All Questions E-commerce How do I protect my intellectual property rights when selling products online?
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How do I protect my intellectual property rights when selling products online?

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Online sales present unique IP challenges in New Zealand. It's crucial to register domain names that reflect your brand and secure social media handles. Trademark your logos, product names, and unique branding elements through the Intellectual Property Office of New Zealand (IPONZ). Protect your website designs, content, and backend codes with software or website copyrights. Implement terms of service and end-user license agreements on your website. Utilize digital rights management tools to prevent unauthorized copying or redistribution. Monitor online marketplaces for potential infringements and act swiftly with takedown notices or legal actions. Engage our legal team for comprehensive online IP protection in New Zealand.

Alex is Sprintlaw’s co-founder and principal lawyer. Alex previously worked at a top-tier firm as a lawyer specialising in technology and media contracts, and founded a digital agency which he sold in 2015.

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