Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’ve ever read a set of business terms and thought, “Hang on - can they really just change that whenever they want?”, you’ve probably come across a clause saying someone “reserves the right” to do something.
This kind of wording shows up everywhere in commercial agreements - from service contracts and supplier terms, to website terms, pricing documents, and ongoing customer relationships. And while it can be a useful risk-management tool for your business, it can also create real problems if it’s drafted too broadly (or used in a way that isn’t fair).
Below, we’ll break down what a “reserving the right” clause is, what it’s trying to achieve, when it’s likely to be enforceable in New Zealand, and how to use it properly in your own commercial agreements.
What Is A Reserving The Right Clause (And Why Do Businesses Use It)?
A “reserving the right” clause is a contract term where one party states they “reserve the right” to do something in the future.
In plain English, it’s a way of saying:
- “We may do X later.”
- “We can choose to do Y if certain circumstances happen.”
- “We’re not waiving our rights, even if we don’t enforce them immediately.”
From a small business perspective, this type of clause is usually included to keep your options open and reduce the risk of being “locked in” if things change. For example, you might want the right to:
- update your pricing;
- change your service features;
- pause or refuse service if a customer breaches your terms;
- charge interest on overdue invoices;
- recover enforcement costs;
- vary timelines due to supply chain delays;
- assign or subcontract parts of the work.
This is especially common in ongoing commercial relationships - for example, where you provide services monthly, sell to customers repeatedly, or operate a platform where you need to update rules as you grow.
If you’re building or updating your Terms of Trade, reserving rights can be a practical way to cover real-world situations without rewriting a new contract every time something changes.
Common Types Of “Reserve The Right” Wording In Commercial Contracts
Not all reserving the right clauses do the same job. In practice, they usually fall into a few categories.
1) Reserving The Right To Vary Terms (Including Pricing)
This is often the most sensitive type. It might look like:
- “We reserve the right to amend these terms at any time.”
- “We reserve the right to change our fees by giving 30 days’ notice.”
- “We reserve the right to update our service inclusions.”
These clauses can be legitimate, but they need to be handled carefully. If you try to change core commercial terms without proper notice or without giving the other party any meaningful choice, you can create enforceability issues and customer disputes.
2) Reserving The Right To Enforce (Even If You Don’t Enforce Immediately)
This is sometimes called a “no waiver” concept and is usually designed to prevent an argument like:
“You let it slide last time, so you can’t enforce it now.”
For example, if you don’t charge late fees every time, or you tolerate minor breaches occasionally, you may still want the right to enforce your contract later.
This kind of reserving language is common in a Service Agreement or ongoing supply arrangement, because commercial relationships don’t always run perfectly in practice.
3) Reserving The Right To Suspend, Refuse, Or Terminate Services
These clauses usually link to risk events such as non-payment, misuse, or breach of contract. For example:
- “We reserve the right to suspend the services if invoices are overdue.”
- “We reserve the right to refuse service where a customer breaches our policies.”
- “We reserve the right to terminate for serious breach.”
These can be very important for cashflow and risk control - but (as always) they should be consistent with the rest of the contract and used fairly.
4) Reserving The Right To Subcontract Or Assign
If your business is scaling, you might want flexibility to:
- bring in subcontractors;
- transfer the contract to a related company;
- sell your business and transition customer contracts.
Depending on the arrangement, the other party may expect to approve assignment or subcontracting - so the “reserve the right” wording needs to match the commercial reality of the deal.
Are Reserving The Right Clauses Enforceable In New Zealand?
A reserving the right clause can be enforceable in New Zealand - but enforceability depends heavily on:
- how the clause is drafted;
- the type of contract (B2B vs consumer);
- how it’s used in practice;
- whether the clause creates an unfair imbalance;
- whether you provide clear notice and follow the contract process.
In NZ, contract terms are generally enforceable if they’re clear, properly incorporated, and not illegal or contrary to public policy. But there are a few legal “pressure points” where reserving rights can cause trouble.
Fair Trading Act 1986 (Misleading Or Deceptive Conduct)
Even if your contract says you can do something, you still need to be careful about what you’ve represented to the other party.
If you “reserve the right” to change pricing at any time, but your marketing or sales conversations strongly suggested fixed pricing (or you know customers are relying on that), you may increase the risk of allegations under the Fair Trading Act 1986 for misleading conduct.
The practical takeaway: your reserving the right clause should match what you’re actually telling customers in quotes, proposals, and sales conversations.
Unfair Contract Terms Risk (Especially For Standard Form Terms)
In New Zealand, “unfair contract terms” rules under the Fair Trading Act 1986 can apply to standard form consumer contracts (and, in some cases, standard form small trade contracts). Broad unilateral variation clauses can be a red flag if they create a significant imbalance and aren’t reasonably necessary to protect legitimate business interests.
This doesn’t mean you can’t reserve rights - it means you should draft them in a way that is:
- specific (what can change, and why);
- transparent (clear wording, not hidden);
- procedural (notice periods, how changes apply); and
- fair in effect (not allowing you to rewrite the deal whenever you want).
If you’re using standard terms across your customers, it’s worth getting them properly reviewed and tailored, rather than relying on generic online wording. This is exactly the kind of clause that looks simple, but can cause expensive disputes later.
The Contract Still Has To Be Followed Properly
A clause that reserves rights doesn’t usually let you skip the rest of the contract.
For example, if your agreement says you can increase fees by giving 30 days’ written notice, then you need to actually give that notice in the right way (and to the right contact address) before applying the increase.
If your contract stack is more complex (for example, a broader relationship agreement plus individual statements of work), you’ll also want consistency between documents. A properly drafted Master Services Agreement can help set the overarching “rules of the relationship”, including when and how rights can be reserved and exercised.
How To Draft A Reserving The Right Clause Without Scaring Off Customers (Or Creating Disputes)
A reserving the right clause should protect your business, but it shouldn’t undermine trust or create an “anything goes” relationship. The best approach is to draft these clauses so they reflect how you genuinely operate.
Be Specific About What You’re Reserving
Instead of:
- “We reserve the right to change anything at any time.”
Consider specifying the category and reason, such as:
- pricing changes (and when they apply);
- operational changes due to supplier or compliance requirements;
- service updates as part of product development;
- security or fraud-prevention steps.
This reduces ambiguity - and ambiguity is where disputes usually start.
Use Notice Periods (And Say How Notice Will Be Given)
From a practical perspective, notice periods do two things:
- they make the clause feel fair (which helps commercial relationships); and
- they improve enforceability because the process is clear.
You should also specify how notice is given - for example, email to the nominated contract email address, or via an online portal.
Avoid “Hidden” Terms (Make Sure The Clause Is Properly Incorporated)
A reserving the right clause is only useful if it’s actually part of your contract.
Common issues we see for small businesses include:
- terms on a website that were never accepted by the customer;
- terms sent after the customer already agreed to the deal;
- quotes or invoices that refer to terms, but the terms weren’t provided;
- updated terms posted online without a clear process to notify customers.
If you rely heavily on online terms, having strong Website Terms and Conditions (and a clear acceptance process) matters a lot.
Make Sure Your Clauses Work Together
Reserving rights often overlaps with other clauses, like:
- termination rights;
- payment terms and interest;
- limitation of liability;
- force majeure / delay events;
- dispute resolution.
If these clauses contradict each other, you can accidentally create loopholes - or end up in an argument about which clause “wins”. This is why it’s usually worth having your agreement reviewed as a whole, not clause-by-clause.
Practical Examples For Small Businesses (When Reserving Rights Helps - And When It Backfires)
It’s easier to understand the risk when you picture real business situations. Here are a few common scenarios.
Example 1: You Want To Increase Prices For Existing Customers
Let’s say you run a service business with monthly retainers, and your costs increase. If your contract has a reserving the right clause that says you can update fees with 30 days’ notice, you’re in a much stronger position to implement the change cleanly.
But if your clause says you can change fees “at any time” with no notice, you may trigger disputes and cancellations - and if you’re dealing with standard form terms, you may also increase legal risk.
Example 2: You Want To Update Policies Due To Compliance Or Security
If you operate online (or handle customer data), you may need the flexibility to update security requirements, onboarding steps, or identity verification processes.
This is a classic case where reserving rights makes commercial sense - because you can’t always predict what changes you’ll need as regulations evolve or cyber risks increase.
If you collect personal information, make sure your Privacy Policy and your contracts align with what you actually do. “Reserving the right” to change data practices won’t fix a compliance gap if you’re not meeting your obligations under the Privacy Act 2020.
Example 3: You Want The Right To Refuse Service
Some businesses want to reserve the right to refuse service - for example, for abusive behaviour, repeated late payment, or misuse of services.
This can be reasonable, but you should be careful about:
- how broadly the refusal right is framed;
- whether the customer has paid in advance (and what happens to prepayments);
- whether there are anti-discrimination considerations depending on the context;
- how you communicate and document the reason for refusal.
If you’re going to rely on these rights, spell out the trigger events (for example, non-payment after a certain period) and link them to a fair process.
Example 4: You Want To “Reserve The Right” In Marketing Materials
You’ll often see “we reserve the right to…” statements in advertising, event promotions, and website copy - sometimes used like a catch-all disclaimer.
This is where you want to be cautious. A disclaimer can help, but it doesn’t automatically protect you if the overall impression is misleading.
If you use disclaimers regularly (for example, for promotions, limitations, or risk warnings), it’s worth getting a proper Disclaimer drafted to suit your business model and customer base.
What Should You Do Before You Rely On A Reserving The Right Clause?
A reserving the right clause isn’t just “nice wording” - it’s something you may need to rely on when a deal gets messy. Before you bank on it, it’s worth doing a quick sense-check.
Here’s a simple checklist you can use:
- Is the right clearly defined? (What exactly are you allowed to do?)
- Does the contract say when you can exercise the right? (For example, on renewal, after notice, or on breach.)
- Have you built in a workable notice process? (How will you prove notice was given?)
- Does it align with how you sell the service? (No point reserving rights that contradict your promises.)
- Is it consistent with other documents? (Quotes, statements of work, policies, onboarding emails.)
- Is it fair in practice? (Would a reasonable customer be blindsided by the change?)
If you’re unsure, getting your commercial terms reviewed early can save you a lot of time (and awkward customer conversations) later. It’s generally much easier to tweak a clause before you start using it across your customers than to fix problems after a dispute starts.
Key Takeaways
- A “reserving the right” clause is a contract term that helps you keep flexibility - for example, to vary pricing, update services, enforce terms later, or suspend services for non-payment.
- These clauses are common in NZ commercial agreements, but they work best when they are specific, transparent, and supported by clear notice processes.
- Overly broad “we can change anything at any time” wording can increase dispute risk and may raise issues under the Fair Trading Act 1986, including unfair contract terms concerns for certain standard form consumer and small trade contracts.
- Even where you’ve reserved rights in writing, you still need to be careful not to mislead customers (including under the Fair Trading Act 1986), and you must follow the contract process properly.
- Reserving rights should be consistent across your contract stack (for example, your service agreement, website terms, and operational policies) so you’re protected from day one.
Note: This article is general information only and doesn’t take into account your specific circumstances. It isn’t legal advice.
If you’d like help reviewing or drafting a reserving the right clause (or updating your commercial agreements more broadly), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


