Alex is Sprintlaw's co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
- What Is A Limitation Of Liability Clause In Commercial Contracts?
- Why Do Small Businesses Need A Limitation Of Liability Clause?
Examples Of Limitation Of Liability Clause Wording (Commercial Contracts)
- Example 1: Liability Cap Tied To Fees Paid
- Example 2: Fixed Dollar Cap
- Example 3: Excluding Consequential / Indirect Loss
- Example 4: Carve-Outs (What You Can’t Or Won’t Limit)
- Example 5: Higher Cap For Confidentiality Or Data Breach Events
- Example 6: Time Bar (Shortening The Claim Window)
- Example 7: Limiting Liability To Re-Performance Or Refund (Service Remedy Model)
- Key Takeaways
If you’re running a small business, signing commercial contracts is part of everyday life. You might be onboarding new customers, engaging suppliers, working with contractors, or rolling out a new product or service.
One clause that often makes business owners pause is the limitation of liability clause. It can feel “too legal”, but it’s actually one of the most practical risk-management tools you have.
In this guide, we’ll break down how a limitation of liability clause in commercial contracts typically works in New Zealand, what to watch out for, and (most importantly) provide clear, copy-style examples you can use as a starting point when discussing terms with a lawyer.
Quick note before we start: limitation clauses need to match your real-world risk, your pricing, and the laws that apply to your business. Treat the examples below as templates for discussion, not as “copy and paste and hope for the best”.
What Is A Limitation Of Liability Clause In Commercial Contracts?
A limitation of liability clause is a contract term that sets boundaries around what one party must pay (or is responsible for) if something goes wrong.
In a small business context, it’s usually trying to answer questions like:
- If your customer suffers a loss because of an issue with your service, what losses are you responsible for (and what losses are you not responsible for)?
- Is there a cap on how much you could owe?
- Are some categories of loss excluded altogether (like loss of profits or indirect loss)?
- Does liability differ depending on whether the claim is in contract, negligence, or another legal claim?
Most limitation clauses have three moving parts:
- What you’re limiting (for example, negligence, breach of contract, misrepresentation, statutory claims to the extent permitted).
- How you’re limiting it (a liability cap, excluding types of loss, time limits, or a mix of these).
- What you’re not limiting (for example, fraud, wilful misconduct, non-excludable obligations under New Zealand law).
It’s common to see limitation language included inside a broader Service Agreement (especially for project-based or ongoing services), or sometimes embedded in terms and conditions for online or repeat customers.
Why Do Small Businesses Need A Limitation Of Liability Clause?
Even when you do everything right, business disputes happen. A limitation clause is there to keep a bad situation from becoming business-ending.
Here are a few very real scenarios we see in practice:
- You supply services (marketing, IT, consulting, trades, design) and a client alleges your work caused them financial loss.
- You sell products and a customer claims defects or property damage.
- You operate a platform or online business and someone alleges downtime, data issues, or errors caused them lost sales.
- You’re relying on third parties (suppliers, couriers, software providers) and something outside your control causes delays or losses.
Without a properly drafted limitation clause, you may be exposed to:
- liability that is wildly disproportionate to the fees you charged
- claims for “ripple effect” losses (like lost profits, lost contracts, reputational loss)
- long-running disputes about what types of damages are recoverable
When your contract is clear about risk allocation, it’s easier to price your services, decide what insurance you need, and handle disagreements early before they escalate.
Are Limitation Of Liability Clauses Enforceable In New Zealand?
Often, yes - but not always in the way people assume. In New Zealand, enforceability depends on a mix of:
- how the clause is drafted
- what kind of contract it is (business-to-business vs consumer)
- how the contract was presented and agreed
- what laws apply (and whether they allow contracting out)
1) Make Sure The Contract Is Actually Binding
Before a limitation clause can protect you, you need a contract that’s properly formed (clear terms, acceptance, etc). If you’re unsure what makes an agreement enforceable, it’s worth grounding yourself in what makes a contract legally binding - because a “good limitation clause” won’t help if the whole arrangement is shaky.
2) Consumer vs Business Contracts (CGA And FTA Issues)
If you’re contracting with consumers, you need to be careful. The Consumer Guarantees Act 1993 (CGA) can apply and can limit your ability to exclude liability.
If you’re contracting with another business, there may be more flexibility - including, in some situations, the ability to contract out of the CGA (but it must be done correctly and only where the CGA allows it).
Separately, the Fair Trading Act 1986 matters in both B2C and B2B settings. You generally can’t “contract your way out” of misleading or deceptive conduct. If your marketing or sales representations are sloppy, a limitation clause might not save you.
3) Unfair Contract Terms Risk (Especially For Standard Form B2B)
If you use standard terms (especially “take it or leave it” terms) with consumers, you need to consider New Zealand’s unfair contract terms regime.
For business-to-business contracts, unfair contract terms protections can still be relevant in some cases - particularly for standard form contracts with small businesses. Whether those rules apply depends on factors like who you’re contracting with and the contract value threshold.
This is one reason it’s smart to sanity-check your terms against the principles behind unfair contract terms rather than copying what “sounds normal” online.
4) Exclusions Must Be Clear And Brought To The Other Party’s Attention
Courts tend to interpret exclusion/limitation language strictly. If the clause is vague, internally inconsistent, or buried somewhere unexpected, you can run into enforceability issues.
At a practical level, you want the clause to be:
- clear (plain English where possible)
- specific about what’s excluded/limited
- consistent with the rest of the contract (warranties, indemnities, scope, fees)
If you’re trying to exclude certain risks entirely, that’s usually treated as an exclusion clause issue - and the drafting needs to be tight.
Examples Of Limitation Of Liability Clause Wording (Commercial Contracts)
Below are example clauses commonly used in New Zealand commercial contracts. They’re written in a way that’s easy to discuss with the other side and then tailor with your lawyer.
Tip: Wherever you see square brackets like [insert amount], that’s where you would customise to your deal.
Example 1: Liability Cap Tied To Fees Paid
This is one of the most common approaches for service providers.
When this can make sense: ongoing services, subscriptions, retainers, or when your risk should reasonably track the value of recent fees.
Common negotiation point: the “lookback period” (3 months vs 12 months), and whether the cap is “fees paid” or “fees payable”.
Example 2: Fixed Dollar Cap
A fixed cap can be easier for both parties to understand upfront.
When this can make sense: fixed-scope projects, one-off engagements, or where you’ve priced risk into the project fee.
Practical tip: Make sure the cap matches your insurance position. If your cap is higher than your cover, you’re still exposed.
Example 3: Excluding Consequential / Indirect Loss
Businesses often want to exclude losses that are “downstream” or hard to quantify.
Watch out: terms like “consequential loss” can be argued about. It’s often better to list specific excluded categories (like above) so there’s less room for debate.
Example 4: Carve-Outs (What You Can’t Or Won’t Limit)
Most well-drafted limitation clauses include carve-outs. These reduce the risk of the clause being attacked as unreasonable, and they clarify the “non-negotiables”.
Why this matters: If your clause looks like it’s trying to avoid all accountability, it can create enforceability risk and damage trust during negotiations.
Example 5: Higher Cap For Confidentiality Or Data Breach Events
Sometimes you’ll want different caps for different obligations - especially confidentiality and privacy.
When this can make sense: when you handle valuable business information, sensitive data, or trade secrets, and the other party wants reassurance.
Related issue: if your business collects personal information, your broader compliance position under the Privacy Act 2020 matters too - limitation drafting should align with how you actually manage data.
Example 6: Time Bar (Shortening The Claim Window)
A time bar clause doesn’t reduce the size of liability, but it reduces the duration of risk.
When this can help: where issues should be identified quickly (for example, deliverables, defects in services, or milestone-based work).
Be careful: time bars aren’t always appropriate, and enforceability can depend on the context and the wording (including whether the time limit is reasonable and whether it conflicts with any statutory rights). Tailoring matters.
Example 7: Limiting Liability To Re-Performance Or Refund (Service Remedy Model)
Sometimes you want the remedy to be practical rather than a fight about damages.
When this can make sense: if you can reasonably fix problems quickly and you want to avoid arguments about financial loss claims.
Important: how this interacts with warranties is critical. If you’re providing warranties or dealing with product/service guarantees, align this with your broader position on warranties in NZ law.
How Do You Choose The “Right” Liability Limit For Your Business?
A limitation clause isn’t just legal wording - it’s a business decision. If you set it too low, customers may walk. If you set it too high, you might be taking on risks you can’t afford.
Here are practical factors we usually work through with small businesses:
1) What’s The Realistic Worst-Case Scenario?
Ask yourself: if something goes wrong, what harm could it cause?
- purely financial loss for the customer?
- property damage?
- personal injury risk (higher stakes)?
- business interruption or lost revenue claims?
If you’re exposed to higher-stakes risk (for example, safety-critical services), you may need a higher cap and tighter operational controls.
2) What Are You Getting Paid?
A common (and commercially reasonable) principle is: liability should be proportionate to fees.
If you’re charging $2,000 for a small project, unlimited liability simply isn’t realistic - one dispute could wipe out months of profit.
3) What Does Your Insurance Cover?
Insurance isn’t a replacement for good contract drafting, but it should match your liability profile.
Check:
- the type of cover (professional indemnity, public liability, cyber, etc.)
- exclusions
- your policy limit
- excess amounts
Then ensure your contract doesn’t accidentally accept liability beyond what your policy will respond to.
4) Are You Using The Right Contract Structure?
If you deliver repeat services, you might need a master agreement (with the limitation clause baked in) plus statements of work for each project. If you’re not sure what structure fits, getting advice on a Master Services Agreement approach can make negotiations smoother and more consistent across customers.
5) Does The Clause Match The Rest Of Your Contract?
This is where small businesses often get caught out: the limitation clause says one thing, but another clause quietly undermines it.
For example:
- An indemnity clause that effectively creates unlimited liability.
- Warranty wording that promises outcomes you can’t control.
- A scope section that’s vague, creating arguments about what you were meant to deliver.
Limitation clauses work best when the whole contract tells a consistent story about responsibilities and risk.
Common Mistakes To Avoid With Limitation Of Liability Clauses
There are a few patterns we see when business owners try to DIY their limitation wording.
1) Using A Generic Template That Doesn’t Match NZ Law
Online templates are often written for other countries and don’t reflect New Zealand’s consumer and fair trading settings. Even within NZ, enforceability can change depending on whether your customer is a consumer or another business.
2) Trying To Exclude “Everything”
If your clause looks like you’re trying to avoid all responsibility (even for things you clearly control), it can backfire in negotiations and may increase the risk of challenge later.
3) Forgetting That You Still Have To Deliver What You Promised
A limitation clause doesn’t give you a free pass to underdeliver. Your best protection is still a clear scope, good processes, and managing expectations from day one.
4) Not Making The Clause Visible At The Point Of Contracting
If you run an online business, or you quote and then later send terms, the timing matters. You want the limitation clause clearly incorporated before work starts - not introduced after the fact.
This is where solid Business Terms and a consistent onboarding process can save you headaches later.
Key Takeaways
- A limitation of liability clause in commercial contracts helps cap and manage your risk if a dispute arises, keeping liability proportionate to your fees and business reality.
- In New Zealand, limitation clauses are often enforceable, but they must be clearly drafted and must not try to exclude liability that can’t legally be excluded (especially in consumer contexts).
- Good limitation clauses usually combine: a liability cap, exclusions for certain categories of loss (like loss of profit), and sensible carve-outs (like fraud and non-excludable legal obligations).
- The “right” liability cap depends on your worst-case risk, your pricing, your insurance, and how the rest of your contract (warranties, indemnities, scope) is written.
- Avoid copy-paste templates - limitation clauses need to be tailored to your services, customer base, and NZ legal requirements.
If you’d like help drafting or reviewing a limitation of liability clause for your commercial contracts (or tightening up your terms so they actually match how you do business), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.








