Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
If you’re running (or about to start) a business in New Zealand, you’ve probably heard someone mention a “trading trust” as a way to protect assets and keep things flexible.
It can sound like a silver bullet: put the business in a trust, trade through it, and you’re safer. In reality, a trading trust can be a great structure for the right business - but it also comes with real legal obligations and some risks that can catch business owners off guard.
In this guide, we’ll break down what a trading trust is, how it works in practice, when it can make sense, and the key legal risks you should understand before you commit.
What Is A Trading Trust?
A trading trust is a trust that operates a business (i.e. “trades”), rather than just holding passive investments like a family home or shares.
At a high level:
- The trust is the structure that holds the business assets and enters into business activities.
- The trustee is the legal person (often a company) that runs the trust and signs contracts on the trust’s behalf.
- The beneficiaries are the people (or entities) who can benefit from the trust’s profits and assets.
If you want to get your head around the basics first, it helps to understand what a trust is and how it’s different from a company or a sole trader structure.
Many trading trusts in NZ are set up as discretionary trusts, where the trustee can decide (within the trust deed rules) which beneficiaries receive distributions and when. That flexibility can be useful for family businesses - but it also means you need to get the documents and processes right. (If you’re exploring this route, what is a discretionary trust is a good concept to understand early.)
Trading Trust Vs Company: What’s The Difference?
This is a common point of confusion. A company is a separate legal entity that generally “owns” the business in its own right.
A trust is a relationship and a set of obligations, where the trustee holds assets and makes decisions for the benefit of beneficiaries and in accordance with the trust deed and the Trusts Act 2019.
In a trading trust structure, you’ll often still use a company - but that company is the trustee, not the “owner” of the business for its own benefit.
How Does A Trading Trust Work In Practice?
Most trading trusts follow a fairly consistent setup. Here’s what it usually looks like in real business life.
1) The Trustee Runs The Business Day To Day
The trustee is the party that:
- signs supplier and customer contracts
- leases premises or equipment
- employs staff
- holds business bank accounts
- owns (or controls) business assets
Because of that, it’s very common to use a company as trustee, rather than an individual, so that the trustee role can continue even if the humans behind it change over time. This is often done alongside a proper Company Set Up to ensure the company is correctly incorporated and records are in order.
2) The Trust Deed Sets The Rules
The trust deed is effectively the trust’s “rulebook”. It typically covers:
- who the beneficiaries are (and how beneficiaries can be added/removed)
- what powers the trustee has (and any limits)
- how distributions can be made
- how trustee decisions must be made (e.g. unanimous trustee decisions)
- how the trust can be varied or brought to an end
In NZ, trusts are also governed by the Trusts Act 2019, which sets out mandatory duties and default duties of trustees. In other words: the trust deed matters, but it doesn’t override everything.
3) Profits Can Be Distributed (Or Retained) Depending On The Structure
At the end of a financial period, the trustee can often decide whether to distribute income to beneficiaries (subject to the trust deed and specialist advice) or retain it in the trust.
This flexibility is one reason some small businesses look at trading trusts - but it also creates admin and compliance work you’ll want to plan for from day one.
Note: this article isn’t tax advice. The tax outcomes of distributions and retained income can be complex and will depend on your circumstances, so it’s important to speak with your accountant or tax adviser before making decisions.
4) The Trustee’s Liability Is A Big Deal
This is where things get real. When a trustee signs a contract, it’s the trustee who is legally on the hook - and they’re expected to meet those obligations.
Many trust deeds allow the trustee to be indemnified out of trust assets, but that indemnity is not a magic shield. If the trust doesn’t have enough assets, or the trustee has acted outside their powers, the trustee can face personal exposure. Where the trustee is a company, liability does not automatically pass to directors - but directors (and other individuals) can still be exposed in certain situations, such as where they have given personal guarantees or where other legal duties are breached.
This is why it’s important to understand director exposure too - if your trustee is a company, you’ll want to understand personal liability for company directors and how risk can still flow to decision-makers.
Why Do Businesses Use Trading Trusts?
Not every business needs a trading trust, but they can be a good fit in some scenarios. Here are a few of the most common reasons NZ business owners consider them.
Asset Protection (When Done Properly)
Business is risky by nature. A trading trust can sometimes help separate:
- assets used in the business (held by the trust), and
- personal assets (owned by you personally)
However, asset protection depends heavily on how the business is actually run and how contracts are signed. If you’re giving personal guarantees or mixing personal and trust finances, any benefit can disappear quickly.
Succession Planning And Family Business Flexibility
Trusts are often used to support long-term family planning, especially where you want to:
- bring family members into the business over time
- distribute profits to different beneficiaries in different years
- plan for succession without “selling” shares each time
Structural Flexibility As The Business Grows
Sometimes a trading trust sits within a wider group structure (for example, a trading trust operating the business, and a separate entity holding valuable IP or property). The “right” setup depends on your risk profile, tax advice, and commercial goals.
If you’re thinking about group structures, a holding company approach (or a combined trust + company structure) can be part of the discussion - but it needs careful planning so the structure matches what you actually do in the business.
Key Legal Risks Of A Trading Trust (And How To Manage Them)
A trading trust can create a strong framework, but it also adds moving parts. Here are the big legal risks we see in practice for NZ small businesses.
1) Trustee Liability (Including When The Trust Can’t Pay)
When the trustee signs a contract, the trustee is the contracting party.
If the trust can’t meet its obligations (for example, an unpaid supplier bill, a lease liability, or an employment claim), the trustee may still be liable. If the trustee is a company with minimal assets, you can also see commercial and legal pressure shift in other ways, including through:
- personal guarantees signed by directors or related parties
- arguments about whether the trustee acted within its powers under the trust deed
- insolvency-related claims (including director duties issues, depending on the facts)
Practical tip: make sure your key contracts clearly state the trustee is contracting “as trustee” and include properly drafted limitation and indemnity wording where appropriate (and commercially acceptable).
2) Trustee Duties And Conflicts Of Interest
Trustees have legal duties - and when you’re running a business, it’s easy to treat the trust like “your business” rather than a structure with obligations.
If you’re both a trustee/director and also a beneficiary, or you’re making decisions that benefit one beneficiary more than another, trustee decision-making needs to be handled carefully.
These issues often overlap with broader concepts like fiduciary duty - meaning duties of loyalty and acting in the best interests of others, not just yourself.
Practical tip: keep trustee decisions documented (minutes/resolutions), follow the trust deed process, and avoid using trust assets as if they’re personal assets.
3) “Sham” Risk And Poor Administration
If a trust exists on paper but isn’t operated like a trust in real life, you can run into serious problems. For example:
- the wrong entity signs contracts
- bank accounts are in the wrong name
- invoices don’t match the contracting entity
- trustee resolutions aren’t kept
- personal and trust spending is mixed
In serious cases, poor administration and inconsistent conduct can give rise to disputes about whether a trust is being properly operated, and who is liable for business debts. Whether something is legally characterised as a “sham” is a fact-specific legal question and isn’t determined by any single mistake - but messy operations can still undermine the practical benefits people expect from a trading trust.
Practical tip: do a “paper trail” check: branding, invoices, websites, terms, bank accounts, contracts, and accounting records should consistently show the correct legal entity.
4) Financing, Security Interests, And Personal Guarantees
Trading trusts often need finance - overdrafts, equipment finance, supplier credit, etc. Lenders and financiers commonly want:
- a security interest over business assets
- personal guarantees from directors/owners
- sometimes additional security over other assets
In NZ, security over personal property is often documented and registered under the PPSA regime. Depending on the deal, you may see documents like a General Security Agreement (GSA) being used to secure obligations.
Practical tip: understand what you’re signing and how far your guarantee and security extends. A trading trust does not automatically stop you from being asked for personal guarantees.
5) Employment Obligations Still Apply
If your trading trust employs staff, the normal employment rules still apply. You’ll still need compliant employment documents and processes, including a proper Employment Contract for employees (and appropriate contractor agreements where relevant).
Employment claims can be expensive and time-consuming, and the trustee may be liable as the employer.
Practical tip: don’t treat structure as a substitute for good HR practices. Solid contracts and policies are part of being protected from day one.
6) Consumer, Marketing, And Privacy Compliance
A trading trust doesn’t change your obligations to customers. If you’re selling products or services to consumers, you’ll still need to comply with:
- Fair Trading Act 1986 (truthful advertising and not misleading customers)
- Consumer Guarantees Act 1993 (certain guarantees for consumer purchases)
- Privacy Act 2020 (if you collect customer personal information)
If you collect customer data through a website, online bookings, email marketing, or even CCTV, you’ll typically need a clear Privacy Policy and internal processes for how you store, use, and disclose information.
Practical tip: make sure your public-facing documents (terms, policies, invoices) match the correct trading trust entity name and NZBN details (where relevant).
How Do You Set Up A Trading Trust The Right Way?
There’s no one-size-fits-all. But if you’re considering a trading trust in NZ, here’s a practical setup roadmap that usually helps businesses avoid the most common mistakes.
Step 1: Confirm The Commercial “Why”
Before you draft anything, be clear on the goal. Is it asset protection? succession planning? a group structure? a property + trading separation?
When the “why” is vague, the structure often becomes messy later (and that’s when disputes happen).
Step 2: Choose The Trustee (And Don’t Forget Ongoing Compliance)
Many trading trusts use a company trustee. That means you’ll need to think about:
- who the directors are (and their duties under the Companies Act 1993)
- how decisions will be made and recorded
- whether the trustee company should do anything else (often, it shouldn’t)
This is also where it’s worth thinking about “real world” operation: who will actually sign contracts, approve payments, hire staff, and manage risk?
Step 3: Draft (Or Review) The Trust Deed Properly
Your trust deed is not the place for a generic template.
For a trading trust, you want the deed to properly address trading powers, trustee indemnities, appointment/removal mechanisms, and practical governance - especially if there are multiple people involved in the business.
Step 4: Set Up Your Trading Documents And Contracting Process
This is the part that often gets overlooked. Even if the trust is validly created, you need to consistently contract in the right name.
At a minimum, review:
- customer terms and conditions (including limitation of liability and payment terms)
- supplier agreements
- leases
- finance documents and guarantees
- employment agreements
It’s also smart to set up an internal signing process (who can sign what, when do you get legal review, how do you store signed copies).
Step 5: Keep Trust Records And Financials Clean
Trading trusts need good administration to stay “real” and defensible. That includes:
- trustee meeting minutes/resolutions
- accurate financial statements (prepared with your accountant)
- separate bank accounts
- clear invoices and receipts in the correct name
- records of distributions to beneficiaries
It might feel like extra paperwork now, but it can save you major headaches if there’s ever a dispute, audit, or claim.
Key Takeaways
- A trading trust is a trust that actively runs a business, usually through a trustee (often a company) that signs contracts and employs staff.
- Trading trusts can offer flexibility and asset structuring benefits, but they also come with trustee duties under the Trusts Act 2019 and practical administration requirements.
- The biggest risks include trustee liability, personal guarantees, poor contracting practices (signing in the wrong name), and weak record-keeping that undermines the structure.
- A trading trust doesn’t reduce your need to comply with key NZ laws like the Fair Trading Act 1986, Consumer Guarantees Act 1993, and Privacy Act 2020.
- To be protected from day one, make sure your trust deed, company trustee setup, contracts, and internal processes match how you actually operate the business.
If you’d like help setting up a trading trust (or reviewing whether it’s the right structure for your business), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


