All Questions Consumer Law How do I deal with complaints from consumers about marketing and advertising in New Zealand?
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How do I deal with complaints from consumers about marketing and advertising in New Zealand?

Answer

Addressing marketing and advertising complaints in New Zealand requires adherence to the Fair Trading Act 1986 and industry-specific codes, such as the Advertising Standards Authority (ASA) codes. It's crucial that your marketing practices are transparent and non-deceptive. Establish a clear complaints handling system, addressing grievances promptly and effectively. Our legal professionals can guide businesses in managing such complaints and ensuring compliant advertising practices.

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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