Selected cases

Court of Appeal of New Zealand · [2020] NZCA 549

Commerce Commission v Steel & Tube Holdings Limited

After guilty pleas to 24 Fair Trading Act charges, the Court of Appeal set total fines at $1.56 million.

Court of Appeal of New Zealand9 Nov 2020

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Quick read

  • A standards claim must be supported by the actual testing method, sample selection and certification chain.
  • Steel & Tube sold seismic reinforcing mesh as compliant with the relevant standard and independently tested when its testing process did not support those claims.

Use this to check

  • Tie each compliance claim to a named standard and current test evidence
  • Do not describe testing as independent unless it truly is
  • Control batch selection, record integrity and certificate scope

Decision snapshot

  1. What happened

    • Steel & Tube manufactured SE62 steel mesh used to reinforce concrete, including in earthquake-prone New Zealand.
    • It represented that the mesh complied with AS/NZS 4671 and had been independently tested.
    • The Commerce Commission case concerned 482 batches, about 480,000 sheets and roughly $24 million in sales.
    • The testing and certification process did not justify the representations, and the company pleaded guilty to 24 representative charges.
  2. What the court had to decide

    • What penalty was appropriate for widespread false or misleading compliance and independent-testing claims about an important construction product?
  3. What the court decided

    • The District Court imposed $1.885 million in fines and the High Court increased the total to $2,009,280.
    • The Court of Appeal reduced the aggregate penalty to $1.56 million while confirming the seriousness of the offending.
    • The Commerce Commission case is closed.

Practical impact

Practical read

  • A standards claim must be supported by the actual testing method, sample selection and certification chain.
  • Repeating a supplier or laboratory statement is not enough if the business has not checked that the evidence matches the precise claim made to customers.

Useful next steps

  • Tie each compliance claim to a named standard and current test evidence
  • Do not describe testing as independent unless it truly is
  • Control batch selection, record integrity and certificate scope
  • Stop sales claims when evidence is challenged
  • Treat technical marketing approval as a cross-functional responsibility

The product was sold for seismic construction use

SE62 mesh is reinforcing steel used in concrete. In a country with significant earthquake risk, claims about seismic grade and standards compliance carry obvious weight for builders, engineers and customers.

Steel & Tube represented that its mesh complied with AS/NZS 4671 and had been tested independently. Those claims turned technical evidence into a commercial assurance.

The testing process did not support the marketing

The Commerce Commission case found that the mesh had not been tested and shown to comply in the way represented, and the testing was not independent as claimed. Steel & Tube pleaded guilty to 24 charges under the Fair Trading Act.

The representative conduct covered 482 batches, about 480,000 sheets and sales of around $24 million. Scale mattered because the same unsupported assurance travelled through a large volume of product and into construction decisions.

Marketing claimEvidence question
Complies with AS/NZS 4671Were all required tests performed using the specified method?
Independently testedWho selected samples and controlled the test?
Seismic gradeDoes the technical evidence support that exact performance description?
Certified productWho certified what, for which batches and period?

Three courts considered the penalty

The District Court fined the company $1.885 million. The High Court increased that to $2,009,280. On the final appeal, the Court of Appeal set the aggregate fine at $1.56 million.

The changing total reflected legal questions about penalty method and proportionality. It did not turn the underlying conduct into a minor paperwork problem. The final amount remained substantial because the representations were repeated, commercially important and widespread.

How to build an evidence file for technical claims

Create the evidence before approving the claim. The file should identify the exact standard, edition, test method, sample, laboratory, result, certificate scope and expiry or review date. Marketing should quote only what that evidence proves.

Assign an owner to monitor changes in manufacturing, suppliers and standards. A valid test for one product or batch may not support a broader claim after the process changes.

Key points

  • Keep the complete report, not only a certificate image
  • Record who selected and handled samples
  • Match model, batch and manufacturing site to the tested product
  • Have technical staff approve the exact customer-facing wording
  • Set review dates for standards and certifications
  • Use a stop-sale and correction process when evidence is no longer reliable

Common questions

Did the case decide that every sheet of mesh was unsafe?

No. The charges concerned misleading representations about standards compliance and independent testing. The legal issue was whether the claims were substantiated, not a finding that every installed sheet failed in use.

Why were there 24 charges if many more sheets were sold?

They were representative charges covering repeated conduct across a much larger volume of production and sales.

Can a business rely on a test laboratory?

A competent laboratory is important, but the business should verify what was sampled, which method was used, what the report concludes and whether marketing says more than the report supports.

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