How do I protect my intellectual property rights when marketing travel and tourism services in New Zealand?

For travel and tourism services in New Zealand, branding is essential. It's important to register trademarks for your brand name, logo, and taglines through the Intellectual Property Office of New Zealand (IPONZ). Copyright your unique marketing materials, brochures, or multimedia content with the Copyright Council of New Zealand (website). Secure your online presence by registering domain names and social media handles that reflect your brand. Implement terms and conditions on your website to safeguard against unauthorized content copying. When engaging with partners or agencies, use contracts that clearly define IP ownership and usage rights. Keep an eye on the market for similar branding or marketing campaigns. If you encounter any infringements, consult with our IP lawyers for prompt action and protection.