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New Zealand Act

Medicines Act 1981

The Medicines Act 1981 is an important New Zealand compliance law for businesses dealing with medicines and some related regulated products.

In forceNew ZealandPlain-English guide10 practical checks

Plain-English explainers, not legal advice. Use the linked official source for section-level detail, and get advice for your situation.

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Quick read

  • The Medicines Act 1981 can affect far more than pharmaceutical manufacturers.
  • If your business imports, makes, packs, labels, stores, wholesales, sells, supplies, administers or advertises a product with a therapeutic purpose, this Act may become relevant.

Likely relevant if

  • Importers bringing medicines into New Zealand
  • Manufacturers, packers and labellers of medicines
  • Pharmacies and pharmacy operators

Check first

  • Check whether your product falls within a category regulated by the Act, such as a medicine, new medicine, prescription medicine, restricted medicine, medical device or related product.
  • If you manufacture, wholesale, pack medicines or operate a pharmacy, hold the required licence under the Act.
  • Do not sell or supply a new medicine unless the required consent pathway under the Act has been satisfied.

What this Act covers

The Medicines Act 1981 is a New Zealand Act about the manufacture, sale and supply of medicines, medical devices and related products. Its long title says it consolidates and amends the law relating to those areas.

For a business owner, the practical point is that this Act can affect the whole product journey. It may matter when you design a product, import it, label it, store it, advertise it, sell it, supply it or administer it.

The Act is administered by the Ministry of Health. It also works with regulations, notices, schedules and other instruments made under the Act, so the Act is the starting point rather than the only document you may need to check.

Key points

  • Definitions and product categories
  • Licensing for certain businesses and activities
  • Restrictions on sale or supply of new medicines
  • Retail sale and supply controls
  • Advertising and branding rules
  • Packaging, containers, records, custody, storage and delivery
  • Enforcement powers, offences and appeals

Who is in scope

The Act can apply to a wide range of businesses. It is not limited to businesses that physically manufacture medicines. It can also catch businesses that import, pack, label, wholesale, retail, advertise, administer or otherwise deal with regulated products.

The interpretation section is detailed. It includes meanings for medicine, new medicine, prescription medicine, restricted medicine, medical device, therapeutic purpose and business. The Act also includes concepts such as herbal remedy, related product and animal remedy.

The definition of business is broad. It includes a professional practice and any activity carried on for reward. That means clinics and other health service businesses should not assume they are outside the Act just because they are service-based.

Scope points

  • Importers and parallel import businesses
  • Manufacturers and contract manufacturers
  • Packers, relabellers and repackaging businesses
  • Wholesalers and distributors
  • Pharmacy operators
  • Retailers and online sellers
  • Clinics and other health service providers
  • Marketing teams, agencies and brand owners advertising regulated products

Product categories that trigger the Act

Your first compliance question is usually classification. The Act contains detailed definitions, and your own marketing label is not decisive. A product may fall within the Act because of what it is, what it is intended to do, or what you say it does.

The Act separately addresses medicines, new medicines, prescription medicines, restricted medicines and medical devices. It also deals with related products and includes exemptions for some situations, including specific exemptions relating to herbal remedies, practitioners, pharmacists, veterinarians, clinical trials and some other categories.

The meaning of therapeutic purpose matters. If your product claims point to curing, treating, preventing, diagnosing or otherwise affecting a condition, that can be a strong signal that medicines compliance needs checking.

Practical sense check

  • Check the ingredients or composition
  • Check the intended use of the product
  • Check whether the product may be a new medicine
  • Check whether it may be a prescription, restricted or pharmacy-only medicine
  • Check whether it may instead be a medical device or related product
  • Check whether any exemption in the Act may apply to your situation
  • Check your website, packaging and sales script for therapeutic claims

Everyday trigger points for business

Many businesses meet this Act through ordinary commercial decisions rather than a formal regulatory project. The trigger can arise well before first sale.

For example, importing stock, changing a formulation, relabelling a product, moving into wholesale supply, or rewriting ad copy can all change your compliance position. A product that was sold one way overseas may be treated differently in New Zealand.

Because of that, it is sensible to build a legal check into product launch and change management. Do not wait until stock is on the water or marketing is live.

Practical sense check

  • Before first import into New Zealand
  • Before first retail or wholesale sale
  • Before changing ingredients or formulation
  • Before changing labels, packaging or instructions
  • Before changing website copy or advertising claims
  • Before supplying through pharmacies, clinics or other regulated channels
  • Before using a third party to pack, store or relabel medicines

Licences, consents and classification powers

The Act uses several different control tools. Businesses should keep them separate because one does not automatically satisfy another.

First, the Act states that manufacturers, wholesalers, packers of medicines, and operators of pharmacies are to be licensed. The Act then sets out applications for licences, grant of licences, effect and duration of licences, display of licences and the register of licences.

Second, the Act restricts the sale or supply of new medicines. It includes application pathways for the Minister's consent, including consent by verification, and also provides for provisional consent in some cases.

Third, medicines can be classified under the Act. The contents list confirms powers around classification, including section 106, which allows the Minister to classify medicines by notice in the Gazette.

Key points

  • A business licence and a product consent are different questions
  • A licence may be needed because of what your business does
  • A consent may be needed because of what the product is
  • Classification affects who can sell or supply the medicine and in what way
  • Regulations can add more detailed requirements about applications, information, forms, fees and conditions

Sale, supply and use restrictions

The Act does more than regulate entry to market. It also controls how medicines are sold, supplied and used after that point.

The contents list shows provisions on sale of medicines by retail, administering prescription medicines, restrictions on possession of prescription medicines, restrictions on supply to particular persons, and powers of the Minister to prohibit prescribing and related conduct.

There is also a specific section on restrictions on sale of medical devices. That means businesses should not assume that once a product is in New Zealand it can be supplied through any channel or to any customer without further limits.

Not every restriction applies to every business. The exact rules depend on the product category, its classification, whether an exemption applies, and what your business is actually doing with the product.

Practical sense check

  • Check whether the product can be sold by retail at all
  • Check whether only certain people can prescribe, administer or supply it
  • Check whether there are restrictions tied to the medicine's classification
  • Check whether there are limits on supply to particular persons
  • Check whether any exemption you rely on has conditions or reporting duties

Advertising, branding and labels

The Act has a dedicated Part on medical advertisements. It includes restrictions on advertisements, further restrictions on advertisements, a requirement that advertisements contain the true name of the advertiser, and a rule on misleading branding.

The Act also deals with containers and packages of medicines, and it gives regulation-making powers over labels, package appearance and required label content. For many businesses, this is where risk appears first because marketing often moves faster than product compliance review.

Advertising issues can arise on websites, social media, brochures, conference material, packaging and point-of-sale material. Claims should be checked at the same time as classification, not after the campaign is approved internally.

Practical sense check

  • Review product claims before publishing ads or web copy
  • Check whether the advertiser is correctly identified where required
  • Check whether branding could mislead about the product's nature or status
  • Review labels, containers and package presentation before printing
  • Keep version control and approval records for marketing and artwork changes

Records, specifications, storage and reporting

The Act includes practical operational controls, not just approval rules. It contains provisions on records, custody of medicines, storage and delivery of medicines, and containers and packages.

It also places a duty on importers and manufacturers to report untoward effects of medicines. In addition, importers and manufacturers must have and produce specifications of medicines.

These duties matter in day-to-day operations. If your business uses a warehouse, third-party logistics provider, contract packer or relabelling service, your compliance system should cover handling and documentation as well as legal status.

Key points

  • Maintain medicine specifications where the Act requires them
  • Keep records that match how stock is received, stored, moved and supplied
  • Check custody arrangements across the supply chain
  • Review storage and delivery processes for product integrity risks
  • Have a process for reporting untoward effects if you are an importer or manufacturer

Imports and enforcement

The Act gives officers significant enforcement powers. This is especially important for importers.

Where an officer takes a sample from an imported consignment reasonably believed to be a medicine, the officer must notify the importer. An officer may direct Customs to detain the rest of the consignment until analysis or examination is completed.

The goods may sometimes be moved to a specified place at the importer's expense if the importer gives a written undertaking to detain them while results are obtained or examination is completed.

If, after analysis or examination, an officer reasonably believes the consignment does not comply with the Act or regulations, the officer may seize and detain the goods, order them returned outside New Zealand at the importer's expense, or release them subject to conditions, including relabelling conditions.

Key points

  • Officers can take samples from imported consignments
  • Customs can be directed to detain the remainder of the consignment
  • Importers may need to give written undertakings if goods are moved for detention elsewhere
  • Non-compliant goods may be seized, returned overseas or conditionally released
  • Conditions can include replacing labels on packages

The Act also includes powers to require information, seize and detain articles, and deal with obstruction and false statements. It contains evidential rules too. For example, in a prosecution, the contents of a container are presumed to conform with the description on its label until the contrary is proved.

That makes accurate labels and good records commercially important. If there is a dispute, weak documentation can make the position harder to defend.

Checks to do before relying on this Act for your product

This Act is detailed and product-specific. The right compliance answer depends on both the product category and the business activity. Before relying on a high-level summary, work through the exact trigger points that apply to your product.

In practice, most businesses should check the Act itself, any relevant regulations, any current classification instruments, and the exact pathway they are using for import, manufacture, sale, supply or advertising.

Sense check

  • Identify the exact product category under the Act
  • Identify each business activity you carry on, such as import, packing, wholesale, retail, administration or advertising
  • Check whether a licence is required for that activity
  • Check whether the product is a new medicine and whether Ministerial consent is needed
  • Check whether any exemption applies and what conditions attach to it
  • Check sale and supply restrictions linked to classification
  • Check labels, packaging and advertising together
  • Check recordkeeping, specifications, storage and reporting duties
  • Check whether regulations or notices add more detailed requirements

Dates and current status

The Act is in force. The official consolidated version states it is the latest version as at 19 November 2025.

The Act received assent on 23 October 1981. Section 1 notes that the Act came into force on a date appointed by Order in Council, and the official note states that the Act, except section 21(1)(a), was brought into force on 1 August 1984 by the Medicines Act Commencement Order 1984.

The Act has been amended many times. If your business is working on a live product launch or import, check the current version and any relevant secondary legislation before acting.

Common questions

Does the Medicines Act 1981 only apply to pharmacies?

No. The Act can also affect importers, manufacturers, packers, wholesalers, clinics, online sellers, retailers and advertisers. If your business deals with a product that may be a medicine, or makes therapeutic claims about a product, the Act may apply even if you do not operate a pharmacy.

What is the first thing a business should check under this Act?

Start with classification. Check whether the product is a medicine, a new medicine, a prescription medicine, a restricted medicine, a medical device, a related product, or something outside those categories. That answer affects what approvals, licences, sale restrictions and advertising rules may apply.

Do all businesses under the Act need a licence?

No. Licensing depends on the activity. The Act states that manufacturers, wholesalers, packers of medicines, and operators of pharmacies are to be licensed. Other businesses may still have important obligations even if they do not need that particular type of licence.

Can advertising trigger medicines compliance issues?

Yes. Advertising can be a major trigger point. The Act contains a dedicated Part on medical advertisements, including restrictions on advertisements, further restrictions, a requirement that advertisements contain the true name of the advertiser, and rules on misleading branding.

What can happen to imported goods at the border?

An officer may take a sample from an imported consignment reasonably believed to be a medicine, notify the importer, and direct Customs to detain the rest while analysis or examination is completed. If the goods are believed not to comply, the officer may seize and detain them, order them returned outside New Zealand at the importer's expense, or release them subject to conditions, including relabelling conditions.

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