Business Law Library & Tracker
Advertising, Marketing & Promotions
Marketing claims, prices, promotions, endorsements and commercial messages.
Sources last reviewed 28 July 2026
Main law guides
157
Acts, regulations and codes worth reading first
Topics
60
Plain-English clusters
Published case explainers
96
Selected cases with a business lesson
Tracked updates
8
New, amended & reviewed
Plain-English explainers, not legal advice. Use the linked official source for section-level detail, and get advice for your situation.
Get legal helpMain laws
Main lawNew Zealand
Copyright Act 1994
1994 No 143
PriorityIn force4 practical checks · checked 13 June 2026
IP & Brand ProtectionContracts & CommercialAdvertising, Marketing & PromotionsCopyright, Software & Digital ContentLicences, Permits & Registrations
Main lawNew Zealand
Credit Contracts and Consumer Finance Act 2003
2003 No 52
PriorityIn force4 practical checks · checked 13 June 2026
Finance, Payments & SecurityConsumer Law & TradingAdvertising, Marketing & PromotionsFinancial Services, Credit & Payments
Main lawNew Zealand
Fair Trading Act 1986
1986 No 121
PriorityIn force4 practical checks · checked 13 June 2026
Consumer Law & TradingContracts & CommercialAdvertising, Marketing & PromotionsStandards, Accreditation & Certification
Main lawNew Zealand
Financial Markets Conduct Act 2013
2013 No 69
PriorityIn force4 practical checks · checked 13 June 2026
Finance, Payments & SecurityCompanies & StartupsAdvertising, Marketing & Promotions
Main lawNew Zealand
Human Rights Act 1993
1993 No 82
PriorityIn force4 practical checks · checked 13 June 2026
Employment & WorkplaceConsumer Law & TradingAdvertising, Marketing & PromotionsEquality, Discrimination & Accessibility
Main lawNew Zealand
Unsolicited Electronic Messages Act 2007
2007 No 7
PriorityIn force4 practical checks · checked 13 June 2026
Privacy & DataDigital & EcommerceAdvertising, Marketing & Promotions
Main lawNew Zealand
Smokefree Environments and Regulated Products Act 1990
1990 No 108
PriorityIn force10 practical checks · checked 28 July 2026
Regulatory ComplianceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsRecords, Reporting & NotificationsDisputes, Enforcement & RemediesEnvironmental Consents & WasteHospitality, Alcohol & GamblingStandards, Accreditation & Certification
Main lawNew Zealand
Equal Pay Act 1972
1972 No 118
PriorityIn force8 practical checks · checked 28 July 2026
Employment & WorkplaceRegulatory ComplianceEmployment Contracts & PoliciesAdvertising, Marketing & PromotionsEquality, Discrimination & AccessibilityStandards, Accreditation & Certification
Main lawNew Zealand
Gambling Act 2003
2003 No 51
PriorityIn force10 practical checks · checked 28 July 2026
Regulatory ComplianceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsDisputes, Enforcement & RemediesFinancial Services, Credit & PaymentsHospitality, Alcohol & Gambling
Main lawNew Zealand
Health Practitioners Competence Assurance Act 2003
2003 No 48
PriorityIn force10 practical checks · checked 28 July 2026
Regulatory ComplianceContractors & Worker StatusAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsHealthcare & Regulated ProfessionsTelecommunications, Media & Content
Main lawNew Zealand
Medicines Act 1981
1981 No 118
PriorityIn force10 practical checks · checked 28 July 2026
Food & Product ComplianceRegulatory ComplianceDirectors' Duties & GovernanceLiquidation & RestructuringAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsLicences, Permits & RegistrationsDisputes, Enforcement & RemediesHealthcare & Regulated ProfessionsImport, Export, Sanctions & CustomsStandards, Accreditation & Certification
Main lawNew Zealand
Sunscreen (Product Safety Standard) Act 2022
2022 No 4
PriorityIn force7 practical checks · checked 28 July 2026
Food & Product ComplianceRegulatory ComplianceAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsImport, Export, Sanctions & CustomsStandards, Accreditation & Certification
Main lawNew Zealand
Psychoactive Substances Act 2013
2013 No 53
PriorityIn force12 practical checks · checked 28 July 2026
Food & Product ComplianceRegulatory ComplianceWorkplace Health & SafetyAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsLicences, Permits & RegistrationsRecords, Reporting & NotificationsDisputes, Enforcement & RemediesEnvironmental Consents & WasteImport, Export, Sanctions & Customs
Main lawNew Zealand
Veterinarians Act 2005
2005 No 126
PriorityIn force5 practical checks · checked 28 July 2026
Regulatory ComplianceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsHealthcare & Regulated ProfessionsAnimals, Food & Agricultural Products
Main lawNew Zealand
Weights and Measures Act 1987
1987 No 15
PriorityIn force8 practical checks · checked 28 July 2026
Consumer Law & TradingRegulatory ComplianceAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsStandards, Accreditation & Certification
Main lawNew Zealand
Organic Products and Production Act 2023
2023 No 14
PriorityIn force8 practical checks · checked 28 July 2026
Food & Product ComplianceRegulatory ComplianceAdvertising, Marketing & PromotionsRecords, Reporting & NotificationsDisputes, Enforcement & RemediesImport, Export, Sanctions & CustomsStandards, Accreditation & Certification
Main lawNew Zealand
Kiwifruit Industry Restructuring Act 1999
1999 No 95
PriorityIn force5 practical checks · checked 28 July 2026
Regulatory ComplianceDirectors' Duties & GovernanceLiquidation & RestructuringAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsImport, Export, Sanctions & CustomsAnimals, Food & Agricultural Products
Main lawNew Zealand
Major Events Management Act 2007
2007 No 35
PriorityIn force7 practical checks · checked 28 July 2026
IP & Brand ProtectionRegulatory ComplianceDirectors' Duties & GovernanceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsCharities, Clubs & Member GovernanceTransport, Shipping & LogisticsTelecommunications, Media & Content
Main lawNew Zealand
Registered Architects Act 2005
2005 No 38
PriorityIn force9 practical checks · checked 28 July 2026
Construction & TradesRegulatory ComplianceDirectors' Duties & GovernanceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsImport, Export, Sanctions & CustomsWorkplace Investigations & MisconductStandards, Accreditation & Certification
Main lawNew Zealand
Flags, Emblems, and Names Protection Act 1981
1981 No 47
PriorityIn force10 practical checks · checked 28 July 2026
IP & Brand ProtectionRegulatory ComplianceAdvertising, Marketing & PromotionsCharities, Clubs & Member GovernanceImport, Export, Sanctions & Customs
Main lawNew Zealand
Digital Identity Services Trust Framework Act 2023
2023 No 13
PriorityIn force6 practical checks · checked 28 July 2026
Digital & EcommerceRegulatory ComplianceDirectors' Duties & GovernanceAdvertising, Marketing & PromotionsDisputes, Enforcement & RemediesDigital Identity & Electronic TransactionsStandards, Accreditation & Certification
Main lawNew Zealand
Films, Videos, and Publications Classification Act 1993
1993 No 94
PriorityIn force9 practical checks · checked 28 July 2026
Digital & EcommerceRegulatory ComplianceAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsRecords, Reporting & NotificationsTelecommunications, Media & Content
Main lawNew Zealand
Valuers Act 1948
1948 No 63
PriorityIn force7 practical checks · checked 28 July 2026
Finance, Payments & SecurityRegulatory ComplianceDirectors' Duties & GovernanceAdvertising, Marketing & PromotionsLicences, Permits & RegistrationsDisputes, Enforcement & RemediesWorkplace Investigations & Misconduct
Cases
High Court of New Zealand[2024] NZHC 71328 Mar 2024
Commerce Commission v Viagogo AG
A marketplace is responsible for the impression created by the whole customer journey. A technical disclosure, refund policy or later fee breakdown may not correct...
Consumer Law & TradingDigital & EcommerceContracts & CommercialAdvertising, Marketing & PromotionsDebt Recovery, Guarantees & SecurityDisputes, Enforcement & Remedies
Employment Court of New Zealand[2023] NZEmpC 2171 Dec 2023
MGK Homes Ltd v Yoon
Employers must be careful when ending an employment relationship, especially with migrant workers. If an employee is dismissed without proper process or...
Employment & WorkplaceRegulatory ComplianceWages, Leave & PayrollDismissal, Redundancy & GrievancesLiquidation & RestructuringAdvertising, Marketing & PromotionsDisputes, Enforcement & RemediesImport, Export, Sanctions & CustomsMigrant Workers & Labour Hire
Employment Court of New Zealand[2022] NZEmpC 21730 Nov 2022
Karunanayake v FED
Employers cannot avoid minimum employment obligations by simply labelling a worker as a contractor or offering commission-only pay. If the working relationship fits...
Employment & WorkplaceRegulatory ComplianceContractors & Worker StatusWages, Leave & PayrollAdvertising, Marketing & PromotionsProduct Safety, Labelling & RecallsPayroll Deductions & Minimum StandardsStandards, Accreditation & Certification
Supreme Court of New Zealand[2006] NZSC 1729 Mar 2006
Telecom Mobile Limited v The Commerce Commission
Read this case as a lesson in sales design, not as a current compliance manual. The durable point is that courts will look closely at when and where the customer...
Advertising, Marketing & PromotionsDisputes, Enforcement & Remedies