Esha is a law graduate at Sprintlaw from the University of Sydney. She has gained experience in public relations, boutique law firms and different roles at Sprintlaw to channel her passion for helping businesses get their legals sorted.
- What Is An Import/Export Agreement (And Why Isn’t An Invoice Enough)?
When Do You Actually Need An Import/Export Agreement?
- 1. When You’re Making Repeated Orders Or Building A Long-Term Supply Relationship
- 2. When You’re Paying Upfront (Or Paying A Large Deposit)
- 3. When You’re Importing Under Your Own Brand (White Label / Private Label)
- 4. When The Value Or Risk Is High (Even If It’s A One-Off)
- 5. When You’re Using An Agent, Distributor, Or Offshore Middleman
- 6. When You’re Exporting And Need Clear Payment + Delivery Rules
Key Clauses To Include In An Import/Export Agreement
- Parties, Scope, And Product Description
- Pricing, Currency, Taxes, And Duties
- Delivery Terms, Risk, And Title
- Quality Control, Inspections, And Rejected Goods
- Compliance With Laws (NZ And Overseas)
- Warranties, Indemnities, And Liability Allocation
- Intellectual Property (IP) And Branding
- Dispute Resolution And Governing Law
- Key Takeaways
If you’re buying products from overseas, selling to international customers, or working with offshore manufacturers, it’s easy to assume a purchase order and an invoice will cover you.
But cross-border trade has a way of getting complicated fast - shipping delays, damaged goods, missing documents at the border, unexpected duties, foreign currency issues, and “who’s actually responsible for this?” moments.
This 2026 updated guide breaks down when you need an import/export agreement, what it should cover, and how to avoid the most common legal (and costly) traps when trading internationally.
What Is An Import/Export Agreement (And Why Isn’t An Invoice Enough)?
An import/export agreement is a contract that sets out the legal rules for an international trade relationship. Depending on your business model, it might be:
- a supply agreement with an overseas manufacturer or wholesaler
- a distribution agreement where you’re appointed to sell a supplier’s products in New Zealand (or overseas)
- a reseller agreement for buying stock and reselling under your own brand
- terms of sale for selling direct to overseas customers
- a freight/logistics arrangement (sometimes separate, sometimes bundled)
In practice, many businesses try to run international transactions on informal documents like quotes, invoices, purchase orders, email threads, or “standard terms” attached to an order confirmation.
Those documents can help, but they often don’t answer the big questions that matter when something goes wrong, like:
- When does risk pass - at the factory, at the port, or on delivery?
- Who pays shipping, insurance, duties, GST, customs broker fees, and quarantine costs?
- What happens if the goods don’t match specs, arrive late, or fail quality testing?
- What law applies if you have a dispute - New Zealand law or the supplier’s country?
- What happens if currency changes wipe out your margin?
A properly drafted agreement can reduce misunderstandings, make responsibilities clear, and give you enforceable options if the other side doesn’t do what they promised.
When Do You Actually Need An Import/Export Agreement?
Not every cross-border purchase needs a 30-page contract. But there are some clear situations where a tailored import/export agreement is less of a “nice-to-have” and more of a “protect yourself from day one” document.
1. When You’re Making Repeated Orders Or Building A Long-Term Supply Relationship
If you’re ordering regularly (monthly, seasonal, or on an ongoing basis), you’re not doing a one-off transaction anymore - you’re building a commercial relationship.
That’s when you’ll want clear rules around:
- pricing and price review mechanisms
- minimum order quantities (MOQs) and lead times
- forecasting and how binding your forecasts are
- quality assurance standards and acceptance testing
- what happens if either party wants to exit the relationship
This is often handled through a broader supply arrangement plus order-by-order purchase orders.
2. When You’re Paying Upfront (Or Paying A Large Deposit)
Upfront payment is common in international trade, especially with new suppliers. The risk is obvious: you pay, but the goods don’t show up, aren’t what you ordered, or can’t be sold.
An agreement can help by setting out milestones, inspection rights, documentary requirements, and what happens if goods fail checks. It can also address refunds, credits, and replacement stock.
3. When You’re Importing Under Your Own Brand (White Label / Private Label)
If your name is on the label, your customers will blame you if something goes wrong - even if the factory caused the issue.
When you’re bringing branded products into New Zealand, you’ll want strong protections around:
- product specifications and approved samples
- labelling and packaging compliance
- warranties around safety, performance, and defects
- product recalls and who pays
- intellectual property ownership (your designs, logos, packaging, and brand)
It’s also a good time to make sure your broader business terms are consistent with consumer expectations in New Zealand - for example, your online store Terms & Conditions and your returns position.
4. When The Value Or Risk Is High (Even If It’s A One-Off)
Sometimes it’s one shipment - but it’s expensive, time-sensitive, or critical to a product launch.
Examples include:
- importing equipment for a new premises
- your first major container shipment
- bulk stock for a seasonal sales period
- custom goods you can’t easily resell if they’re wrong
When the downside is significant, a proper agreement is a sensible form of risk management.
5. When You’re Using An Agent, Distributor, Or Offshore Middleman
Many businesses don’t deal directly with the manufacturer. You might use:
- a sourcing agent
- a trading company
- a distributor
- a commission-based sales agent overseas
That can work well, but the legal relationships can get murky. For example:
- Is the agent responsible for quality issues, or just introductions?
- Are you actually buying from the agent, or from the manufacturer?
- Who holds the IP and product files?
- Can the agent represent competing brands?
This is where documents like a Distribution Agreement or a clear commission/agency arrangement matter, so you know who owes you what.
6. When You’re Exporting And Need Clear Payment + Delivery Rules
If you’re exporting goods from New Zealand, your risks often shift to:
- getting paid on time (and what happens if you don’t)
- chargebacks or disputes if you sell online
- foreign laws around marketing claims and product compliance
- who arranges freight and export documentation
If you export business-to-business (B2B), an agreement can set out payment security, retention of title, and dispute resolution.
Key Clauses To Include In An Import/Export Agreement
The “right” clauses depend on what you’re importing/exporting and how your deal works. But in most cases, a solid import/export agreement should deal with the practical reality of international trade - not just generic contract wording.
Parties, Scope, And Product Description
This sounds basic, but it’s often where problems start. You want clarity on:
- who the legal parties are (including company numbers where possible)
- who is authorised to place orders
- what products are included (and whether variations are allowed)
- territory restrictions (if you’re distributing)
Pricing, Currency, Taxes, And Duties
International pricing often involves:
- foreign currency
- shipping costs that change over time
- duties/GST and customs-related charges
- incoterms (e.g. EXW, FOB, CIF, DDP)
A good agreement should set out:
- the currency you pay in and who bears conversion fees
- what’s included in the price (packaging, pallets, export paperwork)
- who pays duties and import GST
- how price increases can occur (and what notice is required)
Delivery Terms, Risk, And Title
Two of the most important concepts in import/export deals are:
- Risk: who wears loss/damage during shipping
- Title: who owns the goods at different stages
These are not always the same thing, and getting them wrong can lead to nasty surprises when something is lost at sea or stuck at a port.
Your agreement should address:
- incoterms and the exact point risk passes
- shipping and insurance responsibilities
- delivery timeframes and what counts as “late”
- what happens if a shipment is partially delivered
- retention of title (where relevant, especially if you’re selling B2B)
Quality Control, Inspections, And Rejected Goods
Quality issues are one of the most common sources of dispute in international trade - particularly for private label goods.
It helps to lock in:
- product specifications and reference samples
- inspection rights (pre-shipment, on arrival, or both)
- timeframes to notify defects
- whether you can reject goods, demand replacement stock, or claim a refund
- who pays return freight or disposal costs
If your products are being sold to consumers in NZ, you’ll also want your customer-facing promises to align with consumer law obligations (even if your supplier is overseas). This is where having clear Business Terms and warranty/refunds processes matters.
Compliance With Laws (NZ And Overseas)
Import/export agreements should deal with compliance obligations in a practical way, including:
- product safety requirements
- labelling requirements and language rules
- restricted or regulated goods
- sanctions and export controls (where relevant)
- anti-bribery expectations for intermediaries/agents
In New Zealand, you should also keep general commercial obligations in mind, like not making misleading claims when advertising products (under the Fair Trading Act 1986) and meeting customer rights that can’t be contracted out of in many consumer sales situations (under the Consumer Guarantees Act 1993).
Warranties, Indemnities, And Liability Allocation
This is the part that answers: “If something goes wrong, who pays?”
In an international supply chain, you may need to cover:
- supplier warranties (e.g. goods meet specs, are new, are compliant)
- indemnities for third party claims (e.g. IP infringement or product safety)
- limits on liability (and what cannot be limited)
- consequential loss exclusions (handled carefully)
- insurance requirements
It’s tempting to rely on a supplier’s “standard terms” here, but those terms are usually designed to protect them - not you.
Intellectual Property (IP) And Branding
If you’re exporting, importing private label goods, or using manufacturers to create custom designs, you should be crystal clear on who owns what.
Common IP issues include:
- your logo and brand assets
- packaging artwork and dielines
- product designs and custom moulds
- photos, marketing content, and instruction manuals
- confidential information like suppliers and pricing
If you’re dealing with offshore manufacturers, it’s often smart to back the commercial agreement with a separate Non-Disclosure Agreement, particularly before you share product plans, pricing models, or customer lists.
Dispute Resolution And Governing Law
When the other party is overseas, enforcement is always harder - and that’s exactly why the contract needs to be clear upfront.
Your agreement should cover:
- which country’s law applies (governing law)
- where disputes will be resolved (courts vs arbitration)
- process steps (negotiation period, mediation, escalation)
- language of the agreement (and which version prevails)
There isn’t a one-size-fits-all answer here. Sometimes the best commercial outcome involves compromise - but you should understand the risk you’re taking before you sign.
Common Import/Export Setups (And The Document That Usually Fits)
“Import/export agreement” isn’t always the name on the front page. The right document depends on how you’re trading.
You Import Stock To Resell In NZ
If you’re buying finished goods and reselling them (online or in-store), you’ll usually need:
- a supplier agreement (or supply terms) with the overseas supplier
- customer-facing terms (especially if you sell online)
If you sell via a website, your Terms & Conditions and shipping/returns settings should match how you actually operate and what you can reliably promise given international lead times.
You’re Appointed As An Exclusive NZ Distributor
If you’re the official NZ distributor for a foreign brand, a distribution agreement becomes critical. It should cover territory, exclusivity, minimum sales, marketing requirements, brand guidelines, and what happens when the relationship ends (including what happens to remaining stock).
You Export NZ Products To Overseas Retailers Or Wholesalers
If you export B2B, you’ll typically want clear terms around payment, delivery, product responsibility, and claims. Depending on the deal, this could be set out in supply terms or a broader sales contract.
You Use An Overseas Manufacturer To Make Your Product
If you’re manufacturing overseas, your agreement needs to cover specifications, QA, IP ownership, tooling, lead times, and what happens if the manufacturer stops supplying.
It’s also worth thinking about how you protect customer data if you’re handling overseas orders or using overseas fulfilment providers - that’s where your Privacy Policy and internal processes can’t be an afterthought.
Other Legal Issues To Think About When Importing Or Exporting
An import/export agreement is a big piece of the puzzle, but it’s not the only legal foundation you may need.
Consumer Law And Product Claims
If you sell to consumers in New Zealand, you’re generally responsible for making sure your products are:
- accurately described
- safe and fit for purpose
- backed by appropriate remedies if they fail
Even if your supplier caused the problem, your customer usually deals with you - not the factory overseas. That’s why the supplier agreement should push responsibility back upstream where appropriate.
Data, Payments, And Online Sales
Exporting often means selling online to customers in different time zones, using international payment platforms, and collecting personal information.
Make sure your checkout flows, marketing practices, and privacy settings reflect what you’re actually doing, especially if you run email marketing campaigns or use third-party logistics platforms.
Business Structure And Who Signs The Contract
If you’re importing significant volumes, your business structure matters. For example, if you’re operating as a company, you may have different liability outcomes compared to operating personally as a sole trader.
If you’re setting up (or restructuring) before scaling your import/export activity, it can be worth getting advice on your broader setup - including a Company Set Up if you want a separate legal entity for trading.
Financing Stock And Cashflow
Importing often ties up cash in stock that’s on the water for weeks. If you’re taking deposits, using trade finance, or borrowing from investors, your contracts should line up - especially around delivery promises and refund rights.
This is also where well-structured payment terms, late payment rights, and retention of title can make a real difference in protecting cashflow.
Key Takeaways
- You’ll usually need an import/export agreement when your international trade activity is ongoing, high value, involves upfront payments, or includes private label manufacturing where the risk sits with you.
- An invoice or purchase order often won’t cover the critical issues in cross-border trade, like when risk transfers, who pays duties and insurance, and what happens if goods are late or defective.
- Key clauses to get right include pricing and currency, delivery and incoterms, quality control and rejection rights, compliance obligations, warranties and indemnities, IP ownership, and dispute resolution.
- The “right” agreement depends on your model - importing stock to resell, acting as an exclusive distributor, exporting B2B, or using an overseas manufacturer all call for different contract structures.
- Import/export contracts should align with your NZ-facing obligations under consumer law and your operational realities (like lead times, shipping promises, and refunds).
- Don’t rely on generic templates or the other party’s standard terms - international supply chains are too risky to leave the legal foundations unclear.
If you’d like help putting the right import/export agreement in place (or reviewing a contract a supplier has sent you), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


