Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.
Becoming a company director can feel like a big "grown-up" step in your business journey.
Whether you're setting up your first company, bringing on an investor, or moving from being a sole trader into a company structure, you're not just getting a new title - you're stepping into a role with real legal responsibilities.
This guide is designed for directors in New Zealand (and aspiring directors) who want a practical, plain-English breakdown of what you need to do, what to watch out for, and how to protect both your business and yourself from day one.
We'll focus on the key director duties under the Companies Act 1993, how they show up in day-to-day decisions, and what good governance looks like in a small business context.
What Does A Director Do In A New Zealand Company?
In a small business, "director" often just means "the person running the show". In legal terms, it's more specific than that.
A director is someone appointed to manage (or supervise the management of) the company. Directors are responsible for the company's direction and key decisions - even if you delegate tasks to staff, contractors, or advisors.
Typical director responsibilities in a small business include:
- Setting strategy and making major business decisions
- Approving budgets and monitoring cashflow
- Entering into major contracts (leases, supplier deals, funding arrangements)
- Hiring key people and overseeing employment compliance
- Ensuring the company meets its legal obligations (tax, employment, health and safety, privacy, consumer law, etc.)
- Keeping proper records and making sure filings are done
Even if you're the only person in the company, the "company" is legally separate from you. That separation is part of the value of operating through a company - but it also comes with rules about how directors must act.
If you're still deciding whether a company structure is right for you, getting proper advice at the setup stage can save you serious headaches later. Many business owners start with a simple Company Set Up to get the foundations right early.
What Are The Key Directors? Duties Under The Companies Act 1993?
The Companies Act 1993 sets out core duties that apply to directors of New Zealand companies. These duties are the baseline - and they apply regardless of whether:
- your company is making money or losing money;
- you're a sole director or one of several directors;
- you're "hands on" in the business or more of a governance director.
Here are the main duties you should know.
Duty To Act In Good Faith And In The Best Interests Of The Company
In practice, this means you must make decisions honestly and for the benefit of the company as a whole - not to benefit yourself (or someone else) at the company's expense.
This can get tricky in small businesses where you're wearing multiple hats (director, shareholder, employee, lender, landlord, etc.). It's still possible to manage, but you need to be conscious of conflicts, follow the disclosure rules, and document your decisions properly.
It's also worth noting there are limited situations where the law (or a company's constitution) may allow a director to act in the best interests of someone other than the company - but you should get legal advice before relying on that, because the conditions are specific.
Duty To Use Powers For A Proper Purpose
You can only use your director powers for legitimate company purposes.
For example, issuing shares should be about raising capital or restructuring ownership - not about blocking a shareholder from voting or squeezing someone out.
If your business is bringing in investors or splitting ownership between founders, it's worth thinking carefully about governance documents like a Shareholders Agreement so expectations are clear and you're not trying to "fix it later" when there's already tension.
Duty Of Care, Diligence, And Skill
This duty is basically: you need to take your role seriously.
You don't need to be an accountant, employment expert, and health and safety officer all at once - but you do need to:
- stay informed about the company's affairs;
- ask questions when you don't understand something;
- get professional advice when it's reasonably needed; and
- make decisions on a properly informed basis (not just gut feel).
For example, signing a long-term lease, taking on a major loan, or entering a large supply agreement is usually a "pause and check" moment for directors.
Duty Not To Trade Recklessly
Reckless trading is one of the big risk areas for directors. In simple terms, you must not allow the business to be carried on in a way that creates a substantial risk of serious loss to the company's creditors.
This isn't about punishing directors for running a business that fails - it's about whether decisions were reasonable, especially when the business is under stress.
Signs you should take seriously include:
- consistent late payment of GST/PAYE or suppliers
- relying on new customer deposits to pay old debts
- increasing debt with no realistic plan to repay
- not knowing whether the company can pay bills as they fall due
If you're seeing these red flags, don't wait. Early legal and accounting advice can help you understand your options before you accidentally cross a line. (This article is general information only and isn't tax or accounting advice.)
Duty Not To Incur Obligations The Company Can't Perform
Directors also have duties when the company enters into new obligations (for example, a contract, loan, lease, or large purchase order).
You must not agree to the company taking on an obligation unless you reasonably believe the company will be able to perform it when it's required to.
Practically, that means you should be checking:
- cashflow forecasts and current bank position
- payment terms and milestones under the contract
- what happens if the deal goes wrong (termination rights, penalties, personal guarantees)
How Do Directors? Duties Show Up In Real Small Business Decisions?
It's easy to read a list of duties and think, "Sure - I'll just be responsible."
The reality is that directors? duties usually matter most in ordinary, high-pressure moments: cashflow issues, hiring decisions, shareholder disagreements, or growth opportunities that come with risk.
Signing Contracts And "Just Getting It Done"
Many disputes start with a director signing something quickly - a supplier agreement, a partnership-style deal, or a service contract - without fully understanding the risks.
A good director habit is to build a simple contract review process, especially for:
- high-value or long-term contracts
- auto-renewing agreements
- contracts with personal guarantees
- contracts that affect IP ownership or confidentiality
If you regularly sell services, it can also help to set standard legal foundations early (payment terms, scope, liability limits, and dispute resolution). That's often done through a tailored Service Agreement rather than piecing together clauses each time.
Paying Yourself, Related-Party Deals, And Conflicts Of Interest
Small business directors commonly:
- pay themselves drawings or salary
- lend money to the company (or vice versa)
- rent a home office or commercial premises they personally own to the company
- hire family members
None of this is automatically wrong - but it can raise conflict of interest issues if it's not handled carefully. The key is to keep arrangements transparent, properly documented, and commercially sensible.
Directors should also be aware the Companies Act includes specific rules around disclosing director interests in transactions and (in some cases) recording those interests in the company's interests register. If you're unsure whether something needs disclosure or approval, it's worth getting advice early.
As a rule of thumb: if you'd be uncomfortable explaining the arrangement to another shareholder (or to a liquidator), it's time to slow down and get advice.
Hiring Staff And Managing Employment Risk
Employment decisions are a common source of director stress, especially when you're hiring your first employee or trying to manage performance issues.
While directors aren't usually personally liable for day-to-day employment obligations, employment disputes can become expensive for the company - and directors are expected to make careful, compliant decisions.
From day one, make sure you've got a proper Employment Contract in place and processes that match your obligations under the Employment Relations Act 2000 and the Holidays Act 2003.
Handling Customer Complaints And Consumer Law
If you're selling goods or services to consumers, directors should know that the company's marketing and sales practices must comply with laws like:
- Fair Trading Act 1986 (no misleading or deceptive conduct)
- Consumer Guarantees Act 1993 (automatic guarantees for consumers)
This isn't just a "big brand" issue. If your website claims, refunds policy, or advertising is sloppy, your small business can still face complaints and reputational damage - and directors are ultimately responsible for ensuring the company operates lawfully.
Can New Zealand Directors Be Personally Liable?
One of the most common misconceptions is: "I'm a director of a limited liability company, so I'm automatically protected."
Limited liability is helpful, but it's not a magic shield. Directors in New Zealand can face personal exposure in a few key ways.
1. Breach Of Directors? Duties
If you breach duties (like reckless trading), you may face claims - especially in insolvency scenarios where creditors have lost money.
2. Personal Guarantees
Directors often sign personal guarantees for:
- commercial leases
- equipment finance
- supplier credit accounts
If the company can't pay, the guarantor may need to. Before you sign, it's worth checking what you're agreeing to, whether it's capped, and whether there are ways to negotiate it.
3. Health And Safety Liability
Under the Health and Safety at Work Act 2015, directors are usually considered "officers" and have a duty to exercise due diligence to ensure the company complies with health and safety obligations.
That doesn't mean you need to personally write every policy - but you should ensure the business has appropriate systems and that risks are being managed (especially in higher-risk industries like construction, manufacturing, hospitality, and logistics).
4. Data And Privacy Responsibilities
Most businesses collect some form of personal information (customer bookings, email lists, employee records).
Under the Privacy Act 2020, your business needs to take reasonable steps to protect personal information and respond appropriately if there's a privacy incident.
As a director, it's smart to make privacy compliance part of your "business as usual" operations, including having a fit-for-purpose Privacy Policy where relevant.
What Governance Documents Help Directors Stay Protected?
Strong governance isn't just for big companies. For small businesses, good governance documents help prevent misunderstandings, reduce disputes, and make decision-making easier (especially when the business is growing fast).
Here are some key documents that often matter for directors.
Company Constitution
A constitution sets out rules for how the company is run (for example, share issues, director decision-making, and shareholder rights).
If your company is bringing on investors, issuing different share classes, or you want clearer internal rules, a tailored Company Constitution can be a practical safeguard.
Shareholders Agreement
A shareholders agreement is the "relationship rulebook" between owners. It can cover:
- how decisions are made and reserved matters requiring approval
- how profits are distributed
- what happens if someone wants to leave (or stops contributing)
- how shares can be sold or transferred
- dispute resolution and deadlock processes
This can be especially valuable when directors are also shareholders (which is common in small businesses), because it helps separate personal expectations from company decision-making.
Clear Contracting Process
Directors don't need a "policy manual" for everything, but you should have a repeatable approach for reviewing, approving, and storing key contracts.
That includes ensuring the right person signs on behalf of the company, and that signed versions are stored where future directors (and your accountant) can find them.
If you're not sure whether your business is relying too heavily on handshake deals or email threads, a broader Legal Health Check can help identify gaps before they turn into disputes.
Key Takeaways
- Being a director comes with real legal duties under the Companies Act 1993, even if you're running a small business or you're the sole director.
- Core directors? duties include acting in good faith and in the best interests of the company, using powers for proper purposes, and exercising reasonable care, diligence, and skill.
- Two major risk areas for directors in New Zealand are reckless trading and taking on obligations the company can't realistically meet.
- Directors can face personal exposure through breaches of duties, personal guarantees, and "officer" responsibilities (including health and safety and privacy compliance).
- Practical governance documents like a Company Constitution and Shareholders Agreement can make decision-making clearer and reduce the risk of disputes as your business grows.
- Getting good contracts and compliance systems in place early helps protect your business from day one - and it's often much cheaper than fixing problems later.
If you'd like help with setting up your company governance, reviewing contracts, or making sure your director obligations are covered, you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


