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In New Zealand, copyright protection is automatically applied to original works. Thus, when you upload something to Instagram, that work is legally yours.
However, this also means that you grant a licence to Instagram, allowing them to use your content in certain ways.
According to Instagram's terms of use, this means they can transfer your rights over your content to a third party without your permission.
If you're looking to protect your IP on Instagram, it's wise to consider registering a trade mark. This provides you with extra legal protection and prevents other parties from using your creative works, as they will be exclusively yours. For more information on registering a trade mark in New Zealand, visit the Intellectual Property Office of New Zealand (IPONZ) website at https://www.iponz.govt.nz/.