Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
What Should A Good NDA Include?
- 1. Who The Parties Are
- 2. The Definition Of “Confidential Information”
- 3. The Purpose (And Limits On Use)
- 4. Exclusions (What’s Not Confidential)
- 5. Security And Handling Requirements
- 6. Term And Duration
- 7. Return Or Destruction Of Information
- 8. Remedies If There’s A Breach
- 9. Governing Law And Jurisdiction
- Key Takeaways
When you’re building a business, you’ll probably share more sensitive information than you realise.
Maybe it’s your pricing model, a customer list, a product roadmap, a supplier arrangement, or even just “how you do things” behind the scenes. If that information leaks, it can put you on the back foot fast - especially as a small business where time, cashflow and trust matter.
That’s where a non-disclosure agreement (also called an NDA) can help. A well-drafted NDA sets clear expectations about confidentiality, gives you practical legal protection, and makes it easier to have honest commercial conversations without worrying you’re giving away the secret sauce.
Below, we’ll break down what an NDA is, when you actually need one, what to include, and the common mistakes we see businesses make (so you can avoid them).
What Is A Non-Disclosure Agreement (NDA) In New Zealand?
A non-disclosure agreement is a legal agreement where one party agrees to keep certain information confidential and not use it for an unauthorised purpose.
You’ll also see it written as:
- non disclosure agreement
- NDA (people often say “NDA agreement”, even though the “A” already stands for “agreement”)
- confidentiality agreement
If you’ve ever found yourself googling “what is a NDA” or “what is a non disclosure agreement”, the simplest answer is: it’s a contract that helps protect your confidential business information when you need to share it.
What Counts As “Confidential Information”?
In a typical NDA, “confidential information” can include (for example):
- customer and supplier details (including lists and contacts)
- pricing, quotes, margins, and financial information
- marketing plans, sales scripts, and strategies
- business processes, systems, or internal documentation
- software, source code, product designs, and technical documents
- trade secrets and know-how
- non-public commercial terms, such as special supplier discounts
The trick is getting the scope right. If the definition is too narrow, it won’t protect what you actually care about. If it’s too broad, it can become hard to enforce (or scare off the other party).
Is An NDA Legally Binding In New Zealand?
An NDA can be legally binding in New Zealand if it’s drafted properly and meets the usual requirements for an enforceable contract (for example, clear terms and an intention to create legal relations). Like any contract, enforceability will also depend on the facts and how reasonable the obligations are in context.
Practically, your NDA should be written clearly enough that a person reading it can understand:
- what information is confidential
- what the other party can and can’t do with it
- how long the confidentiality obligations last
- what happens if there’s a breach
When Does Your Business Actually Need A Non-Disclosure Agreement?
Not every conversation requires an NDA - but there are some situations where having one in place is a smart “from day one” move.
Here are common scenarios where a non-disclosure agreement makes sense for small businesses in New Zealand.
1. Talking To A Potential Business Partner Or Co-Founder
Early-stage business discussions often involve sharing the most valuable information: your concept, your execution plan, and what makes you different.
If you’re exploring a partnership, joint venture, or bringing on a co-founder, an NDA can help you share information safely while you work out whether you’re aligned.
In these situations, it’s also worth thinking beyond confidentiality and getting the broader relationship documented properly (for example, decision-making, IP ownership, exits and dispute resolution). Depending on the setup, that might include a Shareholders Agreement if you’re operating through a company.
2. Hiring Contractors Or Freelancers
If you’re engaging a contractor (such as a developer, designer, marketing consultant, bookkeeper, or sales contractor), you may need to provide them with sensitive information to do their job.
An NDA can help set boundaries around what they can do with your information, including after the engagement ends.
Often, confidentiality obligations are included directly in your main service contract - but depending on the arrangement, having a standalone NDA can still be useful, particularly if you’re sharing information before signing the full contract. If you’re formalising the engagement, a properly drafted Contractor Agreement can also cover confidentiality, IP ownership, payment terms, and deliverables in one place.
3. Bringing On Employees (Especially In Key Roles)
Employees often get access to customer relationships, internal systems, pricing, and commercial strategy. That’s exactly the kind of information you don’t want walking out the door - even unintentionally.
In many cases, confidentiality is addressed in the employment paperwork rather than a separate NDA. If you’re hiring, it’s worth ensuring your Employment Contract includes the right confidentiality obligations and (where appropriate) protections around misuse of business information.
It’s also important to remember confidentiality is only one part of the picture. If you’re concerned about someone setting up in competition, restraint clauses are a separate legal issue and need careful drafting.
4. Pitching To Investors Or Potential Buyers
Investment discussions or business sale negotiations usually involve sharing:
- financials and forecasts
- growth plans
- customer metrics
- supplier contracts and margin details
An NDA can help you control what happens to that information if the deal doesn’t go ahead.
That said, in practice some investors (especially larger funds) may be reluctant to sign NDAs at the very early pitch stage. It’s still worth asking, but you may also need to manage what you disclose until there’s serious interest (for example, sharing high-level information first, and saving the most sensitive detail for later due diligence).
In a sale context, an NDA is often used at the start of due diligence before the buyer gets access to detailed information.
5. Working With Suppliers, Manufacturers Or Distributors
If you’re sharing product specs, unique recipes/formulas, packaging designs, or go-to-market plans, you may want confidentiality obligations in place before you hand anything over.
Sometimes this sits in the main commercial agreement rather than a standalone NDA. The best approach depends on whether you’re still negotiating (NDA first) or already doing business (confidentiality clause in the broader contract).
6. Exploring A Collaboration Or Marketing Partnership
Collaborations can be great for growth - but they can also involve sharing customer insights, campaign plans, and creative assets before you’ve finalised the commercial terms.
In these cases, an NDA can keep things tidy while you negotiate. If the collaboration moves forward, you might shift into a more comprehensive arrangement (for example, a collaboration agreement with clear IP and deliverables).
What Should A Good NDA Include?
A non-disclosure agreement is only as useful as what it actually says on the page. Templates can be tempting, but NDAs often fail because they don’t match the real-world situation (or they leave loopholes you didn’t intend).
Here are the clauses we typically expect to see in a strong NDA.
1. Who The Parties Are
This sounds obvious, but it matters. Make sure the correct legal entity is signing (for example, your company name rather than a trading name, or the correct individual contractor).
If you operate under a trading name, it’s worth double-checking how your business is structured so you know who should be signing agreements.
2. The Definition Of “Confidential Information”
This is the heart of the NDA.
A good definition usually includes:
- the types of information covered (e.g. financials, customers, technical information)
- the form it can take (written, oral, electronic, visual, etc.)
- information “derived from” the confidential information (so someone can’t just repackage it)
Some NDAs also set out how information will be marked as confidential, or what happens if it’s disclosed verbally (for example, requiring a written follow-up confirming what was disclosed).
3. The Purpose (And Limits On Use)
One of the most important protections in an NDA is not just “don’t share” - it’s also “don’t use”.
For example, you may be happy to share information for the purpose of:
- evaluating a partnership
- providing a quote or proposal
- building a specific deliverable
But you don’t want the other party using it to compete with you, approach your suppliers directly, or replicate your model.
4. Exclusions (What’s Not Confidential)
Most NDAs exclude information that is:
- already public (other than due to a breach)
- already known by the receiving party legitimately
- independently developed without using your confidential information
- required to be disclosed by law (with conditions, like giving notice where possible)
This is one area where disputes can happen, so clarity helps.
5. Security And Handling Requirements
If you’re dealing with genuinely sensitive information, you may want the NDA to require the receiving party to:
- limit access to people who “need to know”
- store information securely (password-protected, encrypted, etc.)
- notify you promptly of any suspected data breach
This can also link to your privacy obligations. If any shared information includes personal information (for example, customer names, emails, or staff records), you’ll want to ensure your handling practices line up with the Privacy Act 2020. Many businesses also put their external commitments into a Privacy Policy, especially if they collect customer data online.
6. Term And Duration
A common question is: how long does an NDA last?
Usually, there are two timeframes to consider:
- Term: how long you’ll be sharing information (e.g. 6 months of discussions)
- Confidentiality period: how long the obligation to keep it confidential lasts (e.g. 2–5 years, or longer for trade secrets)
What’s “reasonable” depends on the context and the type of information.
7. Return Or Destruction Of Information
If the relationship ends (or negotiations don’t proceed), it’s common to require the receiving party to return or destroy confidential information and confirm they’ve done so.
This won’t erase information from someone’s memory, of course, but it reduces risk and sets a clear standard.
8. Remedies If There’s A Breach
If someone breaches a non-disclosure agreement, you may want the right to seek:
- damages (financial compensation)
- an injunction (a court order to stop the disclosure/use)
- other enforcement options, depending on the agreement
These clauses should be drafted carefully so they’re enforceable and practical.
9. Governing Law And Jurisdiction
If you’re a New Zealand business, you’ll generally want your NDA governed by New Zealand law, and disputes to be dealt with in New Zealand.
This becomes especially important when you’re dealing with overseas contractors, suppliers, or international investors.
One-Way Vs Mutual NDAs: Which One Should You Use?
There are two common formats of non-disclosure agreement:
One-Way (Unilateral) NDA
A one-way NDA is where only one party is disclosing confidential information, and the other party agrees to keep it confidential.
This is common when:
- you’re pitching your business idea
- you’re sharing your internal processes with a contractor
- you’re providing sensitive commercial info during a sale process
Mutual NDA
A mutual NDA is where both parties will share confidential information, and both agree to protect it.
This is common when:
- you’re exploring a partnership or joint venture
- you’re negotiating a collaboration where both sides share strategies and customer insights
- you’re discussing product development together
Choosing the right type matters because it affects risk allocation, practicality, and how the agreement is negotiated.
Common NDA Mistakes Small Businesses Make (And How To Avoid Them)
NDAs are often treated as a quick formality. But if you’re relying on it to protect something commercially valuable, it’s worth slowing down and getting it right.
Using A Generic Template That Doesn’t Fit The Situation
This is one of the biggest issues we see.
A template might:
- define confidential information too narrowly (so your key assets aren’t protected)
- be so broad it’s hard to enforce
- lack a clear “purpose” limitation (so the other party can argue they were allowed to use it)
- miss practical clauses like return/destruction, security standards, and injunction rights
It’s usually cheaper (and far less stressful) to get it tailored upfront than to deal with a dispute later.
Signing The NDA Too Late
If you’ve already disclosed the information, an NDA might not protect what’s already been shared - or at least, it becomes harder to argue about what was confidential and when it was disclosed.
A good rule of thumb: sign the NDA before you send the deck, share the spreadsheet, or grant access to files.
Confusing Confidentiality With Ownership Of IP
An NDA is about confidentiality and restricted use. It doesn’t automatically transfer intellectual property ownership.
If you’re dealing with creations (like branding, designs, content, software, or inventions), you may need separate IP terms (often inside a contractor agreement or services agreement) to ensure your business owns what it’s paying for.
Not Aligning NDAs With Your Other Contracts
Many businesses end up with overlapping paperwork: NDAs, service agreements, employment agreements, and supplier terms.
If they conflict, you can end up with confusion about which clause applies.
For example, if you have a broader services relationship, your NDA should “play nicely” with your main contract, such as a Service Agreement that covers payment, liability, deliverables, and confidentiality in a more complete way.
Forgetting Privacy Obligations When Personal Information Is Involved
If the “confidential information” includes personal information (customers, employees, mailing lists), confidentiality obligations need to sit alongside privacy compliance.
This is where having the right internal processes (and the right external disclosures, like your Privacy Policy) can really matter. Privacy compliance also ties into cybersecurity risk - and a breach can create reputational damage even where an NDA exists.
Key Takeaways
- A non-disclosure agreement (NDA) is a contract that helps protect your business’s confidential information and restricts how the other party can use it.
- You’ll often need an NDA when sharing sensitive information with potential partners, contractors, employees in key roles, suppliers, investors, or buyers.
- A good NDA should clearly define confidential information, limit use to a specific purpose, set duration, include return/destruction obligations, and deal with breach remedies.
- One-way NDAs suit situations where only you are disclosing information, while mutual NDAs work better when both sides will share confidential information.
- Common pitfalls include relying on generic templates, signing too late, and assuming an NDA covers IP ownership (it usually doesn’t).
- If your confidential information includes personal information, you should also consider your Privacy Act 2020 obligations and documents like a Privacy Policy.
If you’d like help putting the right non-disclosure agreement in place (or reviewing one you’ve been asked to sign), we can help. Reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.
This article is general information only and isn’t legal advice. If you need advice for your specific situation, get in touch with a lawyer.


