legal questions
How does copyright work on Instagram?
In New Zealand, copyright protection is automatically applied to original works. Thus, when you upload something to Instagram, that work is legally yours.
However, this also means that you grant a licence to Instagram, allowing them to use your content in certain ways.
According to Instagram's terms of use, this means they can transfer your rights over your content to a third party without your permission.
If you're looking to protect your IP on Instagram, it's wise to consider registering a trade mark. This provides you with extra legal protection and prevents other parties from using your creative works, as they will be exclusively yours. For more information on registering a trade mark in New Zealand, visit the Intellectual Property Office of New Zealand (IPONZ) website at https://www.iponz.govt.nz/.
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