Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
When you’re doing a business deal, it’s normal to have that “what if?” feeling in the back of your mind.
What if you pay a supplier and the goods never arrive? What if you deliver the work and the customer delays payment? What if the other side disappears halfway through the transaction?
That’s exactly the kind of risk an escrow account is designed to reduce. Used properly, escrow can give both parties confidence that money will only be released when the deal’s conditions are met.
In this guide, we’ll break down how escrow accounts work in New Zealand, when they make sense for small businesses, and what to include in an escrow arrangement so you’re protected from day one.
What Is An Escrow Account (And How Does Escrow Work)?
An escrow account is an arrangement where a neutral third party (an “escrow agent”) holds money on trust while the buyer and seller complete the transaction.
In plain terms, escrow usually works like this:
- The parties agree on conditions for release of funds (for example, delivery of goods, completion of services, or transfer of ownership).
- The buyer deposits funds into the escrow account instead of paying the seller directly.
- The seller completes their obligations (for example, ships products, hands over access to a digital asset, or completes a milestone).
- The escrow agent releases the funds to the seller once the agreed conditions are satisfied.
- If there’s a dispute, the funds stay “frozen” until the dispute is resolved in the way the escrow terms set out.
Escrow is all about balancing risk. The seller gets comfort that the money is real and available. The buyer gets comfort they won’t pay unless they receive what they bargained for.
It’s not a replacement for a proper contract, though. Escrow is a tool that sits alongside your deal documents and makes it easier to enforce what you agreed.
Is Escrow A “Type Of Bank Account”?
Sometimes people use the phrase “escrow account” loosely. In practice, escrow is usually a legal arrangement (often a trust-style setup) where money is held by an escrow agent under agreed instructions.
So the key question isn’t just “where is the money held?” but “under what written rules can that money be released?”
In New Zealand, escrow funds are commonly held in a professional trust account (for example, a law firm’s trust account) or a dedicated trust structure operated by a specialist provider. Exactly how funds are held (and what rules apply) depends on who the escrow agent is, and the written escrow instructions.
When Should Small Businesses Use Escrow Accounts?
Escrow accounts can be useful in lots of everyday commercial scenarios, but they’re especially valuable when:
- The deal value is significant and a payment dispute would really hurt cashflow.
- You don’t know the other party well (new supplier, new customer, offshore counterparty).
- There’s a time delay between paying and receiving the benefit (for example, manufacturing lead times, staged services, or delivery windows).
- The deliverables are hard to “undo” (for example, digital assets, IP transfers, source code, or a once-off event service).
- There are multiple milestones and you want payments to match progress.
Here are a few common small business examples in New Zealand where escrow can make sense.
1. Buying Or Selling A Small Business
If you’re buying a business (or selling one), there’s often a gap between signing the agreement and settlement. Funds can be held in escrow and released at completion once the handover conditions are met.
Escrow can also help where there are “holdback” amounts, adjustments, or post-settlement obligations (like transferring key accounts or delivering final documents).
In these deals, you’ll usually also have a detailed Business Sale Agreement setting out exactly what is being sold and on what terms, and escrow is one mechanism that supports that process.
2. Online Business, Domain, Or Digital Asset Transfers
If you’re selling a website, an ecommerce store, a domain name, a social media account (where permitted by platform rules), or digital products, escrow can be a practical way to prevent the classic “pay first / transfer first” standoff.
For these transactions, clear contractual obligations are critical (including exactly what “handover” includes: logins, files, customer lists, supplier accounts, and transition support).
3. Construction, Trades, And Project-Based Services
Escrow can be used to tie payments to specific milestones (for example, deposit held until materials are ordered, stage payment released after inspection, final payment released at practical completion).
Even if you don’t use escrow for every job, it can be useful for high-value projects or when you’re working with a new counterparty.
4. Supply Agreements And Large Purchase Orders
If your business is ordering stock, custom products, or imported goods, escrow can reduce the risk of paying a large upfront amount without delivery certainty.
This is particularly relevant where you’re dealing with long lead times or non-standard items that can’t easily be resold if something goes wrong.
What Are The Legal Risks If You Don’t Use Escrow?
You don’t always need an escrow account, but it helps to understand what you’re exposed to if you pay (or deliver) without a secure mechanism in place.
Cashflow Pressure And “Chasing Payment” Cycles
For many small businesses, the biggest risk isn’t just losing money - it’s losing time and momentum. If you have to chase payment, dispute an invoice, or negotiate after the fact, that can drain your resources fast.
A strong contract helps, but escrow can reduce the likelihood of the dispute arising in the first place.
Disputes Over “Completion” Or “Acceptance”
A lot of disputes aren’t outright fraud - they’re disagreements about whether the deliverables were done properly, on time, or to the agreed standard.
This is where escrow can get messy if the release conditions are vague. If you’re going to use escrow, you need to be crystal clear about what counts as completion, and who decides.
Misleading Claims And Consumer Law Risks
If you’re dealing with customers (especially in B2C), you also need to keep an eye on compliance with laws like the Fair Trading Act 1986 (misleading or deceptive conduct) and the Consumer Guarantees Act 1993 (automatic guarantees for consumers).
Escrow doesn’t remove those obligations - it just manages payment mechanics. Your underlying advertising, sales terms, and performance still need to be legally compliant.
How Do You Set Up An Escrow Arrangement In New Zealand?
Escrow setups can range from fairly simple to highly customised, depending on the deal size and risk profile.
But in almost every case, the key is having written escrow instructions that match your actual commercial deal.
Step 1: Decide What Escrow Is Protecting
Start by identifying the main risk you’re trying to manage. For example:
- You’re the buyer and you want to ensure goods/services are delivered before payment is released.
- You’re the seller and you want proof the buyer has funds available and won’t delay payment.
- Both parties want a fair “middle ground” so no one has to go first.
This sounds basic, but it drives the entire structure - including what the release conditions should be and how disputes are handled.
Step 2: Choose The Right Escrow Agent
The escrow agent should be neutral and trusted by both parties. Depending on the deal, escrow may be handled by a law firm, an accounting firm, or another professional provider.
From a small business perspective, you’ll usually want an escrow agent who:
- has clear processes for receiving and holding funds
- can confirm when funds are received and cleared
- will only release funds strictly in line with written instructions
- has a clear fee structure (who pays, when fees are deducted)
It’s also important to confirm whether the escrow agent is holding funds in a dedicated trust account or another structure, and what reporting you’ll receive during the process.
Two New Zealand-specific checks are worth calling out here:
- Trust account rules: if the escrow agent is a lawyer, there are professional rules around receiving and holding client money in trust. If it’s a non-lawyer provider, ask what trust structure is used, who controls the account, and what protections/controls apply.
- AML/CFT and provider status: depending on the provider and the transaction, anti-money laundering and countering financing of terrorism requirements may apply. Some providers may need to verify identity and source of funds, and some “payment holding” services may raise financial service/provider issues. Build extra time into your deal for verification and onboarding if required.
Step 3: Put The Commercial Deal In A Proper Contract
Escrow is not a substitute for the actual deal agreement. You still need a contract that covers the fundamentals: deliverables, price, timelines, warranties, liability, and termination rights.
Depending on what you’re doing, that might be:
- a Service Agreement for project work
- a goods/supply agreement for inventory or equipment purchases
- a sale agreement for a business, website, or asset
- a broader set of Business Terms where you transact repeatedly with customers
The escrow terms should “talk to” the underlying contract. If the contract says delivery is due by a certain date, your escrow release conditions should align with that.
Step 4: Draft Escrow Instructions That Are Actually Enforceable
This is the part that often gets overlooked. If the instructions are vague, you can end up stuck with money frozen in escrow because the escrow agent can’t confidently release it.
Good escrow terms usually cover:
- Parties: who is the buyer, who is the seller, who is the escrow agent.
- Deposit amount: how much is being held (and whether it includes GST).
- Timing: when the buyer must deposit funds, and what happens if they don’t.
- Release conditions: what needs to happen for the escrow agent to release money (be specific).
- Evidence: what documents or confirmations trigger release (invoice, delivery receipt, sign-off email, milestone certificate, etc.).
- Dispute process: what happens if one party disputes completion (including timeframes and whether the escrow agent can act).
- Refund conditions: when money is returned to the buyer (for example, if delivery doesn’t happen by a longstop date).
- Fees: who pays the escrow agent, and whether fees are deducted from the escrow amount.
- Jurisdiction: confirmation the arrangement is governed by New Zealand law (usually).
As a practical tip: the more your release conditions rely on subjective opinion (“to the buyer’s satisfaction”), the more likely you are to end up in a stalemate. Wherever you can, aim for objective triggers (“delivery confirmed by courier tracking” or “work signed off in writing”).
On GST: whether amounts should be expressed as “GST inclusive” or “plus GST” (and whether GST is payable at all) depends on the parties, the supply, and the underlying contract. This is general information only (not tax advice) - consider checking the GST treatment with your accountant or IRD guidance before you lock in the escrow amount.
Step 5: Plan For What Happens If Things Go Wrong
Even with escrow, disputes still happen. A well-drafted arrangement doesn’t pretend disputes won’t arise - it sets out a process for resolving them.
Depending on the nature of the deal, your dispute clause might include:
- a requirement to negotiate in good faith for a set number of business days
- mediation before court action
- an agreed independent expert to assess whether milestones were achieved (common in technical projects)
- clear “longstop” dates where funds must be returned if conditions aren’t met
This is also where other contract concepts matter, like limitation of liability, warranties, and termination rights. It’s often worth getting a lawyer to sanity-check the whole structure before you commit - especially for high-value deals.
What Should You Watch Out For With Escrow Accounts?
Escrow can be a great tool, but it’s not “set and forget”. There are a few common traps we see small businesses fall into.
Unclear Milestones Or Acceptance Criteria
If you can’t clearly explain what triggers payment release in one or two sentences, your escrow instructions are probably too vague.
This comes up a lot in service deals (like design, marketing, software development, or consulting) where “completion” can be subjective. Consider using milestone deliverables that are measurable (for example, “handover of final files in editable format” or “deployment of website to live domain”).
Mismatch Between The Main Contract And The Escrow Terms
If your service contract says one thing and your escrow instructions say another, you’ve created a dispute waiting to happen.
For example: the contract might say you’ll fix defects for 14 days after delivery, but the escrow release might be set for “14 days after delivery unless the buyer raises issues”. What counts as an “issue”? Who decides whether it’s legitimate?
Aligning these documents is where you get the real protection.
Privacy And Data Handling (If Personal Information Is Involved)
Sometimes escrow is used alongside the handover of sensitive information - customer lists, subscriber databases, or employee records as part of a sale.
In New Zealand, the Privacy Act 2020 applies if you collect, store, use, or disclose personal information. Escrow doesn’t automatically make a transfer lawful. You still need to ensure the data is handled properly and shared only in line with privacy obligations.
If your deal involves customer data, having a properly drafted Privacy Policy (and a clear internal process for data access and transfer) is a smart move.
Thinking Escrow Replaces Due Diligence
Escrow reduces payment risk, but it doesn’t tell you whether you’re making a good deal.
If you’re buying a business or a major asset, you still need to check what you’re actually getting (ownership, contracts, liabilities, IP, leases, staff obligations, and so on). Escrow can hold money back if things go wrong, but it won’t fix a poor purchase decision.
Key Takeaways
- Escrow accounts help protect business payments by holding funds with a neutral third party until agreed conditions are met.
- Escrow is especially useful for higher-value or higher-risk transactions, new counterparties, staged projects, and business or digital asset sales.
- An escrow arrangement should sit alongside a strong underlying contract, such as a Service Agreement or a Business Sale Agreement, so the payment mechanics match the deal terms.
- The most important part of escrow is the written release conditions - vague conditions can cause funds to get stuck in escrow during a dispute.
- When choosing an escrow agent in New Zealand, consider practical compliance factors too (including how funds are held in trust and whether AML/CFT identity checks or other provider requirements apply).
- Escrow doesn’t remove your compliance obligations under key laws like the Fair Trading Act 1986, Consumer Guarantees Act 1993, and Privacy Act 2020 (where relevant).
- GST treatment can be deal-specific. This guide is general information only (not tax advice) - consider getting advice from your accountant or checking IRD guidance for your situation.
- If you’re unsure how to structure escrow instructions (or how escrow interacts with your contract terms), it’s worth getting tailored legal advice before you sign anything.
If you’d like help setting up an escrow arrangement or drafting the contracts around your deal, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.








