Running a business on Instagram? It’s important to meet your legal obligations and ensure you’re protecting your business. Our lawyers can assist you with your legal needs, from contracts to intellectual property protection and privacy. Get in touch today!

Starting a business on Instagram isn't as simple as making an account and posting. There's lots to consider, such as how to protect users' personal information in line with privacy laws, and what information you are legally required to disclose when advertising on Instagram. If you're working with ambassadors, it's best to set out the details of your arrangement in a Brand Ambassador Agreement. Further, you need to comply with the New Zealand Fair Trading Act, which is designed to protect consumers from misleading and deceptive conduct and unfair trade practices. Put simply, you should not mislead or deceive online users about what your business provides. It's best to chat to an expert lawyer who can advise you on the regulations that apply to you and guide you through your options.

In New Zealand, copyright protection is automatically applied to original works. Thus, when you upload something to Instagram, that work is legally yours.

However, this also means that you grant a licence to Instagram, allowing them to use your content in certain ways.

According to Instagram's terms of use, this means they can transfer your rights over your content to a third party without your permission.

If you're looking to protect your IP on Instagram, it's wise to consider registering a trade mark. This provides you with extra legal protection and prevents other parties from using your creative works, as they will be exclusively yours. For more information on registering a trade mark in New Zealand, visit the Intellectual Property Office of New Zealand (IPONZ) website at https://www.iponz.govt.nz/.

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