor
- have a stake in a supplier or partner
- run their own consulting business in the same industry
That's not automatically a problem - but undeclared or unmanaged conflicts can lead to allegations that directors failed in their duties, that decisions were biased, or that the company entered "sweetheart deals".
How to manage it: maintain a conflict register, use proper board minutes, and put clear rules in place around voting and information access. Strong governance documents also help, including a well-drafted Company Constitution.
Risk 3: "Founder Dominance" (NED Can't Get Accurate Information)
Here's a common scenario: you appoint a non-executive director to professionalise decision-making, but the founder team still makes major calls informally, outside meetings, without sharing complete information.
That can be dangerous for everyone:
- the company may take on risks without proper oversight
- the NED can't do their job properly
- board minutes don't reflect real decisions
How to manage it: set a culture early that "big decisions go through the board", and make sure reporting is regular and meaningful (financials, cashflow, pipeline, key contracts, compliance, and major risks).
Risk 4: Financial Distress And Insolvency-Related Decisions
When cash is tight, decisions get harder and time pressure increases. This is where director duties can become personal risk.
Examples include:
- continuing to trade when the company can't pay debts as they fall due
- taking on new obligations without a realistic plan to fund them
- making payments to certain creditors ahead of others (which can raise issues depending on the circumstances)
How to manage it: get timely financial reporting, record the reasoning for major decisions, and seek advice early (legal and accounting). If you're in distress, the earlier you address it, the more options you typically have.
Risk 5: "Shadow Director" Issues (When Advisors Start Acting Like Directors)
Sometimes SMEs try to avoid formal governance by calling someone an "advisor" - but then that person effectively makes director-level decisions or the founders follow their instructions.
This can create legal ambiguity and risk, including the possibility that someone is treated as a de facto or shadow director.
How to manage it: decide upfront whether you want a true non-executive director appointment or an advisory relationship, and document it properly either way.
What Legal Documents And Governance Steps Should You Put In Place?
A non-executive director relationship tends to work best when your core company documents are doing their job: defining authority, setting expectations, and reducing grey areas.
Depending on your structure and stage, here are the key legal building blocks to consider.
Shareholder Settings: Who Controls What?
If you have more than one shareholder (or you're bringing investors into the cap table), you'll usually want a Shareholders Agreement that covers things like:
- how directors are appointed/removed
- reserved matters (decisions requiring shareholder approval)
- fundraising rules and pre-emptive rights
- exit provisions and dispute resolution
This is especially important where a non-executive director is investor-appointed - because you want clarity on information rights, decision-making, and what happens if the relationship breaks down.
Director Appointment Paperwork And Board Resolutions
Don't rely on informal emails or verbal agreements.
When appointing a non-executive director, you'll generally want to ensure:
- the appointment is correctly approved (per your constitution/shareholders agreement)
- Companies Office records are updated
- board procedures are clear (meeting frequency, voting, minutes)
For many companies, it's also useful to have a consistent approach to documenting decisions, including using a Directors Resolution format where appropriate.
Access To Information And Confidentiality
Non-executive directors need enough information to do their job. But your business also needs to protect sensitive information - especially if the NED sits on other boards or works in the same industry.
Practical safeguards include:
- clear reporting packs (financials, KPIs, key risks)
- board confidentiality expectations
- careful handling of customer data and commercially sensitive material
If your business collects personal information (customer details, mailing lists, employee records), this is also a good time to sanity-check your privacy compliance - including having a fit-for-purpose Privacy Policy where needed.
Indemnities, Insurance, And Deeds Of Access
Many directors (including non-executive directors) will ask about protection like D&O insurance and indemnities.
While indemnities and insurance can't erase all risk, they're an important part of sensible governance - particularly for startups where risk is higher and decisions are made quickly.
Companies often use a Deed Of Access And Indemnity to document things like:
- access to company documents after leaving the board
- the scope of any indemnity (where legally permitted)
- insurance arrangements
This is one of those areas where templates can create false confidence - it needs to match your structure, constitution, and real risk profile.
Founder-Friendly Reminder: Your NED Can't Fix Broken Foundations
A non-executive director can add huge value - but they can't "govern" their way out of messy legal foundations.
If you're growing quickly, raising capital, hiring staff, or entering bigger contracts, it's often worth doing a legal check-in to make sure your governance is actually supporting your growth (not quietly undermining it). For some businesses, that's as simple as a targeted Legal Health Check so you can prioritise fixes without slowing down momentum.
Key Takeaways
- A non-executive director provides oversight and independent judgement, but they still have real legal duties under the Companies Act 1993.
- Non-executive directors can help SMEs and startups with strategy, governance, accountability, and investor confidence - but only if you give them clear visibility and defined responsibilities.
- Common legal risks include unclear role boundaries, conflicts of interest, poor information flow, informal decision-making, and higher exposure during financial distress.
- Good governance documents matter, including a clear constitution and (where relevant) a shareholders agreement that sets out director appointment rights and reserved matters.
- Director protection and practical governance processes (board minutes, resolutions, reporting packs) help reduce disputes and show that decisions were made responsibly.
- If you're unsure what your business needs, it's worth getting tailored legal advice early - it's much easier to fix governance at the start than during a dispute or fundraising.
Note: This article is general information only and isn't legal advice. Director duties and insolvency-related risks can depend heavily on your company's circumstances, so it's a good idea to get tailored legal and accounting advice if you're unsure.
If you'd like help appointing a non-executive director, updating your governance documents, or managing director duty risk, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


