Justine is a content writer at Sprintlaw. She has experience in civil law and human rights law with a double degree in law and media production. Justine has an interest in intellectual property and employment law.
Raising money is exciting - but the paperwork can feel like a speed bump, especially if you’re bringing investors in for the first time.
A share subscription letter (sometimes called a “share subscription letter agreement”) is one of the simplest ways to document an investment where someone is subscribing for shares in your company. It’s often used for early-stage capital raises, friends-and-family rounds, or smaller investments where you want clarity without overcomplicating things.
This guide is updated to reflect current expectations and common practice in New Zealand, so you can feel confident you’re handling your share issue properly and protecting your company from day one.
What Is A Share Subscription Letter?
A share subscription letter is a short-form legal document where an investor (the “subscriber”) agrees to buy shares in your company, and your company agrees to issue those shares on agreed terms.
In plain terms, it’s a written record of:
- who is investing,
- how much they’re paying,
- what shares they’re getting, and
- what needs to happen for the share issue to be completed.
It can be used on its own, or it can sit alongside other documents (like your constitution, shareholders’ agreement, or a term sheet) depending on how complex the investment is.
Most importantly, a share subscription letter helps avoid the “we agreed this over coffee” problem - where everyone remembers the deal differently once money has changed hands.
Is A Share Subscription Letter The Same As A Share Sale Agreement?
Not quite. The difference comes down to where the shares are coming from:
- Share subscription letter: the company issues new shares to the investor (the company receives the money).
- Share sale agreement: an existing shareholder sells their shares to someone else (the shareholder receives the money).
If you’re issuing new shares, you’re usually looking at a subscription-style document (plus the required Companies Act steps).
What Usually Goes In A Share Subscription Letter?
There’s no single “one size fits all” version, but a good share subscription letter is clear, practical, and tailored to what you’re actually doing. It should reflect your company’s structure, the class of shares being issued, and what approvals you need internally.
Common clauses and details include:
- Parties: the company and the subscriber (and sometimes additional parties if required).
- Subscription amount: how much the investor is investing.
- Number and class of shares: how many shares they’ll receive, and what type (e.g. ordinary shares).
- Issue price: the price per share (or a formula if relevant).
- Timing and mechanics: when funds must be paid and when the shares will be issued.
- Conditions precedent: what must happen before shares are issued (e.g. board approval, shareholder approval, updated cap table, constitution compliance).
- Warranties: basic promises about authority and capacity (e.g. the investor has the right to enter into the letter).
- Company acknowledgements: statements that the company will issue shares in line with its governing documents and the Companies Act 1993.
- Confidentiality (optional): useful if the investor is receiving non-public information during the process.
- Governing law: usually New Zealand.
Depending on your raise, it may also deal with things like:
- pre-emptive rights (whether existing shareholders get first rights to new shares),
- use of funds (if relevant to the investor),
- rights to sign a Shareholders Agreement as part of completion, and
- information rights (like periodic reporting).
If you’re also putting governance rules in place (like what happens if a co-founder leaves, or how key decisions get approved), you’ll typically pair the subscription paperwork with a proper Shareholders Agreement.
When Do I Need A Share Subscription Letter?
You don’t always legally need a specific document called a “share subscription letter”, but you almost always need something written that properly records the terms of the share issue.
In practice, you’ll usually want a share subscription letter when:
You’re Issuing New Shares To Raise Capital
If your company is bringing in new money and issuing new shares, a subscription letter is often the cleanest way to document the investment - especially for a straightforward raise.
It’s particularly common where you’re raising from:
- friends and family,
- angel investors for a single investment amount,
- a small number of investors on similar terms, or
- investors who don’t require a long negotiated investment agreement.
You Want To Avoid Disputes About “What Was Agreed”
Even if you have a friendly investor, you should still document the key details. A few months later, misunderstandings can pop up around things like:
- how many shares were meant to be issued,
- whether the investor was getting ordinary shares or something else,
- whether the investment was conditional on other investors coming in, and
- when the shares were meant to be issued.
A well-drafted subscription letter keeps everyone on the same page.
You’re Formalising A “Handshake Deal” Before Money Lands
If the investor is ready to transfer funds but you haven’t finalised the mechanics, a subscription letter can help you slow down just enough to do it properly - without turning it into a months-long legal process.
This is also where having your internal governance documents aligned matters. For example, if your company has a Company Constitution, it might set rules about share issues, share classes, and approvals required.
You’re Building A Paper Trail For Your Records (And Future Raises)
Early documentation tends to get “stress-tested” later - for example, when you:
- raise from more sophisticated investors,
- apply for bank funding,
- enter a major partnership, or
- prepare for a business sale.
Clean cap tables and properly documented share issues can save a lot of time (and cost) later.
How Does A Share Subscription Letter Fit With The Companies Act 1993?
This is the part many founders miss: issuing shares isn’t just a “private deal” between you and an investor.
In New Zealand, companies are generally governed by the Companies Act 1993, and issuing shares is a formal company action. That means you need to get the company process right, not just the commercial terms.
While your exact steps will depend on your constitution and shareholder arrangements, common requirements include:
- Board approval (often via directors’ resolutions) to issue the shares.
- Shareholder approvals if required by the constitution, a shareholders agreement, or share rights.
- Offering information considerations (and whether financial markets laws apply) - this is a big one if you’re offering shares to lots of people.
- Updating the share register so the company’s records match reality.
- Issuing share certificates (if your company uses them) and recording allotment details.
It’s also important to check whether existing shareholders have protections like rights of first refusal or pre-emptive rights. If they do, you might need to offer the shares to them first before issuing to a new investor.
If you’re unsure, it’s worth getting advice early - it’s much easier to structure the subscription properly upfront than to fix a messy cap table later.
Do I Still Need A Shareholders Agreement If I Have A Subscription Letter?
Often, yes - because they do different jobs.
A share subscription letter documents the investment transaction (money in, shares out). A shareholders agreement documents the ongoing relationship between shareholders: decision-making, exits, transfers, dispute resolution, and what happens when someone wants to sell or leave.
As a rough guide:
- If your company will have multiple shareholders (especially unrelated parties), a Shareholders Agreement is usually a smart move.
- If you’re also changing share rights, creating different share classes, or setting special voting rules, you may need to align the investment with your Company Constitution too.
Common Mistakes To Avoid When Issuing Shares
Issuing shares can look simple on the surface, but there are a few traps that pop up again and again - especially for startups moving fast.
1. Using A Generic Template That Doesn’t Match Your Company
Templates often don’t reflect:
- your constitution requirements,
- different classes of shares,
- approval pathways, or
- your actual commercial deal (e.g. staged investment, conditions, timing).
That can leave gaps that create disputes later. Getting the document tailored to your situation is usually the difference between “paperwork” and real protection.
2. Forgetting Conditions (Or Being Vague About Them)
Sometimes the investor’s money is conditional on something, like:
- a minimum total raise,
- signing a shareholders agreement,
- completing due diligence, or
- the company hitting a milestone.
If these aren’t clearly written, you can end up in an awkward spot - for example, holding funds you shouldn’t use yet, or issuing shares before the investor has formally confirmed completion.
3. Not Thinking About What Information You’re Sharing
To get an investment over the line, you might share forecasts, customer numbers, product roadmaps, or internal financials.
If you’re collecting and storing investor information (names, addresses, ID, bank details), you also need to think about your privacy obligations under the Privacy Act 2020. In many cases, having a fit-for-purpose Privacy Policy is part of good business hygiene - especially if you’re raising online or through a platform.
4. Mixing Up “Shares” With “Loans” Or “Convertible” Instruments
Founders sometimes accept money thinking it’s an investment for shares, but the paperwork (or the conversations) look more like a loan.
If the deal is actually “money now, shares later” (or shares at a discount in the future), then a share subscription letter might not be the right document. You may be looking at a convertible instrument instead, such as a SAFE note, or another type of funding document.
This is one of those areas where getting advice early can save a lot of pain later, because changing the structure after the money is in can be messy.
5. Not Updating Company Records Properly
Even if the subscription letter is perfect, you still need to complete the “company admin” side - especially your share register and any required resolutions.
If your records aren’t consistent, it can create real problems later when you:
- try to distribute dividends,
- bring in a new investor,
- sell the company, or
- deal with a shareholder dispute.
It’s also important for directors to be comfortable they’re meeting their duties when approving share issues and company decisions. (This is another reason to keep the process formal and well-documented.)
Key Takeaways
- A share subscription letter is a document that records the terms on which an investor subscribes for new shares in your company, and it helps prevent disputes about what was agreed.
- You’ll typically use a share subscription letter when you’re raising capital through issuing shares, especially for straightforward early-stage investments.
- Issuing shares isn’t just a commercial deal - you also need to follow the right Companies Act 1993 process, your company constitution, and any shareholder approval rules.
- A subscription letter documents the transaction, while a Shareholders Agreement usually covers the ongoing relationship between shareholders (decision-making, exits, transfers, and dispute resolution).
- Avoid relying on generic templates: small gaps in the paperwork (like unclear conditions, share class errors, or missing approvals) can cause big problems later.
- If you’re collecting investor personal information during a raise, you should also consider your obligations under the Privacy Act 2020 and whether you need a proper Privacy Policy in place.
If you’d like help preparing a share subscription letter, issuing shares correctly, or getting your investment documents aligned (so you’re protected from day one), you can reach us at 0800 002 184 or team@sprintlaw.co.nz for a free, no-obligations chat.


